{"id":419,"date":"2026-07-19T23:34:39","date_gmt":"2026-07-19T20:34:39","guid":{"rendered":"https:\/\/kadkon.net\/blog\/live-shopping-usa-traffic-funnels\/"},"modified":"2026-07-19T23:34:39","modified_gmt":"2026-07-19T20:34:39","slug":"live-shopping-usa-traffic-funnels","status":"publish","type":"post","link":"https:\/\/kadkon.net\/zh-hans\/blog\/live-shopping-usa-traffic-funnels\/","title":{"rendered":"\u76f4\u64ad\u8d2d\u7269\u767b\u9646\u7f8e\u56fd\uff1a\u6d41\u91cf\u5957\u5229\u8005\u5982\u4f55\u4e3a\u5168\u65b0\u8f6c\u5316\u683c\u5f0f\u51c6\u5907\u6d41\u91cf\u6f0f\u6597"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<p>\u76f4\u64ad\u8d2d\u7269\uff08Live 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Ads\u6d41\u5411\u5916\u90e8\u843d\u5730\u9875\u7684\u6d41\u91cf\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5728\u64cd\u4f5c\u7535\u5546offer\uff0c\u8bf7\u68c0\u67e5\u4f60\u7684\u5546\u54c1\u662f\u5426\u5728TikTok Shop\u4e0a\u3002\u5982\u679c\u6709\u2014\u2014\u4f60\u8981\u4e48\u76f4\u63a5\u5411TikTok Shop\u5546\u54c1\u5217\u8868\u5f15\u6d41\uff0c\u8981\u4e48\u521b\u5efa\u7ed5\u8fc7\u5185\u90e8\u5e73\u53f0\u7684\u5185\u5bb9\u3002\u7b2c\u4e8c\u79cd\u9009\u62e9\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u56f0\u96be\uff1aTikTok\u7684\u7b97\u6cd5\u5728\u504f\u597d\u4e0a\u66f4\u503e\u5411\u4e8e\u5f15\u5bfc\u5728\u5e73\u53f0\u5185\u5b8c\u6210\u8d2d\u4e70\u7684\u5185\u5bb9\u3002<\/p>\n<h2 id=\"googleadsliveshopping\">Google Ads\u4e0e\u76f4\u64ad\u8d2d\u7269\uff1a\u4ea4\u6c47\u70b9<\/h2>\n<p>\u4e4d\u4e00\u770b\uff0c\u76f4\u64ad\u8d2d\u7269\u4f3c\u4e4e\u662fTikTok\u548cYouTube\u7684\u9886\u5730\uff0c\u800cGoogle Ads\u88ab\u51b7\u843d\u4e86\u3002\u8fd9\u662f\u4e0d\u5bf9\u7684\u3002Google Ads\u5728\u6d41\u5a92\u4f53\u7535\u5546\u751f\u6001\u7cfb\u7edf\u4e2d\u626e\u6f14\u7740\u4e24\u4e2a\u89d2\u8272\u3002<\/p>\n<p>\u7b2c\u4e00\u662f\u6f0f\u6597\u9876\u90e8\u3002\u6548\u679c\u6700\u5927\u5316\uff08Performance Max\uff09\u548c\u54c1\u724c\u8bcd\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u843d\u5730\u9875\uff0c\u7136\u540e\u518d\u5c06\u6d41\u91cf\u5bfc\u5165\u76f4\u64ad\u3002\u5982\u679c\u4f60\u56f4\u7ed5\u76f4\u64ad\u8d2d\u7269\u6784\u5efa\u6f0f\u6597\uff0cGoogle