{"id":366,"date":"2026-07-09T18:03:30","date_gmt":"2026-07-09T15:03:30","guid":{"rendered":"https:\/\/kadkon.net\/blog\/outcomes-era-media-buying\/"},"modified":"2026-07-09T18:03:30","modified_gmt":"2026-07-09T15:03:30","slug":"outcomes-era-media-buying","status":"publish","type":"post","link":"https:\/\/kadkon.net\/ar\/blog\/outcomes-era-media-buying\/","title":{"rendered":"\u062d\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c: \u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062b\u0645\u0631 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u0646\u062a\u064a\u062c\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0622\u0646 \u2014 \u0648\u0643\u064a\u0641 \u064a\u0639\u064a\u062f \u0645\u0634\u062a\u0631\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0631\u062a\u064a\u0628 \u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0647\u0645"},"content":{"rendered":"<div 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\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0622\u0644\u064a \u0648\u0641\u0642 LTV\/\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a.<\/li>\n<li><strong>\u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629.<\/strong> \u0644\u0627 \u062a\u0631\u0649 \u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0630\u064a \u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647 \u0638\u0647\u0648\u0631\u064b\u0627 \u0645\u0639\u064a\u0646\u064b\u0627 \u2014 \u0628\u0644 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0641\u0642\u0637.<\/li>\n<li><strong>\u062a\u062a\u0632\u0627\u064a\u062f \u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629.<\/strong> \u0625\u0630\u0627 \u062a\u0648\u0642\u0641 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0639\u0646 \u062c\u0644\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u064a\u0637\u0641\u0626\u0647 \u0627\u0644\u0646\u0638\u0627\u0645 \u0641\u064a \u062f\u0642\u0627\u0626\u0642 \u0644\u0627 \u0623\u064a\u0627\u0645.<\/li>\n<\/ul>\n<p>\u062a\u0638\u0647\u0631 \u0622\u0644\u064a\u0627\u062a \u0645\u0645\u0627\u062b\u0644\u0629 \u0641\u064a Google Ads: Smart Bidding \u0645\u0639 Target ROAS\u060c \u0648Performance Max\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0641\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u2014 \u0643\u0644\u0647\u0627 \u0639\u0646\u0627\u0635\u0631 \u0646\u0647\u062c \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u062d\u064a\u062b \u064a\u0631\u0628\u0637 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0646\u0641\u0633\u0647 \u0627\u0644\u0638\u0647\u0648\u0631 \u0628\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0648\u064a\u0635\u062d\u062d \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a.<\/p>\n<h2 id=\"brand\">\u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u064a\u0639\u062f \u0628\u0625\u0645\u0643\u0627\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0647\u0631\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629<\/h2>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/07\/inline-6.png\" alt=\"\u0645\u062e\u0637\u0637 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c: \u0645\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\"\/><figcaption>\u0646\u0638\u0627\u0645 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u064a\u0631\u0628\u0637 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0641\u064a \u062f\u0648\u0631\u0629 \u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062d\u062f\u0629<\/figcaption><\/figure>\n<p>\u0637\u0627\u0644\u0645\u0627 \u0639\u0627\u0634\u062a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u00ab\u0645\u0644\u0627\u0630 \u0622\u0645\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629\u00bb: \u0643\u0627\u0646 \u064a\u064f\u0639\u062a\u0642\u062f \u0623\u0646 \u0623\u062b\u0631\u0647\u0627 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f\u060c \u064a\u0635\u0639\u0628 \u0642\u064a\u0627\u0633\u0647\u060c \u0648\u0644\u0627 \u064a\u062e\u0636\u0639 \u0644\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0628\u0627\u0634\u0631. \u062d\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u062f\u0645\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0644\u0627\u0630.