{"id":609,"date":"2026-08-24T19:31:41","date_gmt":"2026-08-24T16:31:41","guid":{"rendered":"https:\/\/kadkon.net\/blog\/microsoft-removes-max-cpc\/"},"modified":"2026-08-24T19:31:41","modified_gmt":"2026-08-24T16:31:41","slug":"microsoft-removes-max-cpc","status":"publish","type":"post","link":"https:\/\/kadkon.net\/ar\/blog\/microsoft-removes-max-cpc\/","title":{"rendered":"\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u062a\u0632\u064a\u0644 Max CPC: \u0643\u064a\u0641 \u064a\u063a\u064a\u0651\u0631 \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644 \u0645\u0633\u0624\u0648\u0644\u0648 \u0627\u0644\u062a\u0648\u062c\u064a\u0647"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<p>\u0627\u0639\u062a\u0628\u0627\u0631\u064b\u0627 \u0645\u0646 1 \u0623\u0643\u062a\u0648\u0628\u0631 2026\u060c \u0633\u062a\u0642\u0648\u0645 Microsoft Advertising \u0628\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0644\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u0633\u0639\u0631 \u0627\u0644\u0646\u0642\u0631\u0629 (Max CPC) \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0644\u0646 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0628\u0639\u062f \u0627\u0644\u0622\u0646 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u064a\u062f\u0648\u064a\u064b\u0627 &#8211; \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u0633\u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u0646\u0642\u0644 \u062c\u0645\u064a\u0639 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\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0644\u0644\u0623\u062a\u0645\u062a\u0629 \u0628\u0634\u0643\u0644 \u0646\u0634\u0637. \u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u064a\u0632\u0629 AI Max &#8211; \u0648\u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u062a\u0648\u0644\u062f \u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0641\u064a \u0648\u0642\u062a \u0627\u0644\u0645\u0632\u0627\u062f\u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645 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\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (conversion-based bidding).<\/p>\n<h2 id=\"microsoftmaxcpc\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0632\u064a\u0644 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a Max CPC: \u0645\u0646\u0637\u0642 \u0627\u0644\u0645\u0646\u0635\u0629<\/h2>\n<p>\u062a\u0634\u0631\u062d \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0628\u0633\u0627\u0637\u0629: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629. \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0635\u0629 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062d\u062c\u0645 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0639\u0644\u0646\u060c \u0648\u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a: \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0627\u0644\u0645\u062a\u0635\u0641\u062d\u060c \u0648\u0642\u062a \u0627\u0644\u064a\u0648\u0645\u060c \u0633\u062c\u0644 \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627\u060c \u0627\u0644\u0633\u0644\u0648\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u062a\u062a\u0648\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0639\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0628\u062f\u0648\u0646 \u0625\u0639\u062f\u0627\u062f \u0639\u0644\u0627\u0645\u0629 UET \u0648\u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u0633\u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0641\u064a \u0639\u0645\u064a\u0627\u0621 &#8211; \u0641\u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0627 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646\u0647.<\/p>\n<h2 id=\"\">\u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u0647\u0630\u0627 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631: \u062b\u0644\u0627\u062b\u0629 \u0639\u0648\u0627\u0642\u0628 \u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n<p>#<\/p>\n<h2 id=\"1\">1. \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u0641\u064a \u0633\u0639\u0631 \u0627\u0644\u0646\u0642\u0631\u0629<\/h2>\n<p>\u0643\u0627\u0646 \u0628\u0625\u0645\u0643\u0627\u0646 \u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0633\u0627\u0628\u0642\u064b\u0627 \u062a\u0639\u064a\u064a\u0646 Max CPC \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 0.10 \u062f\u0648\u0644\u0627\u0631 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u064a \u0646\u0642\u0631\u0629 \u0644\u0646 \u062a\u0643\u0644\u0641 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0630\u0644\u0643. \u0633\u0645\u062d \u0630\u0644\u0643 \u0628\u0634\u0631\u0627\u0621 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0631\u062e\u064a\u0635\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a low-volume \u0648long-tail \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629. \u0645\u0639 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u064a\u062e\u062a\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u062f\u0642\u064a\u0642. \u0642\u062f \u062a\u0642\u0631\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u0646 \u0646\u0642\u0631\u0629 \u0628\u0642\u064a\u0645\u0629 1.20 \u062f\u0648\u0644\u0627\u0631 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0639\u0646\u0627\u0621 \u0644\u0623\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u0642\u0648\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0628\u062a\u0639\u064a\u064a\u0646 \u0645\u0632\u0627\u064a\u062f\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0633\u0642\u0641 \u0627\u0644\u0645\u0639\u062a\u0627\u062f.<\/p>\n<p>#<\/p>\n<h2 id=\"2\">2. \u0636\u0631\u0648\u0631\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629<\/h2>\n<p>\u0628\u062f\u0648\u0646 \u0625\u0639\u062f\u0627\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u0644\u0627 \u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u064a\u0648\u062c\u0647 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0639\u0631\u0636 \u0639\u0628\u0631 \u0634\u0628\u0643\u0629 \u062a\u0627\u0628\u0639\u0629 (affiliate)\u060c \u0641\u064a\u062c\u0628 \u0639\u0644\u064a\u0647 \u0625\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (postback \u0623\u0648 S2S) \u0641\u064a Microsoft Ads\u060c \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0627\u0645\u0627\u062a UET \u0645\u0639 \u0623\u062d\u062f\u0627\u062b \u0645\u062e\u0635\u0635\u0629 (custom) \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637.<\/p>\n<p>#<\/p>\n<h2 id=\"3\">3. \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629<\/h2>\n<p>\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629. \u0633\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0645\u0644\u0643 \u062a\u0627\u0631\u064a\u062e\u064b\u0627 \u0625\u0644\u0649 \u0641\u062a\u0631\u0629 \u062a\u0639\u0644\u0645. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0630\u064a\u0646 \u064a\u0637\u0644\u0642\u0648\u0646 \u062d\u0645\u0644\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0644\u0639\u0631\u0648\u0636 \u062c\u062f\u064a\u062f\u0629\u060c \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646 \u0623\u0648\u0644 7-14 \u064a\u0648\u0645\u064b\u0627 \u0633\u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0633\u062a\u0642\u0631 \u062d\u062a\u0649 \u064a\u062c\u0645\u0639 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629.<\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/08\/inline-23.png\" alt=\"\u0645\u062e\u0637\u0637 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0641\u064a Microsoft Ads\"\/><figcaption>\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0641\u064a Microsoft Ads \u0628\u0639\u062f \u0623\u0643\u062a\u0648\u0628\u0631 2026<\/figcaption><\/figure>\n<h2 id=\"aimaxgoogleads\">AI Max \u0648\u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 Google Ads: \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/h2>\n<p>\u062a\u0631\u0648\u062c \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0628\u0646\u0634\u0627\u0637 \u0644\u0640 AI Max \u0643\u0623\u062f\u0627\u0629 \u062a\u0628\u0633\u0637 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0625\u062d\u062f\u0649 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u0627\u0644\u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u0633\u0644\u0633 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 Google Ads. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u062d\u0645\u0644\u0629 \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a Google Ads\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u064a\u0631\u0627\u062f\u0647\u0627 \u0625\u0644\u0649 Microsoft Ads\u060c \u0648\u0633\u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0628\u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0629 \u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u0639 \u0646\u0642\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/p>\n<p>\u0645\u0639 \u062a\u0641\u0639\u064a\u0644 AI Max\u060c \u062a\u062d\u0635\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0631\u062f\u0629 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a \u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n<li>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0641\u064a \u0648\u0642\u062a \u0627\u0644\u0645\u0632\u0627\u062f.