{"id":330,"date":"2026-07-02T22:47:57","date_gmt":"2026-07-02T19:47:57","guid":{"rendered":"https:\/\/kadkon.net\/blog\/k-shaped-advertising-economy-budget-redistribution\/"},"modified":"2026-07-02T22:47:57","modified_gmt":"2026-07-02T19:47:57","slug":"k-shaped-advertising-economy-budget-redistribution","status":"publish","type":"post","link":"https:\/\/kadkon.net\/ar\/blog\/k-shaped-advertising-economy-budget-redistribution\/","title":{"rendered":"\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 \u062d\u0631\u0641 K: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 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\u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/strong>: \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u064a \u0623\u062f\u062e\u0644 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0643\u0627\u0646 \u0633\u064a\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u062c\u0627\u0646\u064a (\u0627\u0644\u0639\u0636\u0648\u064a) \u0628\u0634\u0628\u0647 \u062a\u0623\u0643\u064a\u062f. \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0644\u064a\u0633\u062a \u062f\u062e\u0644\u0627\u064b \u0625\u0636\u0627\u0641\u064a\u0627\u064b\u060c \u0628\u0644 \u062a\u0643\u0644\u0641\u0629 \u0625\u0636\u0627\u0641\u064a\u0629. \u0627\u0643\u062a\u0634\u0641\u062a Navigo \u0623\u0646 \u0645\u0635\u0637\u0644\u062d\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a Google \u0643\u0627\u0646 \u064a\u0633\u062a\u0646\u0632\u0641 50,000 \u062f\u0648\u0644\u0627\u0631 \u0634\u0647\u0631\u064a\u0627\u064b \u062f\u0648\u0646 \u0639\u0627\u0626\u062f \u0625\u0636\u0627\u0641\u064a. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u064f\u0646\u0641\u0642 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0644\u0645 \u064a\u0643\u0646 \u064a\u062c\u0644\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u2014 \u0628\u0644 \u0643\u0627\u0646 \u064a\u0639\u062a\u0631\u0636 \u0628\u0628\u0633\u0627\u0637\u0629 \u0645\u0646 \u0643\u0627\u0646 \u0633\u064a\u0623\u062a\u064a \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644. ### \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u062e\u064a\u0635 \u0623\u0643\u0644 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 1. <strong>\u0642\u0627\u0631\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0627\u0644\u0645\u062c\u0627\u0646\u064a (CTR) \u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong> \u0645\u0639 \u062a\u0641\u0639\u064a\u0644 \u0648\u0625\u064a\u0642\u0627\u0641 \u062d\u0645\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0625\u0630\u0627 \u0627\u0633\u062a\u0639\u0627\u062f \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0645\u0633\u062a\u0648\u064a\u0627\u062a\u0647 \u0628\u0639\u062f \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u2014 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\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Terms Report).<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 80%+ \u0645\u0646 \u0627\u0644\u0638\u0647\u0648\u0631\u0627\u062a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2014 \u0641\u0623\u0646\u062a \u0644\u0627 \u062a\u0648\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0628\u0644 \u062a\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062a\u062f\u0627\u0648\u0644\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0647\u0630\u0627 \u0623\u0642\u0644 \u0635\u0644\u0629 (\u0639\u0627\u062f\u0629 \u0644\u0627 \u062a\u0648\u062c\u062f \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629)\u060c \u0644\u0643\u0646 \u0627\u0644\u0641\u062e \u0627\u0644\u0645\u0645\u0627\u062b\u0644 \u0647\u0648 <strong>\u0632\u064a\u0627\u0631\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u062a\u062a\u0644\u0642\u0649 \u0628\u0627\u0644\u0641\u0639\u0644 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0623\u0648 \u0625\u062d\u0627\u0644\u064a\u0629<\/strong>. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0639\u0632\u0644 \u0627\u0644\u0645\u0635\u0627\u062f\u0631\u060c \u0641\u0644\u0646 \u062a\u0641\u0647\u0645 \u0623\u064a \u0642\u0646\u0627\u0629 \u064a\u062c\u0644\u0628 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0641\u0639\u0644\u064a\u0627\u064b. <\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/07\/inline-2.png\" alt=\"\u0625\u0646\u0641\u0648\u062c\u0631\u0627\u0641\u064a\u0643 \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u064a\u0646 \u0645\u0631\u0627\u062d\u0644 \u0642\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0645\u0646 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a Google \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 Meta \u0648 TikTok \u0648 