{"id":357,"date":"2026-07-08T20:37:57","date_gmt":"2026-07-08T17:37:57","guid":{"rendered":"https:\/\/kadkon.net\/blog\/consideration-new-funnel-bottleneck-media-buying-budgets\/"},"modified":"2026-07-08T20:37:57","modified_gmt":"2026-07-08T17:37:57","slug":"consideration-new-funnel-bottleneck-media-buying-budgets","status":"publish","type":"post","link":"https:\/\/kadkon.net\/ar\/blog\/consideration-new-funnel-bottleneck-media-buying-budgets\/","title":{"rendered":"\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (Consideration) \u2014 \u0639\u0646\u0642 \u0627\u0644\u0632\u062c\u0627\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0643\u064a\u0641 \u064a\u0639\u064a\u062f \u0645\u0634\u062a\u0631\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0648\u0641\u0642\u0627\u064b \u0644\u0628\u064a\u0627\u0646\u0627\u062a On Device"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<p>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (Consideration) \u2014 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u064a\u0646 &#8220;\u0623\u0639\u0631\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8221; \u0648&#8221;\u0623\u0631\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0621&#8221; \u2014 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0643\u062b\u0631 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0639\u0627\u0645 2026. \u064a\u064f\u0638\u0647\u0631 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0646 On Device Research \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Digital Display) \u062a\u0645\u0646\u062d \u0623\u0641\u0636\u0644 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0639\u064a (+3.8 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629)\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0639\u0637\u064a \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0635\u0641\u0631\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u064a\u0629. \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (OOH) \u0647\u064a \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0637\u0631\u0641\u064a \u0627\u0644\u0642\u0645\u0639. \u0644\u0627 \u062a\u0648\u0641\u0631 \u0623\u064a \u0642\u0646\u0627\u0629 \u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u0627 \u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0627\u0644\u0642\u0645\u0639 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\u0648\u0627\u062d\u062f\u0629.<\/p>\n<p>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u062f\u0627\u0648\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631: \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 (\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google) \u062a\u0633\u062c\u0644 \u0627\u0644\u0646\u0642\u0631\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0633\u062c\u0644 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0648\u0633\u064a\u0637 &#8220;\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0641\u0643\u0631 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636&#8221;. \u0628\u0633\u0628\u0628 \u0647\u0630\u0627\u060c \u062a\u0642\u0648\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062e\u0627\u0637\u0626 \u2014 \u062a\u0634\u063a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR)\u060c \u0648\u064a\u0646\u062e\u0641\u0636 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062a\u0645 \u0627\u062e\u062a\u0637\u0627\u0641\u0647 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u0623\u062f\u0646\u0627\u0647 \u2014 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u060c 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\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0639 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0648\u0639\u064a (awareness)\u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (consideration)\u060c \u0648\u0627\u0644\u0646\u064a\u0629 (intent). \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Digital Display)<\/strong>: +3.8 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0648\u0639\u064a \u2014 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629 \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0644\u0643\u0646 0 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0646\u064a\u0629 \u2014 \u062a\u063a\u064a\u064a\u0631 \u0635\u0641\u0631\u064a \u0641\u064a \u0627\u0644\u0646\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (OOH)<\/strong>: +1.7 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0646\u064a\u0629 \u2014 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u062f\u0646\u0649. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0639\u064a. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0637\u0631\u0641\u064a \u0627\u0644\u0642\u0645\u0639.