{"id":401,"date":"2026-07-16T22:52:37","date_gmt":"2026-07-16T19:52:37","guid":{"rendered":"https:\/\/kadkon.net\/blog\/apple-maps-ads-vs-google-local-ads\/"},"modified":"2026-07-16T22:52:37","modified_gmt":"2026-07-16T19:52:37","slug":"apple-maps-ads-vs-google-local-ads","status":"publish","type":"post","link":"https:\/\/kadkon.net\/zh-hans\/blog\/apple-maps-ads-vs-google-local-ads\/","title":{"rendered":"Apple Maps\u5e7f\u544a\uff1a\u65b0\u5e73\u53f0\u5982\u4f55\u6253\u7834Google Local Ads\u5784\u65ad\u2014\u2014\u5957\u5229\u8005\u662f\u5426\u8be5\u8f6c\u79fb\u9884\u7b97\uff1f"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<h2 id=\"applemaps\">\u4ec0\u4e48\u662fApple Maps\u5e7f\u544a\u53ca\u5176\u5bf9\u5a92\u4f53\u91c7\u4e70\u7684\u91cd\u8981\u6027<\/h2>\n<p>Apple Maps\u6b63\u9010\u6e10\u4ece\u4e00\u4e2a\u5bfc\u822a\u670d\u52a1\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u5b8c\u6574\u7684\u5e7f\u544a\u5e73\u53f0\u3002\u7ecf\u8fc7\u51e0\u5e74\u7684\u6d4b\u8bd5\uff0cApple\u5f00\u59cb\u5411\u7b2c\u4e09\u65b9\u5e7f\u544a\u4e3b\u5f00\u653eMaps\u4e2d\u7684\u5e7f\u544a\u4f4d\u2014\u2014\u8fd9\u76f4\u63a5\u6539\u53d8\u4e86\u672c\u5730\u5a92\u4f53\u91c7\u4e70\u7684\u683c\u5c40\uff0c\u5728\u8fd9\u4e2a\u9886\u57df\uff0cGoogle Local Ads\uff08\u524d\u8eab\u4e3aGoogle Local Service Ads\u548cLocal Inventory Ads\uff09\u4e00\u76f4\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u6ca1\u6709\u5f3a\u6709\u529b\u7684\u66ff\u4ee3\u8005\u3002<\/p>\n<p>\u5bf9\u4e8e\u6d41\u91cf\u5957\u5229\u8005\u548c\u5a92\u4f53\u91c7\u4e70\u4eba\u5458\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u51fa\u73b0\u4e86\u4e00\u4e2a\u62e5\u6709\u622a\u7136\u4e0d\u540c\u7684\u6570\u636e\u7ed3\u6784\u3001\u5ba1\u6838\u653f\u7b56\u548c\u53d7\u4f17\u7fa4\u4f53\u7684\u65b0\u6e20\u9053\u3002Apple Maps\u4f7f\u7528\u5176\u4e13\u6709\u7684\u5730\u56fe\u6570\u636e\u5e93\u3001\u6765\u81eaiPhone\u8bbe\u5907\u7684\u4f4d\u7f6e\u6570\u636e\u4ee5\u53ca\u4e0eSiri\u7684\u96c6\u6210\u2014\u2014\u8fd9\u63d0\u4f9b\u4e86Google\u6240\u6ca1\u6709\u7684\u72ec\u7279\u5b9a\u5411\u529f\u80fd\u3002<\/p>\n<p>\u4f46\u5728\u8f6c\u79fb\u9884\u7b97\u4e4b\u524d\uff0c\u6709\u5fc5\u8981\u4e86\u89e3\u4e24\u4e2a\u5e73\u53f0\u4e4b\u95f4\u7684\u5173\u952e\u5dee\u5f02\u2014\u2014\u4ece\u5e7f\u544a\u683c\u5f0f\u5230\u5408\u89c4\u6027\u3002<\/p>\n<h2 id=\"applemapsadsgooglelocalads\">Apple Maps Ads\u4e0eGoogle Local