Amazon\"\/><figcaption>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 (connected commerce): \u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u062d\u0644 \u0645\u0647\u0645\u062a\u0647\u0627 \u0641\u064a \u0645\u0631\u062d\u0644\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0645\u0646 \u0627\u0644\u0642\u0645\u0639<\/figcaption><\/figure>\n<p> ## \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629: \u0645\u0646 Google \u0625\u0644\u0649 Meta \u0648 TikTok \u0648 Amazon \u062d\u0644 Navigo \u0644\u0640 Esker \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 \u062b\u0644\u0627\u062b \u062e\u0637\u0648\u0627\u062a: 1. <strong>\u062a\u0642\u0644\u064a\u0644 \u0646\u0641\u0642\u0627\u062a Google<\/strong> \u0639\u0644\u0649 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0639\u0644\u0649. 2. <strong>\u0646\u0642\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0645\u0646 \u0627\u0644\u0642\u0645\u0639 \u0625\u0644\u0649 Meta \u0648 TikTok<\/strong> \u2014 \u0645\u0646\u0635\u0627\u062a \u062a\u0648\u0644\u062f \u0637\u0644\u0628\u0627\u064b \u062c\u062f\u064a\u062f\u0627\u064b \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0639\u062a\u0631\u0627\u0636 \u0627\u0644\u0645\u0648\u062c\u0648\u062f. 3. <strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Amazon \u0648 Ulta \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0633\u0641\u0644\u0649 \u0645\u0646 \u0627\u0644\u0642\u0645\u0639<\/strong> \u2014 \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u0639 \u062a\u0631\u0643 Google \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0645\u0646 \u0627\u0644\u0646\u064a\u0629. \u0647\u0630\u0627 \u0647\u0648 \u0646\u0645\u0648\u0630\u062c <strong>\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 (connected commerce)<\/strong>: \u0644\u064a\u0633\u062a \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0643\u0644 \u0634\u064a\u0621\u060c \u0628\u0644 \u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0644\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u062d\u0644 \u0645\u0647\u0645\u062a\u0647. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u062a\u062f\u0627\u0648\u0644\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0637\u0642 \u064a\u0646\u0637\u0628\u0642: | \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0642\u0645\u0639 | \u0627\u0644\u0645\u0646\u0635\u0629 | \u0627\u0644\u0645\u0647\u0645\u0629 | \u0627\u0644\u0645\u0642\u064a\u0627\u0633 | |&#8212;|&#8212;|&#8212;|&#8212;|| \u0627\u0644\u0639\u0644\u064a\u0627 | Meta, TikTok, YouTube Shorts | \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0637\u0644\u0628\u060c \u0627\u0644\u0648\u0635\u0648\u0644 | CPM, CTR, \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a | | \u0627\u0644\u0648\u0633\u0637\u0649 | Google Display, \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0635\u0644\u064a\u0629 | \u0627\u0644\u062a\u0633\u062e\u064a\u0646\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u0645\u0639\u062a\u062f\u0644) | CPC, \u0639\u0645\u0642 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 | | \u0627\u0644\u0633\u0641\u0644\u0649 | Google Search (\u063a\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629), Amazon, \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 | \u0627\u0644\u062a\u062d\u0648\u064a\u0644 | CPA, ROAS | \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644. \u064a\u0639\u0645\u0644 Google Search \u0628\u0634\u0643\u0644 \u0645\u0645\u062a\u0627\u0632 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0633\u0641\u0644\u0649 (\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0633\u0627\u062e\u0646)\u060c \u0644\u0643\u0646\u0647 \u0633\u064a\u0621 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 (\u062a\u0648\u0644\u064a\u062f \u0637\u0644\u0628 \u062c\u062f\u064a\u062f). Meta \u0648 TikTok\u060c \u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633\u060c \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0646\u0645\u0648\u0630\u062c \u0625\u0633\u0646\u0627\u062f \u0645\u062e\u062a\u0644\u0641. ## \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u062a\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 (ROAS) \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0627\u0643\u062a\u0634\u0641\u062a\u0647\u0627 Navigo \u0644\u062f\u0649 Esker \u0647\u064a <strong>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u062f\u0648\u0627\u0646\u064a<\/strong>. \u0627\u0644\u062d\u0645\u0644\u0627\u062a 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\u0639\u0628\u0631 Google Ads (Search \u0623\u0648 Performance Max)\u060c \u062a\u062d\u0642\u0642 \u0645\u0646: &#8211; <strong>\u062d\u0635\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong> \u0641\u064a \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 30% \u2014 \u0641\u0623\u0646\u062a \u062a\u0633\u062a\u062b\u0645\u0631 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636 \u0648\u0644\u064a\u0633 \u0627\u0644\u062c\u0630\u0628. &#8211; <strong>\u0625\u0636\u0627\u0641\u064a\u0629 Performance Max.