<\/li>\n<li><strong>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649<\/strong> \u0623\u0638\u0647\u0631\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u062c\u0632\u0623\u0629: \u0642\u0646\u0627\u0629 \u0645\u0627 \u062d\u0631\u0643\u062a \u0627\u0644\u0648\u0639\u064a\u060c \u0644\u0643\u0646 \u0644\u064a\u0633 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u061b \u0623\u062e\u0631\u0649 \u062d\u0631\u0643\u062a \u0627\u0644\u0646\u064a\u0629\u060c \u0644\u0643\u0646 \u0644\u064a\u0633 \u0627\u0644\u0648\u0639\u064a. \u0644\u0627 \u0634\u064a\u0621 \u0648\u0641\u0631 \u0632\u064a\u0627\u062f\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062b\u0644\u0627\u062b.<\/li>\n<\/ul>\n<p>\u0627\u0633\u062a\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0639\u064a\u0627\u0631: \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0641\u0631\u062f\u064a\u0629 \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0644\u0642\u0645\u0639. \u062a\u062a\u0632\u0627\u064a\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0627\u062a \u2014 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062a\u0633\u0644\u0633\u0644 \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0642\u0645\u0639.<\/p>\n<h2 id=\"consideration\">\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (consideration) \u0647\u0648 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 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\u0648\u0627\u0644\u0646\u064a\u0629.<\/p>\n<h2 id=\"ooh\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (OOH): \u0627\u0644\u0642\u0627\u0626\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0644\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u062f\u0646\u0649<\/h2>\n<p>\u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (OOH) +1.7 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0646\u064a\u0629 \u2014 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629 \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0633\u0629. \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0632\u064a\u0627\u062f\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0639\u064a. \u0625\u0646\u0647\u0627 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\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0643\u062a\u0631\u0643\u064a\u0628\u0629 \u0645\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u0644\u064a (\u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629)\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d OOH \u0645\u0635\u062f\u0631\u0627\u064b \u063a\u064a\u0631 \u0645\u0642\u062f\u0631 \u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0631\u062e\u064a\u0635.<\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/07\/inline-5.png\" alt=\"\u0645\u062e\u0637\u0637 \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a: \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0623\u0635\u0644\u064a \u0644\u0644\u0648\u0639\u064a\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u060c \u0627\u0644\u0628\u062d\u062b \u0648Performance Max \u0644\u0644\u0646\u064a\u0629\"\/><figcaption>\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062d\u0633\u0628 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639: \u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0627\u0647\u0627\u060c \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0648 \u0639\u0646\u0642 \u0627\u0644\u0632\u062c\u0627\u062c\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u0646\u064a\u0629<\/figcaption><\/figure>\n<h2 id=\"\">\u0646\u0647\u0627\u064a\u0629 \u0646\u0645\u0648\u0630\u062c &#8220;\u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0643\u0627\u0645\u0644 \u0627\u0644\u0642\u0645\u0639&#8221;<\/h2>\n<p>\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0639\u064a\u0627\u0631: \u0644\u0627 \u0642\u0646\u0627\u0629 \u062a\u0648\u0641\u0631 \u0632\u064a\u0627\u062f\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0645\u0639 \u0628\u0623\u0643\u0645\u0644\u0647. \u0633\u0627\u0628\u0642\u0627\u064b\u060c \u0643\u0627\u0646 \u064a\u0645\u0643\u0646\u0643 \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0629 \u0628\u062d\u062b \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u2014 \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0627\u0644\u0622\u0646 \u2014 \u0644\u0627.<\/p>\n<p>\u0627\u0644\u0633\u0628\u0628: \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647. \u064a\u0631\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0646\u0631\u0627\u064b \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u060c \u062b\u0645 \u0645\u0642\u0637\u0639\u0627\u064b \u0642\u0635\u064a\u0631\u0627\u064b \u0641\u064a TikTok\u060c \u062b\u0645 \u0628\u062d\u062b\u0627\u064b \u0641\u064a Google \u2014 \u0648\u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u0639\u0645\u0644 \u0641\u064a \u0645\u0631\u062d\u0644\u062a\u0647\u0627. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0644\u0647\u0627 \u0641\u064a \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u063a\u0644\u0642 \u0645\u0631\u062d\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u0642\u0645\u0639 \u0648\u062a\u0641\u0642\u062f \u0627\u0644\u0628\u0627\u0642\u064a.<\/p>\n<p>\u0646\u0645\u0648\u0630\u062c \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645: 70% \u0644\u0644\u0628\u062d\u062b (\u0627\u0644\u0646\u064a\u0629)\u060c 30% \u0644\u0644\u0639\u0631\u0636 (\u0627\u0644\u0648\u0639\u064a). \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062c\u062f\u064a\u062f \u2014 <strong>\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong>: \u0627\u0644\u0639\u0631\u0636\/\u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0623\u0635\u0644\u064a \u2190 \u0627\u0644\u0648\u0639\u064a\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0628\u0631 Meta\/Google \u2190 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u060c \u0627\u0644\u0628\u062d\u062b + Performance Max \u2190 \u0627\u0644\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u062a\u064f\u0642\u0627\u0633 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644.<\/p>\n<h2 id=\"-1\">\u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a: \u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0644\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u064a\u0646<\/h2>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u062f\u0627\u0648\u0644 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u062a\u0628\u062f\u0623 \u0625\u0639\u0627\u062f\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a \u0628\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0642\u0645\u0639 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062d\u0644 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0627\u0629 \u0644\u0643\u0644 \u0645\u0646\u0647\u0627:<\/p>\n<h3 id=\"1awareness\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 1: \u0627\u0644\u0648\u0639\u064a (\u0627\u0644\u062a\u0633\u062e\u064a\u0646)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong>: \u0627\u0644\u0639\u0631\u0636\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 (Taboola\u060c Outbrain\u060c MGID)\u060c \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0641\u064a Meta\/TikTok<\/li>\n<li><strong>KPI<\/strong>: \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0644\u0641 \u0638\u0647\u0648\u0631 (CPM)\u060c \u0627\u0644\u0648\u0635\u0648\u0644\u060c \u0627\u0644\u062a\u0643\u0631\u0627\u0631 (3-5 \u0638\u0647\u0648\u0631 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645)<\/li>\n<li><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/strong>: 20-30% \u0645\u0646 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/li>\n<\/ul>\n<h3 id=\"2consideration\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 2: \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong>: \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0628\u0631 Meta Pixel \u0648Google Display\u060c \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u060c \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629<\/li>\n<li><strong>KPI<\/strong>: \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0636\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 >30 \u062b\u0627\u0646\u064a\u0629 \u0623\u0648 \u064a\u0645\u0631\u0631\u0648\u0646 \u0644\u0623\u0633\u0641\u0644 \u0627\u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u0639\u062f \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646)<\/li>\n<li><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/strong>: 30-40% \u0645\u0646 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/li>\n<\/ul>\n<h3 id=\"3intent\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 3: \u0627\u0644\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong>: \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Search (\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0647\u0627)\u060c Performance Max\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u0644\u0633\u0644\u0629\/\u0627\u0644\u0646\u0645\u0648\u0630\u062c<\/li>\n<li><strong>KPI<\/strong>: \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CPA)\u060c \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)<\/li>\n<li><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/strong>: 30-40% \u0645\u0646 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/li>\n<\/ul>\n<p>\u062a\u0639\u0645\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0641\u0642\u0637 \u0625\u0630\u0627 \u062a\u0645 \u0642\u064a\u0627\u0633 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644. \u0625\u0630\u0627 \u0642\u0645\u062a \u0628\u062f\u0645\u062c \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u0642\u0645\u0639 \u0648\u0627\u062d\u062f \u0648\u0646\u0638\u0631\u062a \u0641\u0642\u0637 \u0625\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644 (CPA)\u060c \u0641\u0644\u0646 \u062a\u0631\u0649 \u0623\u064a\u0646 \u064a\u062d\u062f\u062b \u0627\u0644\u0627\u0646\u0642\u0637\u0627\u0639 \u0628\u0627\u0644\u0636\u0628\u0637.