<\/p>\n<p>\u0627\u0644\u0622\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062b\u0628\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u062b\u0631\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0623\u064a\u0636\u064b\u0627. \u0644\u0627 \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646 \u0627\u0644\u0648\u0639\u064a \u0644\u0645 \u064a\u0639\u062f \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u2014 \u0628\u0644 \u0623\u0646 \u0627\u0644\u0648\u0639\u064a \u062f\u0648\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0644\u0627 \u064a\u0628\u0631\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u064a\u062e\u0644\u0642 \u0647\u0630\u0627 \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u062f\u062f\u0629: \u062a\u064f\u0642\u064a\u0651\u0645 \u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u0639\u0644\u0648\u064a (\u0627\u0644\u0639\u0631\u0636\u060c YouTube\u060c \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0641\u064a Meta) \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0648\u0641\u0642 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u2014 \u0645\u062f\u0649 \u0632\u064a\u0627\u062f\u062a\u0647\u0627 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0636\u0627\u0628\u0637\u0629.<\/p>\n<p>\u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/p>\n<ul>\n<li><strong>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u062f\u0648\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u2014 \u0645\u062e\u0627\u0637\u0631\u0629.<\/strong> \u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u0637\u0639 \u0625\u062b\u0628\u0627\u062a \u0623\u0646 \u0638\u0647\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0648\u064a \u0631\u0641\u0639\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0633\u0641\u0644\u064a\u060c \u0633\u062a\u064f\u062e\u0641\u0636 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/li>\n<li><strong>\u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u0645\u0633\u0627\u062a.<\/strong> \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u0639\u0645\u0644 \u2014 \u064a\u062c\u0628 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0639\u0644\u0649 \u0643\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0645\u0627\u0633.<\/li>\n<li><strong>\u064a\u064f\u062d\u0633\u0651\u0646 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0641\u0642 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0644\u0627 \u0627\u0644\u0648\u0635\u0648\u0644.<\/strong> \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 7 \u0645\u0631\u0627\u062a \u00ab\u0644\u0644\u062a\u0630\u0643\u0631\u00bb \u0645\u0646\u0637\u0642 \u0642\u062f\u064a\u0645. \u0627\u0644\u062c\u062f\u064a\u062f: \u0627\u0639\u0631\u0636\u0647 \u0628\u0642\u062f\u0631 \u0645\u0627 \u064a\u0644\u0632\u0645 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u062d\u062f.<\/li>\n<\/ul>\n<h2 id=\"outcomes-1\">\u0643\u064a\u0641 \u064a\u0639\u0627\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0641\u064a \u062d\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h2>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0636\u0627\u0631\u0628\u064a\u0646 \u0648\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0625\u0639\u0627\u062f\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a. \u0625\u0644\u064a\u0643 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<h3 id=\"1performance\">1. \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0635\u064a\u063a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<\/h3>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0633\u0627\u0628\u0642\u064b\u0627 \u0625\u0646\u0641\u0627\u0642 30% \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u00ab\u0627\u0644\u062a\u0633\u062e\u064a\u0646\u00bb\u060c \u0641\u0627\u0644\u0622\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u0627\u0647\u0645 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u0645\u0642\u062f\u0627\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633. \u062a\u0628\u0642\u0649 \u0635\u064a\u063a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0648\u064a\u060c \u0644\u0643\u0646 \u062d\u0635\u062a\u0647\u0627 \u062a\u0646\u062e\u0641\u0636 \u0625\u0644\u0649 10\u201315%\u060c \u0648\u062a\u0630\u0647\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0645\u062d\u0631\u0631\u0629 \u0625\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621: \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u062a\u0633\u0648\u0642\u060c Performance Max\u060c \u062d\u0645\u0644\u0627\u062a \u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a.