<\/strong> \u064a\u0645\u0632\u062c PMax \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u063a\u064a\u0631\u0647\u0627 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\u0641\u064a \u062d\u0645\u0644\u0629 \u0645\u0646\u0641\u0635\u0644\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629. ### \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 2: \u062a\u062f\u0627\u0648\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0639\u062f\u0629 \u0645\u0635\u0627\u062f\u0631 (Google, Meta, \u0634\u0628\u0643\u0627\u062a \u0623\u0635\u0644\u064a\u0629, push): &#8211; <strong>\u0627\u0639\u0632\u0644 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062d\u0633\u0628 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/strong> \u062a\u0645\u064a\u064a\u0632 UTM \u0625\u0644\u0632\u0627\u0645\u064a \u0644\u0643\u0646\u0647 \u063a\u064a\u0631 \u0643\u0627\u0641\u064d \u2014 \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645 (server-side) \u0623\u0648 \u062a\u062d\u0648\u064a\u0644\u0627\u062a API \u0644\u0639\u062f\u0645 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0633\u0628\u0628 \u062d\u0638\u0631 \u0627\u0644\u0645\u062a\u0635\u0641\u062d\u0627\u062a. &#8211; <strong>\u0644\u0627 \u062a\u0643\u0631\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u0647\u062f\u0641 \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a Google \u0645\u0646 \u062c\u0627\u0621 \u0645\u0646 Meta\u060c \u0641\u0623\u0646\u062a \u062a\u062e\u0644\u0642 \u0623\u0643\u0644 \u0645\u062a\u0642\u0627\u0637\u0639. \u0627\u0633\u062a\u0628\u0639\u062f \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631. &#8211; <strong>\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0641\u064a Meta\/TikTok<\/strong> \u0645\u0639 \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0624\u062c\u0644. \u0644\u0627 \u062a\u0642\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u064a\u0627 \u0628\u0640 ROAS \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644 \u2014 \u0623\u0639\u0637\u0647\u0627 7-14 \u064a\u0648\u0645\u0627\u064b \u0643\u0646\u0627\u0641\u0630\u0629 \u0625\u0633\u0646\u0627\u062f. ### \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 3: \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0641\u0644\u064a\u064a\u062a \u0648\u0634\u0628\u0643\u0627\u062a CPA \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0641\u0644\u064a\u064a\u062a\u060c \u064a\u0638\u0647\u0631 \u0627\u0642\u062a\u0635\u0627\u062f K \u0628\u0642\u0633\u0648\u0629: \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0643\u0628\u0631\u0649 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (iGaming\u060c \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0646\u0648\u062a\u0631\u0627) \u062a\u0635\u0628\u062d \u0623\u063a\u0644\u0649\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0628\u0642\u0649 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062a\u0627\u062d\u0629 \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631. &#8211; <strong>\u0631\u0627\u0642\u0628 \u0627\u062a\u062c\u0627\u0647\u0627\u062a CPA \u0644\u0644\u0639\u0631\u0648\u0636.<\/strong> \u0625\u0630\u0627 \u0627\u0631\u062a\u0641\u0639 CPA \u0628\u0646\u0633\u0628\u0629 20%+ \u0641\u064a \u0631\u0628\u0639 \u0633\u0646\u0629 \u2014 \u0625\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0634\u062a\u062f\u062a \u0623\u0648 \u0623\u0646 \u0627\u0644\u0639\u0631\u0636 \u0645\u0643\u062a\u0638. &#8211; <strong>\u0627\u062e\u062a\u0628\u0631 \u0645\u0646\u0627\u0637\u0642 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u062c\u062f\u064a\u062f\u0629.<\/strong> \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 K \u062a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0637\u0644\u0628 \u064a\u0646\u0645\u0648 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0648\u064a\u0646\u062e\u0641\u0636 \u0641\u064a \u0623\u062e\u0631\u0649. \u0627\u062e\u062a\u0628\u0631 \u0645\u0646\u0627\u0637\u0642 Tier-2 \u0648 Tier-3 \u0628\u0645\u0639\u062f\u0644\u0627\u062a \u0623\u0642\u0644. &#8211; <strong>\u0646\u0648\u0651\u0639 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a.