Ads\u7684\u5173\u952e\u5dee\u5f02<\/h2>\n<p>Apple\u548cGoogle\u4ece\u4e0d\u540c\u7684\u89d2\u5ea6\u5207\u5165\u672c\u5730\u5e7f\u544a\u3002Google\u5728Search\u548cMaps\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u5176\u7cfb\u7edf\uff0c\u5e7f\u544a\u5728\u5173\u952e\u8bcd\u62cd\u5356\u4e2d\u7ade\u4e89\u3002\u76f8\u53cd\uff0cApple Maps\u5728\u5bfc\u822a\u573a\u666f\u4e2d\u57fa\u4e8e\u4f4d\u7f6e\u4e0a\u4e0b\u6587\u548c\u7528\u6237\u610f\u56fe\u8fdb\u884c\u8fd0\u4f5c\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5f71\u54cd\u91c7\u4e70\u7b56\u7565\u7684\u4e3b\u8981\u533a\u522b\uff1a<\/p>\n<ul>\n<li><strong>\u7ade\u4ef7\u6a21\u578b\u3002<\/strong> Google\u4f7f\u7528\u57fa\u4e8e\u5173\u952e\u8bcd\u7684CPC\u7ade\u4ef7\u3002Apple Maps\u66f4\u503e\u5411\u4e8eCPM\/CPA\u6a21\u578b\uff0c\u4f18\u5148\u8003\u8651\u7c7b\u522b\u548c\u4f4d\u7f6e\u7684\u76f8\u5173\u6027\u3002<\/li>\n<li><strong>\u5b9a\u5411\u3002<\/strong> Google\u4f9d\u8d56\u641c\u7d22\u67e5\u8be2\u548c\u4f4d\u7f6e\u5386\u53f2\u8bb0\u5f55\u3002Apple Maps\u4f7f\u7528\u8bbe\u5907\u7aef\u6570\u636e\u3001Siri\u67e5\u8be2\u548c\u8def\u7ebf\u4e0a\u4e0b\u6587\u3002<\/li>\n<li><strong>\u683c\u5f0f\u3002<\/strong> Google\u5c55\u793a\u5e26\u6709\u56fe\u6807\u548c\u8bc4\u8bba\u7684\u6587\u672c\u5e7f\u544a\u3001Local Service Ads\u3002Apple Maps\u5c06\u5e7f\u544a\u56fe\u9489\u76f4\u63a5\u96c6\u6210\u5230\u5730\u56fe\u4e2d\uff0c\u63d0\u4f9b\u66f4\u539f\u751f\u7684\u5916\u89c2\u3002<\/li>\n<li><strong>\u5ba1\u6838\u3002<\/strong> \u5728\u5185\u5bb9\u548c\u9690\u79c1\u95ee\u9898\u4e0a\uff0cApple\u5386\u6765\u6bd4Google\u66f4\u4e25\u683c\u3002\u8fd9\u7ed9\u5957\u5229\u7ec4\u5408\u5e26\u6765\u4e86\u989d\u5916\u7684\u98ce\u9669\u3002<\/li>\n<li><strong>\u6570\u636e\u548c\u5f52\u56e0\u3002<\/strong> Google\u901a\u8fc7Google Ads\u548cGA4\u63d0\u4f9b\u8be6\u7ec6\u7684\u5f52\u56e0\u3002Apple Maps\u76ee\u524d\u5728\u66f4\u5c01\u95ed\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\u8fd0\u4f5c\uff0c\u5206\u6790\u529f\u80fd\u6709\u9650\u3002<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/07\/inline-11.png\" alt=\"\u4fe1\u606f\u56fe\uff1aApple Maps Ads\u5b9a\u5411\u7684\u4e09\u4e2a\u5c42\u6b21\u2014\u2014\u5730\u7406\u4e0a\u4e0b\u6587\u3001Siri\u67e5\u8be2\u548c\u8bbe\u5907\u7aef\u6570\u636e\"\/><figcaption>Apple Maps Ads\u7684\u5b9a\u5411\u5efa\u7acb\u5728Google Ads\u4e2d\u65e0\u6cd5\u83b7\u53d6\u7684\u4e09\u4e2a\u6570\u636e\u5c42\u4e4b\u4e0a\u2014\u2014\u4f46\u8fd9\u9650\u5236\u4e86\u7b2c\u4e09\u65b9\u53d7\u4f17\u7684\u4f7f\u7528\u3002<\/figcaption><\/figure>\n<h2 id=\"applemapsads\">Apple Maps Ads\u7684\u5b9a\u5411\u673a\u5236\u662f\u600e\u6837\u7684<\/h2>\n<p>Apple