<\/p>\n<h2 id=\"lastclickconsideration\">\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f: \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u062a\u0642\u062a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631<\/h2>\n<p>\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u064a\u0646\u0633\u0628 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0644\u0649 \u0622\u062e\u0631 \u0627\u062a\u0635\u0627\u0644 \u2014 \u0639\u0627\u062f\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0623\u0635\u0644\u064a\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0627\u0644\u062a\u064a \u062c\u0647\u0632\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0633\u0627\u0647\u0645\u0629 \u0635\u0641\u0631\u064a\u0629. \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u064a\u0642\u0644\u0644 \u0627\u0644\u0645\u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0639\u0644\u0649\u060c \u0644\u0623\u0646\u0647\u0627 &#8220;\u0644\u0627 \u062a\u062c\u0644\u0628 \u062a\u062d\u0648\u064a\u0644\u0627\u062a&#8221;\u060c \u0648\u064a\u0635\u0628 \u0643\u0644 \u0634\u064a\u0621 \u0641\u064a \u0627\u0644\u0628\u062d\u062b. \u0628\u0639\u062f 2-3 \u0623\u0633\u0627\u0628\u064a\u0639\u060c \u064a\u0646\u0647\u0627\u0631 \u0627\u0644\u0628\u062d\u062b \u0623\u064a\u0636\u0627\u064b\u060c \u0644\u0623\u0646 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u0639\u0644\u0648\u064a \u0644\u0645 \u064a\u0639\u062f \u064a\u0645\u062a\u0644\u0626.<\/p>\n<p>\u0647\u0630\u0627 \u062e\u0637\u0623 \u0643\u0644\u0627\u0633\u064a\u0643\u064a \u064a\u0624\u0643\u062f\u0647 \u0628\u064a\u0627\u0646\u0627\u062a On Device \u0643\u0645\u064a\u0627\u064b: \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u0639\u0637\u064a +3.8 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0648\u0639\u064a\u060c \u0644\u0643\u0646 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u064a\u0633 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0641\u0642\u0637\u060c \u064a\u0628\u062f\u0648 \u0627\u0644\u0639\u0631\u0636 \u063a\u064a\u0631 \u0645\u0641\u064a\u062f. \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0625\u0646\u0647 \u064a\u0639\u0645\u0644 \u2014 \u0641\u0642\u0637 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0642\u0645\u0639.<\/p>\n<h3 id=\"-2\">\u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644<\/h3>\n<ol>\n<li>\u0642\u0645 \u0628\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google (\u0625\u0630\u0627 \u0644\u0645 \u062a\u0642\u0645 \u0628\u0630\u0644\u0643 \u0628\u0639\u062f) \u2014 \u0641\u0647\u0648 \u064a\u0631\u0627\u0639\u064a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0633\u064a\u0637\u0629 \u062f\u0627\u062e\u0644 Google.<\/li>\n<li>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0630\u062c\u0629 \u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (MMM) \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 (&#8220;\u0645\u0646 \u0623\u064a\u0646 \u062a\u0639\u0631\u0641\u062a \u0639\u0644\u064a\u0646\u0627\u061f&#8221;).<\/li>\n<li>\u0642\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0643\u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 (KPI) \u0645\u0646\u0641\u0635\u0644 \u2014 \u0645\u0648\u0636\u062d \u0623\u062f\u0646\u0627\u0647 \u0643\u064a\u0641\u064a\u0629 \u0630\u0644\u0643.<\/li>\n<\/ol>\n<h2 id=\"considerationrate\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631: \u0645\u0642\u064a\u0627\u0633 \u0628\u062f\u064a\u0644 \u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630\u0647 \u0641\u064a \u064a\u0648\u0645 \u0648\u0627\u062d\u062f<\/h2>\n<p>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0648 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0638\u0647\u0631\u0648\u0646\u060c \u0628\u0639\u062f \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0633\u0644\u0648\u0643\u0627\u064b \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0625\u062f\u0631\u0627\u062c \u0627\u0644\u0639\u0631\u0636 \u0641\u064a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0631\u0629. \u064a\u062a\u0637\u0644\u0628 \u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0643\u0627\u0645\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a (\u062f\u0631\u0627\u0633\u0627\u062a \u0631\u0641\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629)\u060c \u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u062f\u064a\u0644\u0629 \u0645\u062a\u0627\u062d\u0629 \u0641\u064a Google Analytics 4 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 >30 \u062b\u0627\u0646\u064a\u0629<\/strong> \u2014 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0642\u0631\u0623 \u0648\u0644\u0627 \u064a\u063a\u0627\u062f\u0631 \u0641\u0648\u0631\u0627\u064b.