<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 80% \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u062a\u0623\u062a\u064a \u0645\u0646 \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u2014 \u0641\u0623\u0646\u062a \u0639\u0631\u0636\u0629 \u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a. ## \u0645\u0642\u0627\u064a\u064a\u0633 \u064a\u062c\u0628 \u062a\u062a\u0628\u0639\u0647\u0627 \u0639\u0646\u062f \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 ### \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (Incremental ROAS) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0628\u0644\u063a \u0639\u0646\u0647 (Reported ROAS) \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0628\u0644\u063a \u0639\u0646\u0647 \u0647\u0648 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0642\u0633\u0648\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642. \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a <strong>\u0644\u0645 \u062a\u0643\u0646 \u0644\u062a\u062d\u062f\u062b \u0628\u062f\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/strong>. \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645\u0627 \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0643\u0644. \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629: &#8211; <strong>\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/strong>: \u0623\u0648\u0642\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0645\u0646\u0637\u0642\u0629 \u0645\u0631\u0627\u0642\u0628\u0629. &#8211; <strong>\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062d\u062c\u0628 (Holdout)<\/strong>: \u0627\u0633\u062a\u0628\u0639\u062f 10% \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0642\u0627\u0631\u0646 \u062a\u062d\u0648\u064a\u0644\u0627\u062a\u0647\u0645 \u0628\u0627\u0644\u0628\u0627\u0642\u064a. &#8211; <strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629<\/strong>: \u0642\u0627\u0631\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0639 \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629. ### \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (CPIC) CPIC = \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \/ \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 CPIC \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 CPA \u2014 \u0641\u0623\u0646\u062a \u062a\u062f\u0641\u0639 \u0632\u064a\u0627\u062f\u0629 \u0639\u0646 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0643\u0646\u062a \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u062c\u0627\u0646\u0627\u064b. ### \u062d\u0635\u0629 \u0627\u0644\u0635\u0648\u062a (SOV) \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0644\u0640 Google Ads: \u0645\u0627 \u062d\u0635\u0629 \u0638\u0647\u0648\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 SOV \u0645\u0631\u062a\u0641\u0639\u0627\u064b \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0644\u0627 \u062a\u0646\u0645\u0648 \u2014 \u0641\u0642\u062f \u0648\u0635\u0644\u062a \u0644\u0644\u0633\u0642\u0641 \u0648\u064a\u062c\u0628 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062f\u0644\u0627\u0644\u0627\u062a \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0642\u0646\u0627\u0629. ## \u0623\u062e\u0637\u0627\u0621 \u0639\u0646\u062f \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 1. <strong>\u0627\u0644\u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0645\u0641\u0627\u062c\u0626 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u2014 \u0642\u0644\u0644 \u0623\u0648\u0644\u0627\u064b \u0628\u0646\u0633\u0628\u0629 30-50%\u060c \u0642\u0633 \u0627\u0644\u0623\u062b\u0631\u060c \u062b\u0645 \u0648\u0627\u0635\u0644. 2. <strong>\u062a\u062c\u0627\u0647\u0644 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f.<\/strong> \u0625\u0630\u0627 \u0623\u0648\u0642\u0641\u062a Google \u0648\u0646\u0642\u0644\u062a \u0625\u0644\u0649 Meta\u060c \u0642\u062f &#8220;\u062a\u0638\u0647\u0631&#8221; \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0641\u064a Meta \u0628\u0639\u062f 7-14 \u064a\u0648\u0645\u0627\u064b. \u0644\u0627 \u062a\u0633\u062a\u062e\u0644\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644. 3. <strong>\u0646\u0642\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u0627\u062a.<\/strong> \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u0639\u0645\u0644\u062a \u0641\u064a Google Search (\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0646\u0635\u064a\u0629) \u0644\u0646 \u062a\u0639\u0645\u0644 \u0641\u064a Meta \u0623\u0648 TikTok. \u062a\u062d\u062a\u0627\u062c \u0644\u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0628\u0635\u0631\u064a\u0629 \u0645\u062a\u0643\u064a\u0641\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0629. 4. <strong>\u0639\u062f\u0645 \u0639\u0632\u0644 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/strong> \u0625\u0630\u0627 \u0644\u0645 \u062a\u0641\u0635\u0644 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0641\u0644\u0646 \u062a\u0641\u0647\u0645 \u0643\u0645 \u064a\u064f\u0646\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0643\u0644. 