<\/li>\n<li>\u062a\u0648\u0633\u064a\u0639 URL (URL expansion) &#8211; \u062a\u0648\u062c\u064a\u0647 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0627\u0628\u0642 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0639 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u062b\u0627\u0628\u062a\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u0646 Google \u0625\u0644\u0649 Microsoft \u0628\u0633\u0631\u0639\u0629. \u0648\u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u062a\u0641\u0635\u064a\u0644 \u0645\u0647\u0645: \u0633\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0631\u062f\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0645\u0632\u0627\u064a\u062f\u0627\u062a\u0643 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0645\u0646 Google Ads. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a \u0641\u064a Google\u060c \u0641\u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647 \u0641\u064a Microsoft \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/p>\n<h2 id=\"conversionbasedbidding\">\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647<\/h2>\n<p>\u0645\u0639 \u0641\u0642\u062f\u0627\u0646 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a\u060c \u064a\u062d\u062a\u0627\u062c \u0645\u0633\u0624\u0648\u0644\u0648 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0625\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0641\u064a Microsoft Ads:<\/p>\n<ul>\n<li><strong>Maximize Conversions<\/strong> &#8211; \u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0642\u0635\u0649 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0636\u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629. \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0645\u0644\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0639\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/li>\n<li><strong>Target CPA<\/strong> &#8211; \u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0633\u0639\u0631 \u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u062a\u062d\u0648\u064a\u0644. \u064a\u062a\u0637\u0644\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0648\u062a\u062a\u0628\u0639\u064b\u0627 \u0645\u0636\u0628\u0648\u0637\u064b\u0627.<\/li>\n<li><strong>Target ROAS<\/strong> &#8211; \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a. \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0639\u0638\u0645 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u064a\u0628\u062f\u0648 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0643\u0627\u0644\u062a\u0627\u0644\u064a: \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 Maximize Conversions \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062b\u0645 \u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0625\u0644\u0649 Target CPA \u0639\u0646\u062f\u0645\u0627 \u064a\u062c\u0645\u0639 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0643\u0627\u0641\u064a\u0629 (\u0639\u0627\u062f\u0629 30-50 \u062a\u062d\u0648\u064a\u0644\u064b\u0627 \u062e\u0644\u0627\u0644 \u0622\u062e\u0631 30 \u064a\u0648\u0645\u064b\u0627).<\/p>\n<h2 id=\"-1\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0647\u064a\u0632 \u0627\u0644\u062d\u0645\u0644\u0627\u062a: \u062e\u0637\u0629 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0642\u0628\u0644 1 \u0623\u0643\u062a\u0648\u0628\u0631. \u0625\u0630\u0627 \u0627\u0646\u062a\u0638\u0631\u062a \u062d\u062a\u0649 \u0627\u0644\u0645\u0648\u0639\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u0633\u064a\u062a\u0645 \u0646\u0642\u0644 \u062d\u0645\u0644\u0627\u062a\u0643 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u062f\u0648\u0646 \u062a\u062f\u062e\u0644 \u0645\u0646\u0643\u060c \u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629.