Ads\u662f\u4f60\u521b\u9020\u521d\u59cb\u9700\u6c42\u7684\u4e3b\u8981\u5de5\u5177\u3002\u4f7f\u7528\u5e26\u6709\u5546\u54c1Feed\u7684PMax\uff0c\u8fd9\u4e9b\u5546\u54c1\u5c06\u5728\u76f4\u64ad\u4e2d\u5c55\u793a\uff0c\u5e76\u9488\u5bf9\u8bbf\u95ee\u4e86\u843d\u5730\u9875\u4f46\u672a\u8fdb\u5165\u76f4\u64ad\u95f4\u7684\u7528\u6237\u8bbe\u7f6e\u52a8\u6001\u518d\u8425\u9500\u3002<\/p>\n<p>\u7b2c\u4e8c\u662fYouTube Shopping\u3002\u8c37\u6b4c\u6b63\u79ef\u6781\u5c06\u53ef\u8d2d\u7269\u529f\u80fd\u6574\u5408\u5230YouTube\u4e2d\uff0c\u8fd9\u4e3aGoogle Ads\u9884\u7b97\u8fdb\u5165\u76f4\u64ad\u8d2d\u7269\u5f00\u8f9f\u4e86\u76f4\u63a5\u8def\u5f84\u3002YouTube Shopping\u5141\u8bb8\u5728\u76f4\u64ad\u4e2d\u76f4\u63a5\u6dfb\u52a0\u5546\u54c1\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u89c6\u9891\u884c\u52a8\u53f7\u53ec\u5e7f\u544a\u7cfb\u5217\uff08Video Action Campaigns\uff09\u6765\u63a8\u5e7f\u76f4\u64ad\u6d3b\u52a8\u3002\u5bf9\u4e8e\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u53ef\u4ee5\u901a\u8fc7Google Ads\u8d2d\u4e70\u6d41\u91cf\uff0c\u5e76\u5c06\u5176\u5f15\u5bfc\u81f3\u5185\u7f6e\u8d2d\u7269\u8f66\u7684YouTube\u76f4\u64ad\u4e2d\u3002<\/p>\n<h2 id=\"liveshopping-2\">\u5957\u5229\u8005\u7684\u76f4\u64ad\u8d2d\u7269\u7ecf\u6d4e\u5b66\uff1a\u91cd\u65b0\u8ba1\u7b97<\/h2>\n<p>\u76f4\u64ad\u8d2d\u7269\u6539\u53d8\u4e86\u5957\u5229\u7684\u5355\u4f53\u7ecf\u6d4e\u5b66\u3002\u5728\u4f20\u7edf\u6a21\u5f0f\u4e2d\uff0c\u4f60\u8ba1\u7b97CPC\u3001CR\u548cCPA\u2014\u2014\u8fd9\u662f\u4e00\u4e2a\u7ebf\u6027\u516c\u5f0f\uff0c\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u4e3aX\uff0c\u8f6c\u5316\u6210\u672c\u4e3aY\uff0c\u5dee\u989d\u5c31\u662f\u4f60\u7684\u5229\u6da6\u3002\u5728\u76f4\u64ad\u8d2d\u7269\u4e2d\uff0c\u589e\u52a0\u4e86\u89c2\u770b\u65f6\u957f\u8fd9\u4e00\u53d8\u91cf\uff1a\u7528\u6237\u5fc5\u987b\u89c2\u770b\u8db3\u591f\u957f\u65f6\u95f4\u7684\u76f4\u64ad\u624d\u80fd\u8fbe\u6210\u8d2d\u4e70\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u8f6c\u5316\u6210\u672c\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u70b9\u51fb\u4ef7\u683c\uff0c\u8fd8\u53d6\u51b3\u4e8e\u6d41\u91cf\u8d28\u91cf\u3002\u89c2\u770b\u65f6\u957f\u8f83\u77ed\u7684\u5ec9\u4ef7\u6d41\u91cf\u4f1a\u6d88\u8017\u76f4\u64ad\u9884\u7b97\u800c\u4e0d\u5e26\u6765\u8f6c\u5316\u3002\u89c2\u770b\u65f6\u957f\u8d85\u8fc720\u5206\u949f\u7684\u9ad8\u8d28\u91cf\u6d41\u91cf\u7684\u8f6c\u5316\u7387\u8981\u9ad8\u51fa3-5\u500d\uff0c\u4f46\u5728\u91c7\u8d2d\u9636\u6bb5\u6210\u672c\u4e5f\u66f4\u9ad8\u3002\u4f60\u9700\u8981\u91cd\u6784\u8ba1\u7b97\u6a21\u578b\uff1a\u7528CPM \u2192 \u89c2\u770b\u65f6\u957f \u2192 CR\u4ee3\u66ffCPC \u2192 CR\u3002<\/p>\n<p>\u5b9e\u9645\u6848\u4f8b\uff1a\u4f60\u901a\u8fc7Meta Ads\u8d2d\u4e70\u6d41\u91cf\u5bfc\u5165\u843d\u5730\u9875\uff0c\u8be5\u843d\u5730\u9875\u5c06\u7528\u6237\u5f15\u5bfc\u81f3TikTok\u76f4\u64ad\u3002Meta\u4e0a\u7684CPM\u4e3a8\u7f8e\u5143\uff0cCTR\u4e3a2%\uff0c\u70b9\u51fb\u540e\u670940%\u7684\u7528\u6237\u8fdb\u5165\u76f4\u64ad\u3002\u5728\u8fdb\u5165\u76f4\u64ad\u7684\u7528\u6237\u4e2d\uff0c30%\u89c2\u770b\u4e86\u8d85\u8fc710\u5206\u949f\uff0c\u5176\u4e2d8%\u8d2d\u4e70\u4e86\u5546\u54c1\u3002\u4f60\u7684\u5b9e\u9645\u8f6c\u5316\u6210\u672c\u4e0d\u662f8\u7f8e\u5143\/1000 * 2% = 0.40\u7f8e\u5143\/\u70b9\u51fb\uff0c\u800c\u662f8\u7f8e\u5143\/1000 * 2% * 40% * 30% * 8% = 33.3\u7f8e\u5143\/\u8f6c\u5316\u3002\u5982\u679coffer\u7684\u4f63\u91d1\u662f45\u7f8e\u5143\uff0c\u5229\u6da6\u4e3a11.7\u7f8e\u5143\u3002\u5229\u6da6\u975e\u5e38\u5fae\u8584\uff0c\u89c2\u770b\u65f6\u957f\u7684\u4efb\u4f55\u6ce2\u52a8\u90fd\u4f1a\u8ba9\u7ecf\u6d4e\u6a21\u578b\u5d29\u6e83\u3002<\/p>\n<h2 id=\"live\">\u9488\u5bf9\u76f4\u64ad\u6f0f\u6597\u7684\u521b\u610f\u548c\u843d\u5730\u9875<\/h2>\n<p>\u7528\u4e8e\u76f4\u64ad\u8d2d\u7269\u7684\u6d41\u91cf\u521b\u610f\u5fc5\u987b\u8ba9\u7528\u6237\u4e3a\u76f4\u64ad\u5f62\u5f0f\u505a\u597d\u51c6\u5907\u3002\u5982\u679c\u4f60\u5c55\u793a\u4e00\u4e2a\u9759\u6001\u7684\u4ea7\u54c1\u6a2a\u5e45\u5e7f\u544a\u5e76\u5c06\u5176\u5f15\u5bfc\u81f3\u76f4\u64ad\uff0c\u7528\u6237\u4f1a\u4e0d\u660e\u767d\u81ea\u5df1\u5230\u4e86\u54ea\u91cc\u5e76\u79bb\u5f00\u3002\u521b\u610f\u4e2d\u5e94\u5305\u542b\u201c\u5373\u5c06\u5f00\u59cb\u76f4\u64ad\u201d\u7684\u4fe1\u53f7\u2014\u2014\u89c6\u9891\u683c\u5f0f\u3001\u76f4\u64ad\u753b\u9762\u7247\u6bb5\u3001\u201c\u6b63\u5728\u76f4\u64ad\u201d\u6216\u201c\u89c2\u770b\u76f4\u64ad\u201d\u7684\u6587\u5b57\u3002<\/p>\n<p>\u5e7f\u544a\u4e0e\u76f4\u64ad\u4e4b\u95f4\u7684\u843d\u5730\u9875\u662f\u5173\u952e\u8981\u7d20\u3002\u5b83\u5fc5\u987b\u5177\u5907\u4e09\u4e2a\u529f\u80fd\uff1a\u89e3\u91ca\u76f4\u64ad\u7684\u5185\u5bb9