Maps\u4f7f\u7528\u4e09\u4e2a\u4e3b\u8981\u6570\u636e\u5c42\u8fdb\u884c\u5b9a\u5411\uff1a<\/p>\n<ol>\n<li>\n<p><strong>\u5730\u7406\u4e0a\u4e0b\u6587\u3002<\/strong> \u7528\u6237\u5728\u7279\u5b9a\u4f4d\u7f6e\u641c\u7d22\u5546\u5bb6\u6216\u670d\u52a1\u3002Apple\u6839\u636e\u7c7b\u522b\u76f8\u5173\u6027\u548c\u8ddd\u79bb\u5728\u5730\u56fe\u4e0a\u5c55\u793a\u5e7f\u544a\u56fe\u9489\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Siri\u67e5\u8be2\u3002<\/strong> \u8bf8\u5982\u201c\u627e\u6700\u8fd1\u7684\u52a0\u6cb9\u7ad9\u201d\u6216\u201c\u54ea\u91cc\u4fee\u624b\u673a\u201d\u4e4b\u7c7b\u7684\u8bed\u97f3\u67e5\u8be2\u5f62\u6210\u4e86\u610f\u56fe\u4fe1\u53f7\uff0cApple\u53ef\u5c06\u5176\u7528\u4e8e\u5c55\u793a\u5e7f\u544a\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8bbe\u5907\u7aef\u6570\u636e\u3002<\/strong> Apple\u62bc\u6ce8\u4e8e\u76f4\u63a5\u5728\u8bbe\u5907\u4e0a\u5904\u7406\u6570\u636e\uff0c\u8fd9\u7b26\u5408\u5176\u9690\u79c1\u653f\u7b56\u3002\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u4e0d\u4f1a\u83b7\u5f97\u7528\u6237\u7684\u539f\u59cb\u6570\u636e\u2014\u2014\u53ea\u6709\u6c47\u603b\u7ed3\u679c\u3002<\/p>\n<\/li>\n<\/ol>\n<p>\u8fd9\u5bf9\u5a92\u4f53\u91c7\u4e70\u4eba\u5458\u6765\u8bf4\u81f3\u5173\u91cd\u8981\uff1a\u4f60\u4e0d\u80fd\u50cf\u5728Google Ads\u4e2d\u90a3\u6837\u4f7f\u7528\u7b2c\u4e09\u65b9\u53d7\u4f17\u6587\u4ef6\u6216\u50cf\u7d20\u3002\u5b9a\u5411\u5efa\u7acb\u5728Apple\u7684\u6570\u636e\u4e4b\u4e0a\uff0c\u800c\u4e0d\u662f\u4f60\u81ea\u5df1\u7684\u7ec6\u5206\u53d7\u4f17\u7fa4\u4e4b\u4e0a\u3002<\/p>\n<h2 id=\"\">\u5b9a\u4ef7\u4e0e\u5e7f\u544a\u6d3b\u52a8\u7ecf\u6d4e\u5b66<\/h2>\n<p>Apple Maps Ads\u5c1a\u672a\u516c\u5f00\u8d39\u7387\uff0c\u4f46\u4ece\u4ee3\u7406\u5546\u7684\u521d\u6b65\u6570\u636e\u4e2d\u53ef\u4ee5\u770b\u51fa\u51e0\u4e2a\u89c4\u5f8b\uff1a<\/p>\n<ul>\n<li><strong>\u5bf9\u4e8e\u7ade\u4e89\u8f83\u4f4e\u7684\u7c7b\u522b\uff08\u672c\u5730\u670d\u52a1\u3001\u5229\u57fa\u96f6\u552e\uff09\uff0cCPM\u4f4e\u4e8eGoogle Local Ads<\/strong>\u3002<\/li>\n<li><strong>\u5728\u8f6c\u5316\u7387\u8f83\u9ad8\u7684\u7c7b\u522b\u4e2d\uff0cCPA\u53ef\u80fd\u66f4\u9ad8<\/strong>\uff0c\u56e0\u4e3a\u5f52\u56e0\u66f4\u590d\u6742\u2014\u2014\u7528\u6237\u53ef\u80fd\u5728Maps\u4e2d\u627e\u5230\u5546\u5bb6\uff0c\u4f46\u672a\u70b9\u51fb\u5c31\u76f4\u63a5\u5230\u5e97\u4e86\u3002<\/li>\n<li><strong>Apple Maps Ads\u7684\u6700\u4f4e\u9884\u7b97<\/strong>\u9ad8\u4e8eGoogle Ads\u7684\u51c6\u5165\u95e8\u69db\uff0c\u8fd9\u6392\u9664\u4e86\u9884\u7b97\u4f4e\u4e8e500\u7f8e\u5143\u7684\u5c0f\u578b\u5957\u5229\u8005\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u6d41\u91cf\u5957\u5229\uff0c\u8fd9\u610f\u5473\u7740\uff1aApple