<\/p>\n<p>#<\/p>\n<h2 id=\"1uet\">\u0627\u0644\u062e\u0637\u0648\u0629 1. \u062a\u062f\u0642\u064a\u0642 \u0639\u0644\u0627\u0645\u0627\u062a UET \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/h2>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u0646 \u0639\u0644\u0627\u0645\u0629 UET \u0645\u062b\u0628\u062a\u0629 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0648\u062c\u0647 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0639\u0631\u0636 \u062a\u0627\u0628\u0639 \u0639\u0628\u0631 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647\u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u064a\u062a\u0645 \u0627\u0633\u062a\u064a\u0631\u0627\u062f\u0647\u0627 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u0625\u0644\u0649 Microsoft Ads \u0639\u0628\u0631 postback \u0623\u0648 \u062a\u0643\u0627\u0645\u0644 S2S.<\/p>\n<p>#<\/p>\n<h2 id=\"2-1\">\u0627\u0644\u062e\u0637\u0648\u0629 2. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/h2>\n<p>\u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629. \u062d\u0644\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u062e\u0644\u0627\u0644 \u0622\u062e\u0631 30-90 \u064a\u0648\u0645\u064b\u0627. \u0633\u062a\u0639\u0645\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0630\u0627\u062a \u062d\u062c\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631 (\u0623\u0642\u0644 \u0645\u0646 30 \u0641\u064a \u0627\u0644\u0634\u0647\u0631) \u0628\u0634\u0643\u0644 \u0633\u064a\u0621 \u0645\u0639 Target CPA &#8211; \u0641\u0647\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 Maximize Conversions.<\/p>\n<p>#<\/p>\n<h2 id=\"3conversionbasedbidding\">\u0627\u0644\u062e\u0637\u0648\u0629 3. \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0645\u0648\u0639\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/h2>\n<p>\u0644\u0627 \u062a\u0646\u062a\u0638\u0631 1 \u0623\u0643\u062a\u0648\u0628\u0631. \u0627\u0646\u0642\u0644 \u0628\u0639\u0636 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0625\u0644\u0649 Maximize Conversions \u0623\u0648 Target CPA \u0627\u0644\u0622\u0646 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a\u0643. \u0642\u0627\u0631\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0644\u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629.<\/p>\n<p>#<\/p>\n<h2 id=\"4\">\u0627\u0644\u062e\u0637\u0648\u0629 4. \u0625\u0639\u0627\u062f\u0629 \u062d\u0633\u0627\u0628 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/h2>\n<p>\u0628\u062f\u0648\u0646 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a\u060c \u062a\u062a\u063a\u064a\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629. \u0643\u0627\u0646 \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u0633\u0627\u0628\u0642\u064b\u0627 \u062d\u0633\u0627\u0628 \u0628\u062f\u0642\u0629 \u0623\u0646\u0647 \u0639\u0646\u062f CPC 0.20 \u062f\u0648\u0644\u0627\u0631 \u0648 CR 5%\u060c \u0641\u0625\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u0628\u0644\u063a 4.00 \u062f\u0648\u0644\u0627\u0631. \u0627\u0644\u0622\u0646 \u0633\u064a\u062a\u0642\u0644\u0628 CPC\u060c \u0648\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0647\u062f\u0641 CPA \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0633\u0639\u0631 \u0627\u0644\u0646\u0642\u0631\u0629. \u0623\u0639\u062f \u062d\u0633\u0627\u0628 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0639\u0631\u0636: \u0645\u0627 \u0647\u0648 \u0647\u062f\u0641 CPA \u0627\u0644\u0630\u064a \u064a\u0633\u0645\u062d \u0628\u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u062f\u0641\u0639\u0629 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629.<\/p>\n<p>#<\/p>\n<h2 id=\"5googleads\">\u0627\u0644\u062e\u0637\u0648\u0629 5. \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0645\u0646 Google Ads (\u0625\u0630\u0627 \u0644\u0645 \u062a\u0641\u0639\u0644 \u0628\u0639\u062f)<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 Microsoft Ads \u0643\u0645\u0635\u062f\u0631 \u0625\u0636\u0627\u0641\u064a \u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0628\u0639\u062f\u060c \u0641\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0628\u062f\u0621. \u064a\u062a\u064a\u062d \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 Google Ads \u0639\u0628\u0631 AI Max \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0633\u0631\u0639\u0629 \u0648\u0628\u0623\u0642\u0644 \u062c\u0647\u062f. \u0648\u0644\u0643\u0646 \u062a\u0630\u0643\u0631: \u064a\u062a\u0645 \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u0647\u064a\u0643\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0648\u0644\u064a\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629.