\u3001\u63d0\u4f9b\u76f4\u64ad\u65f6\u95f4\u8868\u4ee5\u53ca\u6536\u96c6\u90ae\u7bb1\/\u7535\u8bdd\u7528\u4e8e\u53d1\u9001\u63d0\u9192\u3002\u5982\u679c\u4f60\u76f4\u63a5\u5c06\u6d41\u91cf\u5bfc\u5165\u76f4\u64ad\u800c\u6ca1\u6709\u4e2d\u95f4\u843d\u5730\u9875\uff0c\u4f60\u5c06\u5931\u53bb\u518d\u8425\u9500\u548c\u53d1\u9001\u63d0\u9192\u7684\u673a\u4f1a\uff0c\u4e14\u8f6c\u5316\u7387\u4f1a\u4e0b\u964d40-60%\u3002<\/p>\n<h2 id=\"\">\u98ce\u9669\u4e0e\u5408\u89c4\uff1a\u53ef\u80fd\u51fa\u4ec0\u4e48\u95ee\u9898<\/h2>\n<p>\u76f4\u64ad\u8d2d\u7269\u5e26\u6765\u4e86\u4f20\u7edf\u5957\u5229\u4e2d\u4e0d\u5b58\u5728\u7684\u65b0\u7684\u5408\u89c4\u98ce\u9669\u3002\u76f4\u64ad\u4e3b\u64ad\u53ef\u80fd\u4f1a\u505a\u51fa\u8fdd\u53cdGoogle Ads\u6216FTC\u653f\u7b56\u7684\u533b\u7597\u58f0\u660e\u3002\u5982\u679c\u4f60\u901a\u8fc7\u76f4\u64ad\u5f62\u5f0f\u4e3a\u5065\u5eb7\u4ea7\u54c1\uff08nutra\uff09offer\u5f15\u6d41\uff0c\u4e3b\u64ad\u4e00\u53e5\u5173\u4e8e\u201c\u6cbb\u7597\u201d\u6216\u201c\u6cbb\u6108\u201d\u7684\u4e0d\u5f53\u8a00\u8bba\u5c31\u53ef\u80fd\u5bfc\u81f4\u8d26\u53f7\u88ab\u5c01\u3002<\/p>\n<p>TikTok Shop\u5bf9\u76f4\u64ad\u5356\u5bb6\u6709\u81ea\u5df1\u7684\u89c4\u5b9a\uff0c\u5305\u62ec\u7981\u6b62\u67d0\u4e9b\u7c7b\u522b\u7684\u5546\u54c1\u4ee5\u53ca\u8981\u6c42\u62ab\u9732\u8054\u76df\u5173\u7cfb\u3002\u5982\u679c\u4f60\u5728TikTok Shop\u4f5c\u4e3a\u8054\u76df\u5ba2\u8fd0\u8425\uff0c\u8bf7\u786e\u4fdd\u4f60\u7684offer\u5141\u8bb8\u901a\u8fc7\u76f4\u64ad\u9500\u552e\u2014\u2014\u5176\u7981\u6b62\u7c7b\u522b\u5217\u8868\u6bd4\u666e\u901a\u5e7f\u544a\u66f4\u5bbd\u6cdb\u3002<\/p>\n<p>\u5bf9\u4e8e\u5c06\u6d41\u91cf\u5f15\u5bfc\u81f3\u76f4\u64ad\u7684Google Ads\u5e7f\u544a\u7cfb\u5217\uff0c\u8bf7\u68c0\u67e5\u6709\u5173\u52a8\u6001\u5185\u5bb9\u7684\u653f\u7b56\u3002\u8c37\u6b4c\u65e0\u6cd5\u9884\u5148\u5ba1\u6838\u4e3b\u64ad\u5728\u76f4\u64ad\u4e2d\u4f1a\u8bf4\u4e9b\u4ec0\u4e48\uff0c\u56e0\u6b64\u8d23\u4efb\u6b63\u5f0f\u7531\u5e7f\u544a\u4e3b\u627f\u62c5\u3002\u5982\u679cGoogle Ads\u5e7f\u544a\u6307\u5411\u7684\u843d\u5730\u9875\u4e0a\u5d4c\u5165\u4e86\u76f4\u64ad\uff0c\u4f60\u9700\u8981\u5bf9\u5176\u5185\u5bb9\u8d1f\u8d23\u3002<\/p>\n<h2 id=\"geovs\">\u4e0d\u540cGEO\u7684\u7b56\u7565\uff1a\u7f8e\u56fd vs 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