Maps Ads\u9002\u5408\u5177\u6709\u9ad8\u5ba2\u5355\u4ef7\u548c\u957f\u8f6c\u5316\u5468\u671f\u7684\u7ec4\u5408\uff08\u623f\u5730\u4ea7\u3001\u6c7d\u8f66\u3001\u6cd5\u5f8b\u670d\u52a1\uff09\uff0c\u4f46\u4e0d\u9002\u5408\u5feb\u901f\u8f6c\u5316\u7684\u51b2\u52a8\u578b\u4f18\u60e0\u3002<\/p>\n<h2 id=\"applegoogle\">\u5ba1\u6838\u653f\u7b56\uff1aApple\u6bd4Google\u4e25\u683c\u5728\u54ea\u91cc<\/h2>\n<p>Apple\u4f20\u7edf\u4e0a\u5bf9\u5e7f\u544a\u5185\u5bb9\u5b9e\u65bd\u66f4\u4e25\u683c\u7684\u89c4\u5b9a\u3002\u5728Apple Maps Ads\u7684\u80cc\u666f\u4e0b\uff0c\u8fd9\u4f53\u73b0\u5728\u51e0\u4e2a\u5173\u952e\u9650\u5236\u4e0a\uff1a<\/p>\n<h3 id=\"-1\">\u4f18\u60e0\u5185\u5bb9<\/h3>\n<p>Apple\u7981\u6b62\u67d0\u4e9b\u7c7b\u522b\u7684\u5e7f\u544a\uff0c\u800cGoogle\u5141\u8bb8\u8fd9\u4e9b\u7c7b\u522b\u4f46\u6709\u9650\u5236\uff1a\u4f8b\u5982\uff0c\u67d0\u4e9b\u91d1\u878d\u4f18\u60e0\u3001\u535a\u5f69\u670d\u52a1\uff08\u5373\u4f7f\u5728\u5408\u6cd5\u7684GEO\u4e5f\u662f\u5982\u6b64\uff09\u4ee5\u53ca\u6fc0\u8fdb\u7684\u5065\u5eb7\u4fdd\u5065\u54c1\u3002\u5982\u679c\u4f60\u901a\u8fc7Google Local Ads\u6295\u653e\u4fdd\u5065\u54c1\u6216\u91d1\u878d\u79d1\u6280\uff0c\u4f60\u7684\u7ec4\u5408\u5728Apple Maps\u4e2d\u53ef\u80fd\u65e0\u6cd5\u901a\u8fc7\u5ba1\u6838\u3002<\/p>\n<h3 id=\"-2\">\u6570\u636e\u6536\u96c6<\/h3>\n<p>Apple\u8981\u6c42\u5e7f\u544a\u4e3b\u660e\u786e\u8bf4\u660e\u4ed6\u4eec\u6536\u96c6\u4e86\u54ea\u4e9b\u6570\u636e\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u3002\u8fd9\u7ed9\u4f7f\u7528\u9690\u85cf\u50cf\u7d20\u6216\u6fc0\u8fdb\u6f5c\u5728\u5ba2\u6237\u6536\u96c6\u8868\u7684\u5957\u5229\u7740\u9646\u9875\u5e26\u6765\u4e86\u95ee\u9898\u3002\u5982\u679c\u7740\u9646\u9875\u4e0d\u7b26\u5408\u5176\u9690\u79c1\u653f\u7b56\uff0cApple\u53ef\u80fd\u4f1a\u62d2\u7edd\u8be5\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n<h3 id=\"-3\">\u5730\u7406\u51c6\u786e\u6027<\/h3>\n<p>Apple Maps Ads\u8981\u6c42\u5e7f\u544a\u4e2d\u7684\u5546\u5bb6\u5730\u5740\u4e0e\u5b9e\u9645\u4f4d\u7f6e\u76f8\u7b26\u3002\u8fd9\u963b\u6b62\u4e86\u5957\u5229\u4e2d\u5e38\u89c1\u7684\u505a\u6cd5\u2014\u2014\u4f7f\u7528\u865a\u62df\u5730\u5740\u548c\u865a\u5047\u4f4d\u7f6e\u6765\u6269\u5927\u8986\u76d6\u8303\u56f4\u3002<\/p>\n<h2 id=\"-4\">\u5957\u5229\u8005\u7684\u5b9e\u9645\u573a\u666f<\/h2>\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u4e09\u4e2a\u5178\u578b\u573a\u666f\uff0c\u5728\u8fd9\u4e9b\u573a\u666f\u4e2d\uff0cApple Maps Ads\u53ef\u80fd\u5bf9\u5957\u5229\u8005\u6709\u76ca\u6216\u6709\u5bb3\u3002<\/p>\n<h3 