<\/p>\n<h2 id=\"-2\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0645\u0632\u0627\u0644\u0642 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647<\/h2>\n<p>\u064a\u062d\u0645\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0625\u0644\u0632\u0627\u0645\u064a\u0629 \u0639\u062f\u0629 \u0645\u062e\u0627\u0637\u0631 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627.<\/p>\n<p>#<\/p>\n<h2 id=\"1-1\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 1: \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u0639\u0644\u0645<\/h2>\n<p>\u0641\u064a \u0623\u0648\u0644 7-14 \u064a\u0648\u0645\u064b\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629\u060c \u064a\u0645\u0631 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u0628\u0641\u062a\u0631\u0629 \u062a\u0639\u0644\u0645. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0648\u0642\u062a\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u063a\u064a\u0631 \u0645\u0633\u062a\u0642\u0631\u0629\u060c \u0648 CPC \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639. \u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u064a\u0648\u0645\u064a\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u062e\u0633\u0627\u0631\u062a\u0647 \u0641\u064a \u0623\u0633\u0648\u0623 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a.<\/p>\n<p>#<\/p>\n<h2 id=\"2-2\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 2: \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629<\/h2>\n<p>\u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0625\u0639\u062f\u0627\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d &#8211; \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u0623\u0648 \u062a\u062a\u0628\u0639 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629 &#8211; \u0641\u0633\u064a\u0642\u0648\u0645 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u0628\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0627\u0637\u0626\u0629. \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0633\u062a\u062c\u0644\u0628 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0627 \u062a\u062d\u0642\u0642 \u0623\u064a \u062f\u062e\u0644.<\/p>\n<p>#<\/p>\n<h2 id=\"3urlexpansion\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 3: \u062a\u0648\u0633\u064a\u0639 URL \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0648\u0638\u064a\u0641\u0629 URL expansion \u0641\u064a AI Max \u062a\u0648\u062c\u064a\u0647 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u062e\u0637\u0637 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0643\u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0639\u0631\u0648\u0636\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0645\u0634\u0643\u0644\u0629. \u0627\u0644\u062d\u0644: \u062a\u0642\u064a\u064a\u062f URL expansion \u0641\u064a \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a (exclusions) \u0644\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0644\u0627 \u062a\u062a\u0644\u0642\u0649 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631.<\/p>\n<p>#<\/p>\n<h2 id=\"isk4\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 4: \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h2>\n<p>\u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u062a\u0648\u0644\u062f \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0642\u0644\u064a\u0644\u0629 (\u0623\u0642\u0644 \u0645\u0646 30 \u0641\u064a \u0627\u0644\u0634\u0647\u0631)\u060c \u0641\u0644\u0646 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u0641\u0643\u0631 \u0641\u064a \u062f\u0645\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Maximize Conversions \u0628\u062f\u0644\u0627\u064b \u0645\u0646 Target CPA.<\/p>\n<h2 id=\"microsoftadsgoogleads\">Microsoft Ads \u0645\u0642\u0627\u0628\u0644 Google Ads: \u0623\u064a\u0646 \u062a\u0634\u062a\u0631\u064a \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0622\u0646<\/h2>\n<p>\u0645\u0639 \u0625\u0632\u0627\u0644\u0629 Max CPC\u060c \u062a\u0642\u062a\u0631\u0628 Microsoft Ads \u0645\u0646 Google Ads \u0641\u064a \u0645\u0646\u0637\u0642 \u0627\u0644\u0639\u0645\u0644. \u062a\u062a\u0637\u0644\u0628 \u0643\u0644\u062a\u0627 \u0627\u0644\u0645\u0646\u0635\u062a\u064a\u0646 \u0627\u0644\u0622\u0646 \u062a\u062a\u0628\u0639\u064b\u0627 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u0633\u062a\u062e\u062f\u0645\u0627\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629. \u0644\u0643\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0644\u0627 \u062a\u0632\u0627\u0644 \u0642\u0627\u0626\u0645\u0629.