<\/p>\n<h3 id=\"2value\">2. \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0641\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0627 \u0627\u0644\u062d\u062c\u0645<\/h3>\n<p>CPC \u0648CPA \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u064a\u062a\u0637\u0644\u0628 \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0641\u0642 \u0627\u0644\u0642\u064a\u0645\u0629: ROAS\u060c LTV\u060c \u0627\u0644\u0631\u0628\u062d \u0644\u0643\u0644 \u0638\u0647\u0648\u0631. \u0641\u064a Google Ads \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 Target ROAS \u0623\u0648 Maximize Conversion Value. \u0641\u064a \u0627\u0644\u0645\u0636\u0627\u0631\u0628\u0629 \u2014 \u0625\u0639\u0627\u062f\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0631\u0628\u0637 \u0644\u064a\u0633 \u0628\u0640\u00ab\u0643\u0645 \u064a\u0643\u0644\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u00bb \u0628\u0644 \u0628\u0640\u00ab\u0643\u0645 \u064a\u062c\u0644\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u062a\u0647\u00bb.<\/p>\n<h3 id=\"3loop\">3. \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0644\u0642\u0629 \u0639\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>\n<p>\u0625\u0630\u0627 \u062a\u0635\u0628 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u0644\u0627 \u062a\u063a\u0644\u0642 \u0627\u0644\u062d\u0644\u0642\u0629 \u2014 \u0641\u0623\u0646\u062a \u0644\u0633\u062a \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0628\u0644 \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f CPC. \u064a\u062c\u0628:<\/p>\n<ul>\n<li>\u0625\u0639\u062f\u0627\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645.<\/li>\n<li>\u062a\u0645\u0631\u064a\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 (\u0645\u0628\u0644\u063a \u0627\u0644\u0637\u0644\u0628) \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0632\u0632\u0629 \u0641\u064a Google Ads \u0644\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0639\u062f \u0641\u0642\u062f\u0627\u0646 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637.<\/li>\n<\/ul>\n<h2 id=\"googleadsoutcomebased\">Google Ads \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c: \u0645\u0627\u0630\u0627 \u062a\u0633\u062a\u062e\u062f\u0645<\/h2>\n<p>\u064a\u0642\u062f\u0645 Google Ads \u0639\u062f\u0629 \u0623\u062f\u0648\u0627\u062a \u062a\u062f\u0639\u0645 \u0646\u0647\u062c \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0628\u0627\u0634\u0631\u0629:<\/p>\n<ul>\n<li><strong>Performance Max.<\/strong> \u064a\u0648\u0632\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0639\u0628\u0631 \u0643\u0644 \u0645\u062e\u0632\u0648\u0646\u0627\u062a Google \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0641\u064a \u0627\u0644\u062c\u0648\u0647\u0631 \u2014 \u0646\u0638\u0627\u0645 \u062d\u0644\u0642\u0629 \u0645\u063a\u0644\u0642\u0629 \u062f\u0627\u062e\u0644 \u0645\u0646\u0638\u0648\u0645\u0629 Google.<\/li>\n<li><strong>Target ROAS.<\/strong> \u062a\u064f\u062d\u0633\u0651\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0648\u0641\u0642 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u060c \u0644\u0627 \u0648\u0641\u0642 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0623\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/li>\n<li><strong>Conversion Value Rules.<\/strong> \u062a\u062a\u064a\u062d \u062a\u062d\u062f\u064a\u062f \u0642\u064a\u0645\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u062c\u0647\u0627\u0632 \u2014 \u0648\u0647\u0648 \u0645\u0647\u0645 \u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062f\u0642\u0629.<\/li>\n<li><strong>Data-driven attribution.<\/strong> \u064a\u0648\u0632\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0645\u0627\u0633 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0639\u0644\u064a\u0629 \u0644\u0627 \u0646\u0645\u0648\u0630\u062c \u062b\u0627\u0628\u062a.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0636\u0627\u0631\u0628\u064a\u0646 \u0623\u0645\u0631 \u062d\u0627\u0633\u0645: \u0625\u0630\u0627 \u0644\u0645 \u062a\u0645\u0631\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0644\u0649 Google Ads\u060c \u064a\u064f\u062d\u0633\u0651\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0648\u0641\u0642 \u0627\u0644\u062d\u062c\u0645 \u0644\u0627 \u0627\u0644\u062f\u062e\u0644. \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0623\u0646\u0643 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0631\u062e\u064a\u0635\u0629 \u0644\u0643\u0646 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062c\u0648\u062f\u0629.