id=\"1\">\u573a\u666f1\uff1a\u6cd5\u5f8b\u670d\u52a1\u7684\u672c\u5730\u7ebf\u7d22\u751f\u6210<\/h3>\n<p>\u4f18\u60e0\uff1a\u7f8e\u56fd\u7684\u6cd5\u5f8b\u670d\u52a1\uff08\u4eba\u8eab\u4f24\u5bb3\u3001\u7834\u4ea7\uff09\u3002Google Local Ads\u7684CPL\u4e3a35-60\u7f8e\u5143\u3002Apple Maps Ads\u53ef\u80fd\u4f1a\u63d0\u4f9b\u66f4\u4fbf\u5b9c\u7684\u7ebf\u7d22\uff0820-40\u7f8e\u5143\uff09\uff0c\u56e0\u4e3a\u7ade\u4e89\u8f83\u5c0f\u3002\u4f46\u7ebf\u4e0b\u8f6c\u5316\u5f52\u56e0\u66f4\u590d\u6742\u2014\u2014\u4f60\u9700\u8981\u547c\u53eb\u8ddf\u8e2a\u548cCRM\u96c6\u6210\uff0c\u624d\u80fd\u5411\u5e7f\u544a\u4e3b\u8bc1\u660e\u7ebf\u7d22\u8d28\u91cf\u3002<\/p>\n<h3 id=\"2\">\u573a\u666f2\uff1a\u5e26\u6709\u672c\u5730\u5b9a\u5411\u7684\u4fdd\u5065\u54c1\u4f18\u60e0<\/h3>\n<p>\u4f18\u60e0\uff1a\u5e26\u6709\u7740\u9646\u9875\u548c\u914d\u9001\u7684\u51cf\u80a5\u8865\u5145\u5242\u3002Google Local Ads\u6709\u9650\u5236\u5730\u5141\u8bb8\u6b64\u7c7b\u7ec4\u5408\u3002\u7531\u4e8e\u5065\u5eb7\u58f0\u660e\u653f\u7b56\uff0cApple Maps Ads\u6781\u6709\u53ef\u80fd\u5c01\u7981\u8be5\u5e7f\u544a\u6d3b\u52a8\u3002\u8d26\u53f7\u88ab\u5c01\u7684\u98ce\u9669\u5f88\u9ad8\u3002<\/p>\n<h3 id=\"3ecommerce\">\u573a\u666f3\uff1a\u672c\u5730\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1<\/h3>\n<p>\u4f18\u60e0\uff1a\u6709\u5e93\u5b58\u7684\u672c\u5730\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u3002Google Local Inventory Ads\u76f4\u63a5\u5728Maps\u548cSearch\u4e2d\u5c55\u793a\u5546\u54c1\u3002Apple Maps Ads\u76ee\u524d\u8fd8\u6ca1\u6709Local Inventory\u7684\u7b49\u6548\u4ea7\u54c1\u2014\u2014\u8fd9\u9650\u5236\u4e86\u5176\u5728\u7535\u5b50\u5546\u52a1\u5957\u5229\u4e2d\u7684\u9002\u7528\u6027\u3002<\/p>\n<h2 id=\"-5\">\u5957\u5229\u7ec4\u5408\u7684\u98ce\u9669\u4e0e\u9650\u5236<\/h2>\n<p>\u5728\u542f\u52a8Apple Maps Ads\u5e7f\u544a\u6d3b\u52a8\u4e4b\u524d\u9700\u8981\u8003\u8651\u7684\u4e3b\u8981\u98ce\u9669\uff1a<\/p>\n<ul>\n<li><strong>\u6ca1\u6709\u7528\u4e8e\u6279\u91cf\u7ba1\u7406\u7684API\u3002<\/strong> \u4e0eGoogle Ads API\u4e0d\u540c\uff0cApple\u76ee\u524d\u4e0d\u63d0\u4f9b\u5bf9\u5e7f\u544a\u6d3b\u52a8\u7684\u5b8c\u5168\u7f16\u7a0b\u8bbf\u95ee\u3002\u8fd9\u963b\u788d\u4e86\u7ba1\u7406\u6570\u767e\u4e2a\u8d26\u53f7\u7684\u5957\u5229\u56e2\u961f\u8fdb\u884c\u81ea\u52a8\u5316\u3002<\/li>\n<li><strong>\u5f52\u56e0\u53d7\u9650\u3002<\/strong> \u5982\u679c\u6ca1\u6709\u4e0eGA4\u6216\u7b2c\u4e09\u65b9\u8ddf\u8e2a\u5668\u7684\u96c6\u6210\uff0c\u4f60\u5c06\u65e0\u6cd5\u5c06Apple