<\/p>\n<p>\u062a\u0642\u062f\u0645 Microsoft Ads \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 CPC \u0623\u0642\u0644 \u0648\u0645\u0646\u0627\u0641\u0633\u0629 \u0623\u0642\u0644 \u0641\u064a \u0627\u0644\u0645\u0632\u0627\u062f\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 Google Ads. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u062d\u062c\u0645 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0641\u064a \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0623\u0642\u0644. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646 Microsoft Ads \u062a\u0638\u0644 \u0642\u0646\u0627\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0634\u0631\u0627\u0621 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0644 \u0645\u062d\u0644 Google Ads \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062d\u062c\u0645.<\/p>\n<p>\u0645\u0639 \u0625\u062f\u062e\u0627\u0644 AI Max \u0648\u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 Google Ads\u060c \u0623\u0635\u0628\u062d \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0623\u0633\u0647\u0644. \u0648\u0644\u0643\u0646 \u0645\u0639 \u0641\u0642\u062f\u0627\u0646 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a\u060c \u064a\u0641\u0642\u062f \u0645\u0633\u0624\u0648\u0644\u0648 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0640 Microsoft Ads &#8211; \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u0641\u064a \u0633\u0639\u0631 \u0627\u0644\u0646\u0642\u0631\u0629. \u0627\u0644\u0622\u0646 \u062a\u0639\u0645\u0644 \u0643\u0644\u062a\u0627 \u0627\u0644\u0645\u0646\u0635\u062a\u064a\u0646 \u0648\u0641\u0642 \u0645\u0628\u062f\u0623 &#8220;\u0627\u0636\u0628\u0637 \u0648\u0627\u0646\u0633\u064e&#8221; \u0645\u0639 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629.<\/p>\n<h2 id=\"-3\">\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0648\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a: \u0623\u064a\u0646 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0624\u0644\u0645\u064b\u0627<\/h2>\n<p>\u0633\u064a\u064f\u0634\u0639\u0631 \u0628\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 (GEO) \u0648\u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0631\u0636.<\/p>\n<p>\u0641\u064a \u0645\u0646\u0627\u0637\u0642 tier-1 (\u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0643\u0646\u062f\u0627\u060c \u0623\u0633\u062a\u0631\u0627\u0644\u064a\u0627)\u060c \u064a\u0643\u0648\u0646 \u062d\u062c\u0645 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0627\u062f\u0629 \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0644\u062e\u0648\u0627\u0631\u0632\u0645. \u0647\u0646\u0627 \u0633\u064a\u0645\u0631 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0624\u0644\u0645 \u0646\u0633\u0628\u064a\u064b\u0627\u060c \u0644\u0643\u0646 \u0642\u062f \u064a\u0631\u062a\u0641\u0639 CPC \u0628\u0633\u0628\u0628 \u0627\u0644\u0623\u062a\u0645\u062a\u0629.<\/p>\n<p>\u0641\u064a \u0645\u0646\u0627\u0637\u0642 tier-2 \u0648 tier-3\u060c \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u062d\u062c\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0640 Target CPA. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0637\u0642\u060c \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Maximize Conversions \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0641\u062a\u0631\u0629 \u062a\u0639\u0644\u0645 \u0623\u0637\u0648\u0644.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 (\u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u0627\u0644\u062a\u0639\u0644\u064a\u0645)\u060c \u0633\u064a\u0639\u0645\u0644 Target CPA \u0648 Target ROAS \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 (\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644)\u060c \u0642\u062f \u062a\u0643\u0648\u0646 Maximize Conversions \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629.<\/p>\n<h2 id=\"-4\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u062f\u064a\u0644\u0629: \u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0639\u0645\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0633\u0648\u0623 \u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a\u060c \u0641\u0644\u062f\u0649 \u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0639\u062f\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u062f\u064a\u0644\u0629.