5. <strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0636\u064a\u0642 \u062c\u062f\u0627\u064b \u0639\u0644\u0649 \u0639\u0631\u0636\/\u0645\u0646\u062a\u062c \u0648\u0627\u062d\u062f.<\/strong> \u0623\u0648\u0635\u062a Navigo \u0644\u0640 Esker \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0648\u062d\u062f\u0627\u062a SKU \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0641\u064a \u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u2014 \u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621: \u0644\u0627 \u062a\u0635\u0628 \u0643\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u064a \u0639\u0631\u0636 \u0648\u0627\u062d\u062f\u060c \u0646\u0648\u0651\u0639. ## \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u0639\u062f\u062f \u0642\u0646\u0648\u0627\u062a\u060c \u0628\u0644 <strong>\u0639\u0645\u0644 \u0645\u0646\u0633\u0642 \u0644\u0644\u0642\u0646\u0648\u0627\u062a<\/strong>\u060c \u062d\u064a\u062b \u064a\u062d\u0644 \u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0647\u0645\u062a\u0647 \u0648\u062a\u062a\u0632\u0627\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u064a\u0646\u0647\u0627. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0639\u0646\u064a \u0647\u0630\u0627: &#8211; <strong>\u062c\u0645\u0647\u0648\u0631 \u0645\u0648\u062d\u062f<\/strong> \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a (\u0639\u0628\u0631 Customer Match, lookalike, \u062a\u062d\u0648\u064a\u0644\u0627\u062a API). &#8211; <strong>\u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0637\u0639\u0627\u062a<\/strong> (\u0644\u0627 \u062a\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u064b \u0644\u0646\u0641\u0633 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\u0627\u0644\u0642\u0645\u0639: \u0627\u0644\u0639\u0644\u0648\u064a \u2014 CPM \u0648\u0627\u0644\u0648\u0635\u0648\u0644\u060c \u0627\u0644\u0633\u0641\u0644\u064a \u2014 CPA \u0648 ROAS \u0627\u0644\u0625\u0636\u0627\u0641\u064a<\/li>\n<\/ul>\n<\/section>\n<p> ## \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 <\/p>\n<section class=\"kadkon-faq\">\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<details>\n<summary>\u0645\u0627 \u0647\u0648 \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 \u062d\u0631\u0641 K\u061f<\/summary>\n<p>\u0627\u0642\u062a\u0635\u0627\u062f \u0639\u0644\u0649 \u0634\u0643\u0644 \u062d\u0631\u0641 K \u0647\u0648 \u0646\u0645\u0637 \u0645\u0627\u0643\u0631\u0648 \u062a\u062a\u062d\u0631\u0643 \u0641\u064a\u0647 \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0633\u0648\u0642 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\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629) \u0628\u0645\u0646\u0637\u0642\u0629 \u0645\u0631\u0627\u0642\u0628\u0629. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u2014 \u0641\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u0644\u062a\u0647\u0645 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629. \u062a\u062d\u0642\u0642 \u0623\u064a\u0636\u0627\u064b \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b: \u0625\u0630\u0627 \u0643\u0627\u0646 80%+ \u0645\u0646 \u0627\u0644\u0638\u0647\u0648\u0631\u0627\u062a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2014 \u0641\u0623\u0646\u062a \u062a\u062f\u0641\u0639 \u0644\u0644\u0627\u0639\u062a\u0631\u0627\u0636 \u0648\u0644\u064a\u0633 \u0644\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/p>\n<\/details>\n<details>\n<summary>\u0645\u0627 \u0647\u0648 \u062a\u0643\u0631\u0627\u0631 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0639\u062a\u0628\u0631 \u0637\u0628\u064a\u0639\u064a\u0627\u064b\u061f<\/summary>\n<p>\u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0647\u0648 1-3 \u0638\u0647\u0648\u0631\u0627\u062a \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u062a\u0639\u0631\u064a\u0641. 4-7 \u0638\u0647\u0648\u0631\u0627\u062a \u0647\u064a \u0645\u0646\u0637\u0642\u0629 \u062e\u0637\u0631\u060c \u062e\u0627\u0635\u0629 \u0628\u062f\u0648\u0646 \u062a\u062d\u0648\u064a\u0644\u0627\u062a. 8+ \u0638\u0647\u0648\u0631\u0627\u062a \u062a\u0639\u0646\u064a \u0627\u062d\u062a\u0631\u0627\u0642\u0627\u064b \u0634\u0628\u0647 \u0645\u0624\u0643\u062f: \u064a\u0646\u062e\u0641\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR)\u060c \u064a\u0631\u062a\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC)\u060c \u0648\u062a\u064f\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0628\u062b\u0627\u064b. \u0641\u064a Meta \u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0643\u0631\u0627\u0631 (frequency capping)\u060c \u0648\u0641\u064a Google \u0627\u0633\u062a\u0628\u0639\u062f \u0627\u0644\u0638\u0647\u0648\u0631 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u062d\u0648\u0644\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n<\/details>\n<details>\n<summary>\u0643\u064a\u0641 \u0623\u0639\u064a\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u064a\u0646 Google \u0648 Meta \u062f\u0648\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u061f<\/summary>\n<p>\u0627\u0641\u0639\u0644 \u0630\u0644\u0643 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b: \u0623\u0648\u0644\u0627\u064b \u0642\u0644\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 Google \u0628\u0646\u0633\u0628\u0629 20-30%\u060c \u0648\u0627\u0646\u0642\u0644\u0647\u0627 \u0625\u0644\u0649 Meta \u0628\u0625\u0628\u062f\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 (\u0628\u0635\u0631\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0646\u0635\u064a\u0629). \u0627\u0636\u0628\u0637 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0639\u0644\u0649 7-14 \u064a\u0648\u0645\u0627\u064b \u0648\u0644\u0627 \u062a\u0633\u062a\u062e\u0644\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644. \u0627\u0633\u062a\u0628\u0639\u062f \u062a\u0642\u0627\u0637\u0639\u0627\u062a \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0642\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (Incremental ROAS) \u0648\u0644\u064a\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0628\u0644\u063a \u0639\u0646\u0647 (Reported ROAS).<\/p>\n<\/details>\n<details>\n<summary>\u0647\u0644 \u062a\u0646\u0637\u0628\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0639\u0644\u0649 \u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a (Arbitrage)\u061f<\/summary>\n<p>\u0646\u0639\u0645. \u0641\u064a \u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u062e \u0646\u0641\u0633\u0647 \u0645\u0648\u062c\u0648\u062f \u2014 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u062a\u062d\u0635\u0644 \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0623\u0648 \u0625\u062d\u0627\u0644\u064a\u0629. \u0627\u0639\u0632\u0644 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0639\u0628\u0631 UTM \u0648\u0627\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645 (server-side tracking). \u0646\u0648\u0651\u0639 \u0627\u0644\u0645\u0635\u0627\u062f\u0631: \u0644\u0627 \u062a\u0635\u0628 80% \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0628\u0631 \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062b\u0627\u0646\u064a \u0648\u0627\u0644\u062b\u0627\u0644\u062b (Tier-2 \u0648 Tier-3) \u062d\u064a\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0623\u0642\u0644.<\/p>\n<\/details>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 K: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u0633\u0631\u064a\u0628\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n","protected":false},"author":1,"featured_media":267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying-traffic-arbitrage-ar"],"wpml_language":"ar","wpml_translation_of":{"en":328,"es":329,"ru":269,"uk":327,"zh-hans":331},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 K: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u0633\u0631\u064a\u0628\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"kadkon_admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/kadkon.net\/ar\/blog\/k-shaped-advertising-economy-budget-redistribution\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"ar_AR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"KADKON - Google Ads for mVAS, Mobile Operators &amp; Enterprise Brands\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 \u062d\u0631\u0641 K: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 - KADKON\" \/>\n\t\t<meta property=\"og:description\" content=\"\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 K: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u0633\u0631\u064a\u0628\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/kadkon.net\/ar\/blog\/k-shaped-advertising-economy-budget-redistribution\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/kadkon.net\/wp-content\/themes\/kadkon\/assets\/img\/logo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/kadkon.net\/wp-content\/themes\/kadkon\/assets\/img\/logo.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-02T19:47:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-02T19:47:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0643\u0644 \u062d\u0631\u0641 K: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 - KADKON\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a 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