Maps\u4e2d\u7684\u70b9\u51fb\u4e0e\u7740\u9646\u9875\u4e0a\u7684\u8f6c\u5316\u8054\u7cfb\u8d77\u6765\u3002\u5bf9\u4e8e\u5229\u6da6\u6309\u5206\u8ba1\u7b97\u7684\u5957\u5229\u6765\u8bf4\uff0c\u8fd9\u662f\u81f4\u547d\u7684\u3002<\/li>\n<li><strong>\u8d26\u53f7\u88ab\u5c01\u7684\u98ce\u9669\u3002<\/strong> \u5bf9\u4e8e\u8fdd\u53cd\u653f\u7b56\uff0cApple\u6bd4Google\u66f4\u5feb\u3001\u66f4\u4e25\u5389\u5730\u5c01\u7981\u3002\u6062\u590d\u8d26\u53f7\u66f4\u56f0\u96be\u2014\u2014\u6ca1\u6709\u50cfGoogle Ads\u90a3\u6837\u5b8c\u5584\u7684\u7533\u8bc9\u6d41\u7a0b\u3002<\/li>\n<li><strong>GEO\u8986\u76d6\u6709\u9650\u3002<\/strong> Apple Maps Ads\u5e76\u975e\u5728\u6240\u6709\u56fd\u5bb6\/\u5730\u533a\u90fd\u53ef\u7528\u3002\u5bf9\u4e8e\u5728Tier-2\u548cTier-3 GEO\u5de5\u4f5c\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8be5\u5e73\u53f0\u76ee\u524d\u6beb\u65e0\u7528\u5904\u3002<\/li>\n<\/ul>\n<h2 id=\"-6\">\u5982\u4f55\u51c6\u5907\u4e0a\u7ebf\uff1a\u5a92\u4f53\u91c7\u4e70\u7b56\u7565<\/h2>\n<p>\u5982\u679c\u4f60\u51b3\u5b9a\u6d4b\u8bd5Apple Maps Ads\uff0c\u4ee5\u4e0b\u662f\u5206\u6b65\u7b56\u7565\uff1a<\/p>\n<ol>\n<li>\n<p><strong>\u5ba1\u6838\u4f18\u60e0\u3002<\/strong> \u68c0\u67e5\u4f18\u60e0\u662f\u5426\u7b26\u5408Apple\u7684\u653f\u7b56\u3002\u5982\u679c\u5b83\u5728Google Ads\u4e2d\u5df2\u7ecf\u5f15\u8d77\u95ee\u9898\uff0c\u90a3\u4e48\u5728Apple Maps\u4e2d\u51e0\u4e4e\u80af\u5b9a\u65e0\u6cd5\u901a\u8fc7\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u51c6\u5907\u7740\u9646\u9875\u3002<\/strong> \u786e\u4fdd\u7740\u9646\u9875\u7b26\u5408Apple\u7684\u9690\u79c1\u653f\u7b56\uff1a\u6ca1\u6709\u9690\u85cf\u8868\u5355\uff0c\u6ca1\u6709\u6fc0\u8fdb\u7684\u6570\u636e\u6536\u96c6\uff0c\u6709\u900f\u660e\u7684Cookie\u653f\u7b56\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8bbe\u7f6e\u5f52\u56e0\u3002<\/strong> \u4e3aApple Maps\u4e2d\u7684\u6bcf\u4e2a\u5e7f\u544a\u4f7f\u7528\u547c\u53eb\u8ddf\u8e2a\u548c\u552f\u4e00\u7684UTM\u53c2\u6570\uff0c\u4ee5\u4fbf\u81f3\u5c11\u90e8\u5206\u8ddf\u8e2a\u8f6c\u5316\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6d4b\u8bd5\u9884\u7b97\u3002<\/strong> \u4ece\u6bcf\u4e2a\u7c7b\u522b\u548c\u6bcf\u4e2a\u4f4d\u7f6e1000-2000\u7f8e\u5143\u5f00\u59cb\u3002\u4e0d\u8981\u540c\u65f6\u5206\u6563\u5728\u591a\u4e2aGEO\u4e0a\u2014\u2014Apple Maps Ads\u9700\u8981\u9488\u5bf9\u4f4d\u7f6e\u8fdb\u884c\u9ad8\u8d28\u91cf\u7684\u4f18\u5316\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u4e0eGoogle\u6bd4\u8f83\u3002<\/strong> \u5728Google Local