<\/p>\n<p>#<\/p>\n<h2 id=\"1googleads\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 1: \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 Google Ads<\/h2>\n<p>\u0625\u0630\u0627 \u062a\u0648\u0642\u0641\u062a Microsoft Ads \u0639\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d \u0628\u0633\u0628\u0628 \u0627\u0644\u0623\u062a\u0645\u062a\u0629\u060c \u0623\u0639\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 Google Ads\u060c \u062d\u064a\u062b \u0644\u0627 \u062a\u0632\u0627\u0644 \u0628\u0639\u0636 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0644\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0645\u062d\u0641\u0648\u0638\u0629 (\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 Smart Bidding \u064a\u0635\u0628\u062d \u0647\u0648 \u0627\u0644\u0645\u0647\u064a\u0645\u0646 \u0647\u0646\u0627\u0643 \u0623\u064a\u0636\u064b\u0627).<\/p>\n<p>#<\/p>\n<h2 id=\"2programmatic\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 2: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0648\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 (programmatic)<\/h2>\n<p>\u0625\u0630\u0627 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0641\u064a Microsoft Ads \u0645\u0643\u0644\u0641\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629\u060c \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0639\u0628\u0631 DSP. \u062a\u0642\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u063a\u0627\u0644\u0628\u064b\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0628\u0624.<\/p>\n<p>#<\/p>\n<h2 id=\"3ctvvideoads\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 3: \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 CTV \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/h2>\n<p>\u062a\u062a\u0636\u0645\u0646 Microsoft Ads \u062a\u0643\u0627\u0645\u0644\u0627\u064b \u0645\u0639 CTV \u0648\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0641\u064a\u062f\u064a\u0648. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0645\u0639 \u0639\u0631\u0648\u0636 \u062a\u062d\u0648\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0639\u0628\u0631 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0628\u062f\u064a\u0644\u0627\u064b \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629.<\/p>\n<section class=\"kadkon-checklist\">\n<h2>\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629: \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0644\u0625\u0632\u0627\u0644\u0629 Max CPC \u0641\u064a Microsoft Ads<\/h2>\n<ul>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u062b\u0628\u064a\u062a \u0639\u0644\u0627\u0645\u0627\u062a UET \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u062a\u0623\u0643\u064a\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/li>\n<li>\u0625\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0639\u0628\u0631 postback \u0623\u0648 S2S<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629: \u0623\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u062f\u064a\u0647\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 30 \u062a\u062d\u0648\u064a\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0634\u0647\u0631<\/li>\n<li>\u0646\u0642\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0625\u0644\u0649 Maximize Conversions \u0642\u0628\u0644 1 \u0623\u0643\u062a\u0648\u0628\u0631<\/li>\n<li>\u0625\u0639\u0627\u062f\u0629 \u062d\u0633\u0627\u0628 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0639\u0631\u0648\u0636: \u062d\u0633\u0627\u0628 \u0647\u062f\u0641 CPA \u0627\u0644\u0645\u0633\u0645\u0648\u062d \u0628\u0647<\/li>\n<li>\u062a\u0642\u064a\u064a\u062f URL expansion \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u0645\u062d\u062f\u062f\u0629<\/li>\n<li>\u062a\u0639\u064a\u064a\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u064a\u0648\u0645\u064a\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0622\u0645\u0646 \u0644\u0641\u062a\u0631\u0629 \u062a\u0639\u0644\u0645 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645<\/li>\n<\/ul>\n<\/section>\n<section class=\"kadkon-faq\">\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<details>\n<summary>\u0645\u0627\u0630\u0627 \u0633\u064a\u062d\u062f\u062b \u0644\u062d\u0645\u0644\u0627\u062a\u064a \u0641\u064a Microsoft Ads \u0628\u0639\u062f 1 \u0623\u0643\u062a\u0648\u0628\u0631 2026\u061f<\/summary>\n<p>\u0633\u064a\u062a\u0645 \u0646\u0642\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 Max CPC \u0627\u0644\u064a\u062f\u0648\u064a \u0642\u0633\u0631\u064b\u0627 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0643 \u062a\u062a\u0628\u0639 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0636\u0628\u0648\u0637 \u0639\u0628\u0631 \u0639\u0644\u0627\u0645\u0627\u062a UET\u060c \u0641\u0633\u062a\u0639\u0645\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0641\u0639\u0627\u0644 \u0644\u0623\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645 \u0644\u0646 \u064a\u062c\u062f \u0645\u0627 \u064a\u062d\u0633\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633\u0647 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a.