<\/li>\n<li><strong>\u0627\u0644\u062a\u0645\u0631\u064a\u0631 \u0644\u0623\u0633\u0641\u0644 \u0627\u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/strong> \u2014 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062f\u0631\u0633 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0639\u0631\u0636.<\/li>\n<li><strong>\u0632\u064a\u0627\u0631\u0629 >2 \u0635\u0641\u062d\u0629<\/strong> \u2014 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n<li><strong>\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0639\u0646\u0635\u0631 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u0635\u064a\u0644\u064a\u0629<\/strong> (\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u060c \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a) \u2014 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062a\u0639\u0645\u0642.<\/li>\n<\/ul>\n<p>\u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0641\u064a GA4 \u0643\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062f\u0642\u064a\u0642\u0629 (micro-conversions) \u0648\u0642\u0645 \u0628\u062a\u0645\u0631\u064a\u0631\u0647\u0627 \u0625\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u0633\u064a\u0633\u0645\u062d \u0644\u0643 \u0647\u0630\u0627 \u0628\u0642\u064a\u0627\u0633 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u0628\u0644 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0648\u0633\u064a\u0637 \u2014 \u0648\u0641\u0647\u0645 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0631\u0643 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u060c \u0648\u0623\u064a\u0647\u0627 \u062a\u062d\u0631\u0643 \u0627\u0644\u0648\u0639\u064a \u0641\u0642\u0637.<\/p>\n<h2 id=\"-3\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0642\u064a\u0648\u062f: \u0623\u064a\u0646 \u0642\u062f \u0644\u0627 \u062a\u0639\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h2>\n<p>\u064a\u0639\u062a\u0645\u062f \u0645\u0639\u064a\u0627\u0631 On Device \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u2014 \u0647\u0630\u0627 \u062a\u0642\u0631\u064a\u0631 \u0630\u0627\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u0644\u064a\u0633 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629. \u0627\u0644\u0642\u064a\u0648\u062f:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/strong>: \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062c\u0645\u0639\u0629\u060c \u063a\u064a\u0631 \u0645\u0642\u0633\u0645\u0629 \u062d\u0633\u0628 \u0627\u0644\u0628\u0644\u062f. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0646\u0627\u0637\u0642 Tier-2\/Tier-3\u060c \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u2014 \u0642\u062f \u0644\u0627 \u064a\u0639\u0645\u0644 OOH \u062d\u064a\u062b \u0644\u0627 \u062a\u0648\u062c\u062f \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u062c\u0627\u0644\u064a\u0629<\/strong>: \u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 (iGaming\u060c \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629) \u0642\u062f \u062a\u0638\u0647\u0631 \u0623\u0646\u0645\u0627\u0637\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0629. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u062d\u0648\u0644 \u0645\u0631\u0648\u0631 iGaming \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u2014 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0642\u0635\u0631.<\/li>\n<li><strong>\u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629<\/strong>: \u0644\u0627 \u064a\u0648\u0641\u0631 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0641\u064a \u0643\u0644 \u0642\u0637\u0627\u0639.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c: \u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a On Device \u0643\u0641\u0631\u0636\u064a\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0648\u0644\u064a\u0633 \u0643\u0639\u0642\u064a\u062f\u0629. \u0642\u0645 \u0628\u062a\u0634\u063a\u064a\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0645\u0639 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062d\u0633\u0628 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639 \u0648\u0642\u0627\u0631\u0646 \u0628\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 2-3 \u0623\u0633\u0627\u0628\u064a\u0639.<\/p>\n<section class=\"kadkon-checklist\">\n<h2>\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u062d\u0642\u0642: \u062a\u0646\u0641\u064a\u0630 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0641\u064a \u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u062a\u062f\u0627\u0648\u0644<\/h2>\n<ul>\n<li>\u0642\u0633\u0651\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0645\u062c\u0645\u0648\u0639\u0627\u062a: \u0627\u0644\u0648\u0639\u064a (20-30%)\u060c \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (30-40%)\u060c \u0627\u0644\u0646\u064a\u0629 (30-40%) \u2014 \u0644\u0627 \u062a\u0646\u0634\u0631\u0647\u0627 \u0628\u0627\u0644\u062a\u0633\u0627\u0648\u064a.