<\/p>\n<h2 id=\"outcomebased\">\u0645\u062e\u0627\u0637\u0631 \u0648\u0642\u064a\u0648\u062f \u0646\u0647\u062c \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h2>\n<p>\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u064a\u0633 \u062e\u0627\u0644\u064a\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0648\u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0647\u0645\u0647\u0627:<\/p>\n<ul>\n<li><strong>\u0634\u0644\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/strong> \u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0643\u062b\u064a\u0631\u0629 \u0642\u062f \u062a\u0631\u0628\u0643. \u0625\u0630\u0627 \u062a\u062a\u0628\u0639\u062a 15 \u062d\u062f\u062b\u064b\u0627 \u0628\u0642\u064a\u0645 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0642\u062f \u0644\u0627 \u064a\u062c\u062f \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0646\u0645\u0637\u064b\u0627. \u0627\u0644\u062d\u0644: \u0627\u062e\u062a\u064a\u0627\u0631 2\u20133 \u0623\u062d\u062f\u0627\u062b \u0646\u062a\u0627\u0626\u062c \u0631\u0626\u064a\u0633\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0642\u0635\u064a\u0631 \u0627\u0644\u0623\u0645\u062f.<\/strong> \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0641\u0642 \u0646\u062a\u064a\u062c\u0629 \u0641\u0648\u0631\u064a\u0629 \u0642\u062f \u064a\u0642\u062a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0645\u062b\u0644\u064b\u0627\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u062f\u0648\u0627\u0646\u064a \u064a\u0631\u0641\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u064a\u0648\u0645 \u0644\u0643\u0646\u0647 \u064a\u062e\u0641\u0636 LTV \u0628\u0633\u0628\u0628 \u0627\u062d\u062a\u0631\u0627\u0642 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629.<\/strong> \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0645\u062b\u0644 AppLovin \u0623\u0648 PMax \u062a\u0646\u062a\u0632\u0639 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a. \u0644\u0627 \u062a\u0631\u0649 \u0623\u064a\u0646 \u062a\u0630\u0647\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0628\u0627\u0644\u0636\u0628\u0637 \u2014 \u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0641\u0642\u0637. \u0647\u0630\u0627 \u0645\u062e\u0627\u0637\u0631\u0629 \u0644\u0644\u0645\u0636\u0627\u0631\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0628\u0647\u0648\u0627\u0645\u0634 \u0636\u064a\u0642\u0629.<\/li>\n<li><strong>\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0625\u0634\u0627\u0631\u0629.<\/strong> \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 (ATT\u060c \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0644\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629) \u062a\u064f\u0636\u0639\u0641 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647\u0627 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645 \u0636\u0631\u0648\u0631\u0629 \u0644\u0627 \u062e\u064a\u0627\u0631\u064b\u0627.<\/li>\n<\/ul>\n<h2 id=\"\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629<\/h2>\n<p>\u0644\u0643\u064a \u0644\u0627 \u062a\u0641\u0642\u062f \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a:<\/p>\n<h3 id=\"1\">\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062d\u0627\u0644\u064a<\/h3>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u064a \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062a\u062a\u0628\u0639\u0647\u0627 \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0645\u0631\u0631 \u0642\u064a\u0645\u062a\u0647\u0627. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u064a Google Ads \u0645\u064f\u0639\u062f\u0651 \u0641\u0642\u0637 \u062a\u062d\u0648\u064a\u0644 \u00ab\u0634\u0631\u0627\u0621\u00bb \u062f\u0648\u0646 \u0642\u064a\u0645\u0629 \u2014 \u0641\u0623\u0646\u062a \u062a\u064f\u062d\u0633\u0651\u0646 \u0648\u0641\u0642 \u0627\u0644\u062d\u062c\u0645 \u0644\u0627 \u0627\u0644\u062f\u062e\u0644.<\/p>\n<h3 id=\"2conversionvalue\">\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0637\u0628\u064a\u0642 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h3>\n<p>\u0623\u0639\u062f \u0642\u064a\u0645\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u2014 \u0645\u0628\u0644\u063a \u0627\u0644\u0637\u0644\u0628. \u0644\u0644\u0623\u0641\u0644\u064a\u064a\u062a \u2014 \u0639\u0645\u0648\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644. \u0644\u0640 mVAS \u2014 \u0625\u064a\u0631\u0627\u062f \u0643\u0644 \u0627\u0634\u062a\u0631\u0627\u0643. \u0645\u0631\u0631 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0625\u0644\u0649 Google Ads \u0639\u0628\u0631 GTM \u0623\u0648 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645.