Ads\u4e2d\u4f7f\u7528\u76f8\u540c\u7684\u4f18\u60e0\u548c\u76f8\u540c\u7684\u4f4d\u7f6e\u542f\u52a8\u5e76\u884c\u5e7f\u544a\u6d3b\u52a8\u30022\u5468\u540e\u6bd4\u8f83CPL\u3001\u7ebf\u7d22\u8d28\u91cf\u548cROAS\u3002<\/p>\n<\/li>\n<\/ol>\n<section class=\"kadkon-checklist\">\n<h2>\u68c0\u67e5\u6e05\u5355\uff1a\u662f\u5426\u5e94\u8be5\u5c06\u9884\u7b97\u8f6c\u79fb\u5230Apple Maps Ads<\/h2>\n<ul>\n<li>\u4f18\u60e0\u7b26\u5408Apple\u653f\u7b56\uff08\u65e0\u4fdd\u5065\u54c1\u3001\u53d7\u9650\u91d1\u878d\u79d1\u6280\u3001\u535a\u5f69\u670d\u52a1\uff09<\/li>\n<li>\u4f60\u6709\u547c\u53eb\u8ddf\u8e2a\u548c\u7ebf\u4e0b\u8f6c\u5316\u5f52\u56e0\u7cfb\u7edf<\/li>\n<li>\u6bcf\u4e2a\u7c7b\u522b\u7684\u6700\u4f4e\u6d4b\u8bd5\u9884\u7b97\u4e3a1000\u7f8e\u5143\u8d77<\/li>\n<li>\u7740\u9646\u9875\u7b26\u5408Apple\u9690\u79c1\u653f\u7b56<\/li>\n<li>\u4f18\u60e0\u7ed1\u5b9a\u5230\u5b9e\u9645\u4f4d\u7f6e\uff08\u975e\u865a\u62df\u5730\u5740\uff09<\/li>\n<li>\u6709Google Local Ads\u7684\u5e76\u884c\u5e7f\u544a\u6d3b\u52a8\u8fdb\u884c\u6bd4\u8f83<\/li>\n<\/ul>\n<\/section>\n<h2 id=\"-7\">\u672c\u5730\u5a92\u4f53\u91c7\u4e70\u7684\u672a\u6765<\/h2>\n<p>Apple Maps Ads\u4e0d\u662f\u201cGoogle Local Ads\u6740\u624b\u201d\uff0c\u800c\u662f\u5728\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u6709\u610f\u4e49\u7684\u8865\u5145\u6e20\u9053\u3002\u5bf9\u4e8e\u5728Tier-1 GEO\u4ece\u4e8b\u672c\u5730\u7ebf\u7d22\u751f\u6210\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u662f\u5b9e\u73b0\u6d41\u91cf\u6765\u6e90\u591a\u5143\u5316\u5e76\u51cf\u5c11\u5bf9Google\u4f9d\u8d56\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u4f46\u5728\u672a\u676512-18\u4e2a\u6708\u5185\uff0cApple Maps Ads\u5728\u4f53\u91cf\u3001\u81ea\u52a8\u5316\u548c\u5f52\u56e0\u8d28\u91cf\u65b9\u9762\u4e0d\u4f1a\u53d6\u4ee3Google\u3002\u201c\u8f6c\u79fb\u6240\u6709\u9884\u7b97\u201d\u7684\u7b56\u7565\u662f\u9519\u8bef\u7684\u3002\u6b63\u786e\u7684\u65b9\u6cd5\u662f\u5c0610-15%\u7684\u672c\u5730\u9884\u7b97\u5206\u914d\u7528\u4e8e\u6d4b\u8bd5\uff0c\u5e76\u4e14\u4ec5\u5728ROAS\u4e3a\u6b63\u65f6\u8fdb\u884c\u6269\u5c55\u3002<\/p>\n<p>\u51b3\u5b9a\u5e73\u53f0\u672a\u6765\u7684\u5173\u952e\u56e0\u7d20\u662f\u5f00\u653eAPI\u548c\u4e0e\u8ddf\u8e2a\u5668\u7684\u96c6\u6210\u3002\u5728Apple\u63d0\u4f9b\u7f16\u7a0b\u8bbf\u95ee\u5e76\u6539\u5584\u5f52\u56e0\u4e4b\u524d\uff0c\u5957\u5229\u56e2\u961f\u7684\u5927\u89c4\u6a21\u8fc1\u79fb\u4e0d\u4f1a\u53d1\u751f\u3002<\/p>\n<section class=\"kadkon-faq\">\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<details>\n<summary>\u53ef\u4ee5\u901a\u8fc7Apple Maps