<\/li>\n<li>\u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0641\u064a GA4: \u0627\u0644\u0648\u0642\u062a >30 \u062b\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u062a\u0645\u0631\u064a\u0631 \u0644\u0623\u0633\u0641\u0644 \u0627\u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c >2 \u0635\u0641\u062d\u0629\u060c \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\/\u0627\u0644\u0623\u0633\u0639\u0627\u0631.<\/li>\n<li>\u0645\u0631\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0625\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u062d\u0633\u0651\u0646 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a.<\/li>\n<li>\u0628\u062f\u0651\u0644 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0645\u0646 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u2014 \u0644\u0631\u0624\u064a\u0629 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0633\u064a\u0637\u0629.<\/li>\n<li>\u0623\u0636\u0641 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u062d\u0645\u0644\u0629 \u0645\u0646\u0641\u0635\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0628\u062d\u062b \u2014 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0631\u0643 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/li>\n<li>\u0642\u0645 \u0628\u062a\u0634\u063a\u064a\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0645\u062f\u0629 2-3 \u0623\u0633\u0627\u0628\u064a\u0639: \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0642\u062f\u064a\u0645 (\u0643\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u062a\u0633\u0644\u0633\u0644 (\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062d\u0633\u0628 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639).<\/li>\n<li>\u0642\u0627\u0631\u0646 \u0644\u064a\u0633 \u0641\u0642\u0637 CPA\u060c \u0628\u0644 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u2014 \u0625\u0630\u0627 \u0627\u0631\u062a\u0641\u0639 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0648\u0644\u0645 \u064a\u062d\u062f\u062b \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0639\u062f\u060c \u0627\u0646\u062a\u0638\u0631: \u0633\u064a\u0645\u062a\u0644\u0626 \u0627\u0644\u0642\u0645\u0639.<\/li>\n<\/ul>\n<\/section>\n<section class=\"kadkon-faq\">\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<details>\n<summary>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u0645\u0627\u062a \u0628\u0633\u064a\u0637\u0629\u061f<\/summary>\n<p>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0648 \u0645\u0631\u062d\u0644\u0629 \u0641\u064a \u0627\u0644\u0642\u0645\u0639 \u064a\u0639\u0631\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0646 \u0639\u0631\u0636\u0643 \u0648\u064a\u062f\u0631\u062c\u0647 \u0641\u064a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0631\u0629 \u0644\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0644\u0634\u0631\u0627\u0621. \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0646\u0642\u0631\u0629 (\u0627\u0644\u0648\u0639\u064a) \u0648\u0644\u064a\u0633\u062a \u0634\u0631\u0627\u0621\u064b (\u0627\u0644\u0646\u064a\u0629)\u060c \u0628\u0644 \u0642\u0631\u0627\u0631 \u0648\u0633\u064a\u0637 &#8220;\u0623\u0646\u0627 \u0623\u0641\u0643\u0631 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062e\u064a\u0627\u0631&#8221;.<\/p>\n<\/details>\n<details>\n<summary>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0646\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0645\u0646\u062d \u0627\u0644\u0648\u0639\u064a\u061f<\/summary>\n<p>\u0627\u0644\u0628\u0627\u0646\u0631\u0627\u062a \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u2014 \u064a\u0631\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062a\u0630\u0643\u0631\u0647\u0627. \u0644\u0643\u0646 \u0627\u0644\u0628\u0627\u0646\u0631 \u0628\u062d\u062f \u0630\u0627\u062a\u0647 \u0644\u0627 \u064a\u0634\u0643\u0644 \u0646\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621: \u0644\u0630\u0644\u0643 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 (\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0633\u064a\u0627\u0642) \u062a\u0639\u0645\u0644 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u062a\u0624\u0643\u062f \u0628\u064a\u0627\u0646\u0627\u062a On Device \u0623\u0646 \u0627\u0644\u0639\u0631\u0636 \u064a\u0645\u0646\u062d +3.8 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0648\u0639\u064a \u06480 \u0644\u0644\u0646\u064a\u0629.<\/p>\n<\/details>\n<details>\n<summary>\u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0631\u0641\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/summary>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0641\u064a GA4: \u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 >30 \u062b\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u062a\u0645\u0631\u064a\u0631 \u0644\u0623\u0633\u0641\u0644 \u0627\u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0632\u064a\u0627\u0631\u0629 >2 \u0635\u0641\u062d\u0629\u060c \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0643\u062a\u0644 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u0635\u064a\u0644\u064a\u0629 (\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u060c \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a). \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f\u0647\u0627 \u0643\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u062d\u0633\u0651\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627.