<\/p>\n<h3 id=\"3incrementality\">\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/h3>\n<p>\u0623\u0637\u0644\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 holdout: \u0639\u0637\u0651\u0644 \u0642\u0646\u0627\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0648\u064a \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0642\u0627\u0631\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0636\u0627\u0628\u0637\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0641\u0631\u0642 \u063a\u064a\u0631 \u0630\u064a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u2014 \u0641\u0627\u0644\u0642\u0646\u0627\u0629 \u0644\u0627 \u062a\u062c\u0644\u0628 \u0625\u0636\u0627\u0641\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u064a\u062c\u0628 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h3 id=\"4valuebasedbidding\">\u0627\u0644\u062e\u0637\u0648\u0629 4: \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629<\/h3>\n<p>\u0628\u062f\u0651\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 Maximize Conversions \u0625\u0644\u0649 Target ROAS \u0623\u0648 Maximize Conversion Value. \u0623\u0639\u0637\u0650 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0644\u0644\u062a\u0639\u0644\u0645.<\/p>\n<h3 id=\"5\">\u0627\u0644\u062e\u0637\u0648\u0629 5: \u0645\u0631\u0627\u0642\u0628\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/h3>\n<p>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0644\u064a\u0633\u062a \u0643\u0645\u064a\u0629 \u0641\u0642\u0637 \u0628\u0644 \u0646\u0648\u0639\u064a\u0629 \u0623\u064a\u0636\u064b\u0627. \u062a\u062a\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644: \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a\u060c \u0627\u0644\u062a\u0633\u0631\u0628\u060c \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629. \u0625\u0630\u0627 \u0627\u0631\u062a\u0641\u0639 ROAS \u0648\u0627\u0646\u062e\u0641\u0636 LTV \u2014 \u0641\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u064f\u062d\u0633\u0651\u0646 \u0641\u064a \u0627\u062a\u062c\u0627\u0647 \u062e\u0627\u0637\u0626.<\/p>\n<h2 id=\"criteosmb\">Criteo \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629: \u0645\u0627\u0630\u0627 \u064a\u062a\u063a\u064a\u0631 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0636\u0627\u0631\u0628\u064a\u0646<\/h2>\n<p>\u0648\u0633\u0651\u0639\u062a Criteo \u0645\u0624\u062e\u0631\u064b\u0627 \u0645\u0646\u0635\u0629 Criteo GO\u060c \u0645\u0636\u064a\u0641\u0629 \u0642\u062f\u0631\u0627\u062a self-service \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0645\u062e\u0632\u0648\u0646 ChatGPT Ads. \u0646\u062d\u0648 2000 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0639\u0644\u0646 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a ChatGPT \u0639\u0628\u0631 Criteo. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0638\u0647\u0648\u0631 \u0642\u0646\u0627\u0629 \u062c\u062f\u064a\u062f\u0629:<\/p>\n<ul>\n<li>\u0645\u062a\u0627\u062d\u0629 \u0639\u0628\u0631 \u0648\u0627\u062c\u0647\u0629 self-service (\u062f\u0648\u0646 \u062d\u062f \u0623\u062f\u0646\u0649 \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a DSP \u0627\u0644\u0643\u0628\u0631\u0649).<\/li>\n<li>\u062a\u062f\u0639\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Meta\u060c \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c ChatGPT).<\/li>\n<li>\u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0646 Criteo\u060c \u0648\u0647\u0648 \u0630\u0648 \u0642\u064a\u0645\u0629 \u062e\u0627\u0635\u0629 \u0644\u0631\u0628\u0637 \u0627\u0644\u0623\u0641\u0644\u064a\u064a\u062a \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u062a\u0637\u0644\u0628 Criteo \u0643\u0642\u0646\u0627\u0629 \u0644\u0644\u0645\u0636\u0627\u0631\u0628\u0629 \u0627\u0644\u062d\u0630\u0631: \u0645\u062e\u0632\u0648\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0645\u0627 \u064a\u062e\u0641\u0636 \u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u064a \u0638\u0644 \u062a\u0634\u062f\u064a\u062f \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 Criteo \u0643\u0645\u0643\u0645\u0644 \u0644\u0640 Google Ads \u0644\u0627 \u0643\u0628\u062f\u064a\u0644.<\/p>\n<h2 id=\"youtubeoutcome\">YouTube \u0643\u062c\u0632\u0621 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h2>\n<p>\u062a\u062d\u0648\u0644 YouTube \u0628\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0642\u062f\u0631\u0629 \u0628\u0640 62 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0645\u0646\u0635\u0629 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a\u062f\u064a\u0648 \u0625\u0644\u0649 \u0645\u0646\u0638\u0648\u0645\u0629 \u0642\u0645\u0639 \u0643\u0627\u0645\u0644\u0629: \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 + \u0627\u062c\u062a\u0645\u0627\u0639\u064a + \u0623\u062f\u0627\u0621. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0623\u0646 \u0645\u0634\u062a\u0631\u064a\u0627\u062a YouTube \u064a\u0645\u0643\u0646 \u0627\u0644\u0622\u0646 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0648\u0641\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0644\u0627 \u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u0642\u0637.<\/p>\n<p>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629:<\/p>\n<ul>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 Video Action Campaigns \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0641\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/li>\n<li>\u0627\u0631\u0628\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u062d\u0645\u0644\u0627\u062a YouTube.<\/li>\n<li>\u0627\u062e\u062a\u0628\u0631 Demand Gen \u0641\u064a Google Ads \u0643\u0628\u062f\u064a\u0644 \u0644\u0640 Meta \u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<\/ul>\n<section class=\"kadkon-checklist\">\n<h2>\u0642\u0627\u0626\u0645\u0629 \u0645\u0631\u062c\u0639\u064a\u0629: \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h2>\n<ul>\n<li>\u0647\u0644 \u062a\u0645 \u0625\u0639\u062f\u0627\u062f \u062a\u0645\u0631\u064a\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a Google Ads (\u0644\u0627 \u0645\u062c\u0631\u062f \u0648\u0627\u0642\u0639\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644)\u061f<\/li>\n<li>\u0647\u0644 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u061f<\/li>\n<li>\u0647\u0644 \u064a\u0648\u062c\u062f \u0627\u062e\u062a\u0628\u0627\u0631 holdout \u0644\u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0648\u064a\u061f<\/li>\n<li>\u0647\u0644 \u0646\u064f\u0642\u0644\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u0644\u0649 Target ROAS \u0623\u0648 Maximize Conversion Value\u061f<\/li>\n<li>\u0647\u0644 \u062a\u064f\u062a\u0627\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a\u060c LTV\u060c \u0627\u0644\u062a\u0633\u0631\u0628)\u061f<\/li>\n<li>\u0647\u0644 \u0623\u064f\u0639\u062f \u0627\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645 \u0644\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0639\u062f \u0641\u0642\u062f\u0627\u0646 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u061f<\/li>\n<\/ul>\n<\/section>\n<h2 id=\"-1\">\u0645\u0627\u0630\u0627 \u0646\u0646\u062a\u0638\u0631 \u0644\u0627\u062d\u0642\u064b\u0627<\/h2>\n<p>\u062d\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u064a\u0633\u062a \u0627\u062a\u062c\u0627\u0647\u064b\u0627 \u0645\u0624\u0642\u062a\u064b\u0627 \u0628\u0644 \u062a\u062d\u0648\u0644 \u0628\u0646\u064a\u0648\u064a. \u0633\u062a\u062a\u0633\u0639 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629: Google\u060c Meta\u060c AppLovin\u060c Amazon \u2014 \u062c\u0645\u064a\u0639\u0647\u0627 \u062a\u062a\u062c\u0647 \u0646\u062d\u0648 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0622\u0644\u064a \u0648\u0641\u0642 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062a\u062d\u0648\u0644 \u062f\u0648\u0631 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0631\u0631\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u062d\u062f\u062f \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0636\u0627\u0631\u0628\u064a\u0646 \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0623\u0646 \u0627\u0644\u0631\u0628\u0637 \u062f\u0648\u0646 \u062d\u0644\u0642\u0629 \u0645\u063a\u0644\u0642\u0629 \u2014 \u0623\u064a \u062f\u0648\u0646 \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u0639\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0642\u064a\u0645\u062a\u0647\u0627 \u2014 \u0633\u064a\u062e\u0633\u0631 \u0623\u0643\u062b\u0631 \u0641\u0623\u0643\u062b\u0631. \u0645\u0646 \u064a\u064f\u0639\u062f\u0651 \u0645\u0633\u0627\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u064a\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0633\u064a\u0643\u062a\u0633\u0628 \u0623\u0641\u0636\u0644\u064a\u0629 \u0641\u064a CPM \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0644\u0623\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0633\u062a\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629.<\/p>\n<section class=\"kadkon-faq\">\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<details>\n<summary>\u0628\u0645 \u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0646 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u062f\u064a\u061f<\/summary>\n<p>\u064a\u0631\u0643\u0632 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u2014 \u0646\u0642\u0631\u0629\u060c \u062a\u062d\u0648\u064a\u0644\u060c \u062a\u062b\u0628\u064a\u062a. \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0630\u0644\u0643: \u064a\u064f\u0642\u064a\u0651\u0645 \u0643\u0644 \u0625\u062c\u0631\u0627\u0621 \u0628\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0627\u0644\u062f\u062e\u0644\u060c ROAS\u060c LTV). \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u00ab\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644\u00bb \u0628\u0644 \u00ab\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u064a\u062c\u0644\u0628 \u0631\u0628\u062d\u064b\u0627\u00bb.