<\/p>\n<\/details>\n<details>\n<summary>\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0628\u0639\u062f 1 \u0623\u0643\u062a\u0648\u0628\u0631\u061f<\/summary>\n<p>\u0644\u0627\u060c \u062a\u0632\u064a\u0644 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0639\u064a\u064a\u0646 Max CPC \u064a\u062f\u0648\u064a\u064b\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0633\u062a\u0633\u062a\u062e\u062f\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u0647\u064a \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0640 CPA \u0623\u0648 ROAS.<\/p>\n<\/details>\n<details>\n<summary>\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u061f<\/summary>\n<p>\u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0645\u0644\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629\u060c \u062a\u0643\u0648\u0646 Maximize Conversions \u0647\u064a \u0627\u0644\u0623\u0646\u0633\u0628. \u0639\u0646\u062f\u0645\u0627 \u062a\u062c\u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 30-50 \u062a\u062d\u0648\u064a\u0644\u0627\u064b \u062e\u0644\u0627\u0644 30 \u064a\u0648\u0645\u064b\u0627\u060c \u0642\u0645 \u0628\u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0625\u0644\u0649 Target CPA \u0628\u0645\u0624\u0634\u0631 \u0645\u0633\u062a\u0647\u062f\u0641 \u064a\u0633\u0645\u062d \u0628\u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u062f\u0641\u0639\u0629 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629.<\/p>\n<\/details>\n<details>\n<summary>\u0643\u064a\u0641 \u0623\u0642\u0648\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0625\u0644\u0649 Microsoft Ads\u061f<\/summary>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0627\u0645\u0627\u062a UET \u0645\u0639 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0623\u0648 \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f S2S postback \u0644\u0625\u0631\u0633\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u0625\u0644\u0649 Microsoft Ads. \u0628\u062f\u0648\u0646 \u0647\u0630\u0627\u060c \u0644\u0646 \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a.<\/p>\n<\/details>\n<details>\n<summary>\u0647\u0644 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Microsoft Ads \u0628\u0639\u062f \u0625\u0632\u0627\u0644\u0629 Max CPC\u061f<\/summary>\n<p>\u0646\u0639\u0645\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u062a\u062a\u0628\u0639 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0636\u0628\u0648\u0637 \u0648\u062d\u062c\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064d. \u0644\u0627 \u062a\u0632\u0627\u0644 Microsoft Ads \u062a\u0642\u062f\u0645 CPC \u0623\u0642\u0644 \u0648\u0645\u0646\u0627\u0641\u0633\u0629 \u0623\u0642\u0644 \u0645\u0646 Google Ads. \u0648\u0644\u0643\u0646 \u0628\u062f\u0648\u0646 \u062a\u062d\u0643\u0645 \u064a\u062f\u0648\u064a \u0641\u064a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u062a\u063a\u064a\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/p>\n<\/details>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0639\u062a\u0628\u0627\u0631\u064b\u0627 \u0645\u0646 1 \u0623\u0643\u062a\u0648\u0628\u0631 2026\u060c \u062a\u0632\u064a\u0644 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062e\u064a\u0627\u0631 Max CPC. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u0627 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0641\u0639\u0644\u0647 \u0644\u0644\u062a\u0643\u064a\u0641.<\/p>\n","protected":false},"author":1,"featured_media":602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-ar"],"wpml_language":"ar","wpml_translation_of":{"en":607,"es":608,"ru":604,"uk":606,"zh-hans":610},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0627\u0639\u062a\u0628\u0627\u0631\u064b\u0627 \u0645\u0646 1 \u0623\u0643\u062a\u0648\u0628\u0631 2026\u060c \u062a\u0632\u064a\u0644 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062e\u064a\u0627\u0631 Max CPC. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 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