<\/p>\n<\/details>\n<details>\n<summary>\u0647\u0644 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u064a\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 OOH\u061f<\/summary>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0645\u0639 \u0639\u0631\u0648\u0636 \u0645\u062d\u0644\u064a\u0629 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 Tier-1 (\u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629) \u2014 \u064a\u0633\u062a\u062d\u0642 \u0630\u0644\u0643. \u0623\u0638\u0647\u0631 OOH \u0623\u0641\u0636\u0644 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0646\u064a\u0629 (+1.7 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629) \u0641\u064a \u0645\u0639\u064a\u0627\u0631 On Device. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0648iGaming\u060c \u0642\u062f \u064a\u0643\u0648\u0646 OOH \u063a\u064a\u0631 \u0645\u062a\u0627\u062d \u0623\u0648 \u063a\u064a\u0631 \u0645\u0631\u0628\u062d.<\/p>\n<\/details>\n<details>\n<summary>\u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0644\u0649 CPA\u061f<\/summary>\n<p>\u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0642\u062f \u064a\u0631\u062a\u0641\u0639 CPA \u2014 \u064a\u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0631\u0627\u062d\u0644\u060c \u0648\u062a\u0623\u062a\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u062a\u0623\u062e\u0631\u0629. \u0628\u0639\u062f 2-3 \u0623\u0633\u0627\u0628\u064a\u0639\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u062a\u0644\u0626 \u0627\u0644\u0642\u0645\u0639\u060c \u064a\u0633\u062a\u0642\u0631 CPA \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0642\u0644 \u0645\u0645\u0627 \u0647\u0648 \u0639\u0644\u064a\u0647 \u0641\u064a \u0646\u0645\u0648\u0630\u062c &#8220;\u0627\u0644\u0643\u0644 \u0641\u064a \u0627\u0644\u0628\u062d\u062b&#8221;\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0623\u062a\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u0647\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0633\u062e\u0651\u0646\u064a\u0646 \u0648\u064a\u062a\u0645 \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644.<\/p>\n<\/details>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0648 \u0639\u0646\u0642 \u0627\u0644\u0632\u062c\u0627\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a On Device Research.<\/p>\n","protected":false},"author":1,"featured_media":350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-strategy-ar"],"wpml_language":"ar","wpml_translation_of":{"en":355,"es":356,"ru":352,"uk":354,"zh-hans":358},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0648 \u0639\u0646\u0642 \u0627\u0644\u0632\u062c\u0627\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a On Device Research.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"kadkon_admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/kadkon.net\/ar\/blog\/consideration-new-funnel-bottleneck-media-buying-budgets\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"ar_AR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"KADKON - Google Ads for mVAS, Mobile Operators &amp; Enterprise Brands\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 (Consideration) 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\u2014 \u0639\u0646\u0642 \u0627\u0644\u0632\u062c\u0627\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0643\u064a\u0641 \u064a\u0639\u064a\u062f \u0645\u0634\u062a\u0631\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0648\u0641\u0642\u0627\u064b \u0644\u0628\u064a\u0627\u0646\u0627\u062a On Device - KADKON\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0648 \u0639\u0646\u0642 \u0627\u0644\u0632\u062c\u0627\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a On Device Research.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/kadkon.net\/wp-content\/themes\/kadkon\/assets\/img\/logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/kadkon.net\\\/ar\\\/blog\\\/consideration-new-funnel-bottleneck-media-buying-budgets\\\/#blogposting\",\"name\":\"\\u0627\\u0644\\u0627\\u0639\\u062a\\u0628\\u0627\\u0631 (Consideration) \\u2014 \\u0639\\u0646\\u0642 \\u0627\\u0644\\u0632\\u062c\\u0627\\u062c\\u0629 \\u0627\\u0644\\u062c\\u062f\\u064a\\u062f \\u0641\\u064a \\u0642\\u0645\\u0639 \\u0627\\u0644\\u0645\\u0628\\u064a\\u0639\\u0627\\u062a: \\u0643\\u064a\\u0641 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