<\/p>\n<\/details>\n<details>\n<summary>\u0647\u0644 \u064a\u062c\u0628 \u0627\u0644\u062a\u062e\u0644\u064a \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u062d\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f<\/summary>\n<p>\u0644\u0627. \u062a\u0628\u0642\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0647\u0645\u0629 \u0644\u0642\u0645\u0629 \u0627\u0644\u0642\u0645\u0639\u060c \u0644\u0643\u0646\u0647\u0627 \u064a\u062c\u0628 \u0627\u0644\u0622\u0646 \u0623\u0646 \u062a\u062b\u0628\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u2014 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0636\u0627\u0628\u0637\u0629. \u0625\u0630\u0627 \u0644\u0645 \u064a\u062c\u062a\u0632 \u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u064a\u062c\u0628 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<\/details>\n<details>\n<summary>\u0643\u064a\u0641 \u0623\u064f\u0639\u062f\u0651 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a Google Ads \u0644\u0631\u0628\u0637 \u0627\u0644\u0645\u0636\u0627\u0631\u0628\u0629\u061f<\/summary>\n<p>\u0645\u0631\u0631 \u0642\u064a\u0645\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0628\u0631 GTM \u0623\u0648 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645. \u0644\u0644\u0623\u0641\u0644\u064a\u064a\u062a \u2014 \u0639\u0645\u0648\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644. \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u2014 \u0645\u0628\u0644\u063a \u0627\u0644\u0637\u0644\u0628. \u0644\u0640 mVAS \u2014 \u0625\u064a\u0631\u0627\u062f \u0643\u0644 \u0627\u0634\u062a\u0631\u0627\u0643. \u062f\u0648\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u064a\u064f\u062d\u0633\u0651\u0646 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 Google Ads \u0648\u0641\u0642 \u0627\u0644\u0643\u0645\u064a\u0629 \u0644\u0627 \u0627\u0644\u062f\u062e\u0644.<\/p>\n<\/details>\n<details>\n<summary>\u0645\u0627 \u0647\u0648 \u0646\u0638\u0627\u0645 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645 \u0644\u0644\u0645\u0636\u0627\u0631\u0628\u0629\u061f<\/summary>\n<p>\u064a\u0631\u0628\u0637 \u0646\u0638\u0627\u0645 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0646\u062a\u064a\u062c\u0629 (\u0627\u0644\u062a\u062d\u0648\u064a\u0644) \u0648\u064a\u0639\u064a\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u064a \u0623\u0643\u062b\u0631 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0641\u0639\u0627\u0644\u064a\u0629. AppLovin\u060c Performance Max\u060c Smart Bidding \u2014 \u0623\u0645\u062b\u0644\u0629. \u0645\u0647\u0645 \u0644\u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u064a\u062f\u0648\u064a \u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0645\u0646\u0627\u0641\u0633\u0629 \u0633\u0631\u0639\u0629 \u0648\u062f\u0642\u0629 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u064f\u0639\u062f\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n<\/details>\n<details>\n<summary>\u0645\u0627 \u0647\u064a \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f<\/summary>\n<p>\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0642\u0635\u064a\u0631 \u0627\u0644\u0623\u0645\u062f (\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0641\u0642 \u062a\u062d\u0648\u064a\u0644 \u0633\u0631\u064a\u0639 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 LTV)\u060c \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 (\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a)\u060c \u0641\u0642\u062f\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0633\u0628\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u0627\u0644\u062d\u0644 \u2014 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u062e\u0627\u062f\u0645.<\/p>\n<\/details>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0643\u064a\u0641 \u062a\u063a\u064a\u0651\u0631 \u062a\u0633\u0648\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u062d\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c: \u0645\u0646 AppLovin \u0625\u0644\u0649 Google Ads\u060c \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0648\u0641\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062d\u0645\u0627\u064a\u0629 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