Ads\u6295\u653e\u5957\u5229\u6d41\u91cf\u5417\uff1f<\/summary>\n<p>\u6280\u672f\u4e0a\u53ef\u4ee5\uff0c\u4f46\u9650\u5236\u5f88\u591a\u3002Apple\u5728\u5185\u5bb9\u548c\u9690\u79c1\u653f\u7b56\u4e0a\u6bd4Google\u66f4\u4e25\u683c\u3002\u4fdd\u5065\u54c1\u3001\u91d1\u878d\u79d1\u6280\u548c\u535a\u5f69\u4f18\u60e0\u6781\u6709\u53ef\u80fd\u65e0\u6cd5\u901a\u8fc7\u5ba1\u6838\u3002\u672c\u5730\u7ebf\u7d22\u751f\u6210\u4f18\u60e0\uff08\u6cd5\u5f8b\u670d\u52a1\u3001\u7ef4\u4fee\u3001\u623f\u5730\u4ea7\uff09\u6548\u679c\u6700\u597d\u3002<\/p>\n<\/details>\n<details>\n<summary>\u4e0eGoogle Local Ads\u76f8\u6bd4\uff0cApple Maps\u7684\u6d41\u91cf\u4fbf\u5b9c\u591a\u5c11\uff1f<\/summary>\n<p>\u5728\u7ade\u4e89\u8f83\u4f4e\u7684\u7c7b\u522b\u4e2d\uff0cCPM\u53ef\u80fd\u4f4e20-40%\u3002\u4f46\u7531\u4e8e\u7ebf\u4e0b\u8f6c\u5316\u5f52\u56e0\u590d\u6742\uff0cCPA\u5e76\u4e0d\u603b\u662f\u66f4\u4f4e\u3002\u53ea\u6709\u57282\u5468\u7684\u5e76\u884c\u6d4b\u8bd5\u540e\u624d\u80fd\u8bc4\u4f30\u5b9e\u9645\u7ecf\u6d4e\u6548\u76ca\u3002<\/p>\n<\/details>\n<details>\n<summary>\u662f\u5426\u6709\u7528\u4e8e\u81ea\u52a8\u5316Apple Maps Ads\u5e7f\u544a\u6d3b\u52a8\u7684API\uff1f<\/summary>\n<p>\u76ee\u524d\u6ca1\u6709\u7528\u4e8e\u6279\u91cf\u7ba1\u7406\u5e7f\u544a\u6d3b\u52a8\u7684\u5b8c\u6574API\u3002\u8fd9\u963b\u788d\u4e86\u7ba1\u7406\u6570\u5341\u4e2a\u548c\u6570\u767e\u4e2a\u8d26\u53f7\u7684\u5957\u5229\u56e2\u961f\u8fdb\u884c\u81ea\u52a8\u5316\u3002<\/p>\n<\/details>\n<details>\n<summary>Apple Maps\u5e7f\u544a\u5728\u54ea\u4e9bGEO\u53ef\u7528\uff1f<\/summary>\n<p>\u5e73\u53f0\u6b63\u5728\u9010\u6b65\u6269\u5c55\uff0c\u4f46\u76ee\u524d\u4e13\u6ce8\u4e8eTier-1\u56fd\u5bb6\uff08\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u52a0\u62ff\u5927\u3001\u6fb3\u5927\u5229\u4e9a\uff09\u3002\u5bf9\u4e8e\u5728Tier-2\u548cTier-3\u5de5\u4f5c\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8be5\u6e20\u9053\u76ee\u524d\u4e0d\u592a\u9002\u7528\u3002<\/p>\n<\/details>\n<details>\n<summary>\u5982\u679cApple Maps Ads\u8d26\u53f7\u88ab\u5c01\u600e\u4e48\u529e\uff1f<\/summary>\n<p>Apple\u7684\u7533\u8bc9\u6d41\u7a0b\u4e0d\u5982Google Ads\u5b8c\u5584\u3002\u6062\u590d\u7684\u51e0\u7387\u8f83\u4f4e\u3002\u5efa\u8bae\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u4e25\u683c\u9075\u5b88\u653f\u7b56\uff0c\u4e0d\u8981\u5192\u9669\u4f7f\u7528\u7070\u8272\u4f18\u60e0\u2014\u2014\u72af\u9519\u7684\u4ee3\u4ef7\u6bd4Google\u66f4\u9ad8\u3002<\/p>\n<\/details>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u63a2\u7d22Apple Maps\u5e7f\u544a\u5982\u4f55\u6253\u7834Google Local 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