{"id":452,"date":"2026-07-28T19:22:32","date_gmt":"2026-07-28T16:22:32","guid":{"rendered":"https:\/\/kadkon.net\/blog\/ai-slop-vs-verification-protect-budgets-google-ads-programmatic\/"},"modified":"2026-07-28T19:22:32","modified_gmt":"2026-07-28T16:22:32","slug":"ai-slop-vs-verification-protect-budgets-google-ads-programmatic","status":"publish","type":"post","link":"https:\/\/kadkon.net\/zh-hans\/blog\/ai-slop-vs-verification-protect-budgets-google-ads-programmatic\/","title":{"rendered":"AI\u5783\u573e\u5185\u5bb9\u4e0e\u9a8c\u8bc1\u4e4b\u6218\uff1a\u6d41\u91cf\u5957\u5229\u8005\u5982\u4f55\u5728Google Ads\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e2d\u4fdd\u62a4\u9884\u7b97"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<h2 id=\"aislop\">\u4ec0\u4e48\u662fAI\u5783\u573e\u5185\u5bb9\uff08AI slop\uff09\u4ee5\u53ca\u5e7f\u544a\u9a8c\u8bc1\u4e3a\u4f55\u5931\u6548<\/h2>\n<p>AI\u5783\u573e\u5185\u5bb9\u662f\u6307\u7531\u8bed\u8a00\u6a21\u578b\u5927\u89c4\u6a21\u751f\u6210\u7684\u5185\u5bb9\uff0c\u76ee\u7684\u662f\u901a\u8fc7\u5e7f\u544a\u586b\u5145\u7f51\u9875\u8fdb\u884c\u53d8\u73b0\u3002\u52302026\u5e74\uff0c\u8fd9\u4e00\u95ee\u9898\u5df2\u4ece\u7406\u8bba\u63a2\u8ba8\u8f6c\u53d8\u4e3a\u5b9e\u9645\u5a01\u80c1\uff1a\u672c\u5e94\u4fdd\u62a4\u5a92\u4f53\u91c7\u8d2d\u4e70\u5bb6\u9884\u7b97\u7684\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\uff0c\u6b63\u7cfb\u7edf\u6027\u5730\u653e\u8fc7\u8fd9\u4e9b\u5783\u573e\u5e93\u5b58\u3002\u6839\u636eADWEEK\u7684\u6570\u636e\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u4e3b\u5728AI\u751f\u6210\u7684\u5783\u573e\u5185\u5bb9\u65c1\u6295\u653e\u5e7f\u544a\u6240\u652f\u4ed8\u7684\u8d39\u7528\uff0c\u751a\u81f3\u9ad8\u4e8e\u5728\u5408\u6cd5\u5a92\u4f53\u4e0a\u6295\u653e\u7684\u8d39\u7528\u3002<\/p>\n<p>\u5bf9\u4e8e\u6d41\u91cf\u5957\u5229\u8005\u548c\u5a92\u4f53\u91c7\u8d2d\u4e70\u5bb6\u6765\u8bf4\uff0c\u8fd9\u76f4\u63a5\u5a01\u80c1\u5230\u4e86\u5e7f\u544a\u6d3b\u52a8\u7684\u7ecf\u6d4e\u6548\u76ca\u3002\u4f60\u8d2d\u4e70\u7684\u6d41\u91cf\u5728\u57fa\u7840\u6307\u6807\u4e0a\u770b\u8d77\u6765\u5408\u6cd5\u2014\u2014\u6709\u70b9\u51fb\u3001\u6709\u5c55\u793a\uff0c\u4f46\u8f6c\u5316\u7387\u4e3a\u96f6\u3002\u9884\u7b97\u88ab\u6d88\u8017\u5728\u7531\u673a\u5668\u4eba\u6216AI\u5185\u5bb9\u519c\u573a\u751f\u6210\u7684\u5e93\u5b58\u4e0a\u3002<\/p>\n<h2 id=\"aislop-1\">AI\u5783\u573e\u5185\u5bb9\u5982\u4f55\u7ed5\u8fc7\u9a8c\u8bc1\u7cfb\u7edf<\/h2>\n<p>\u4f20\u7edf\u7684\u54c1\u724c\u5b89\u5168\u548c\u9a8c\u8bc1\u7cfb\u7edf\u662f\u4e3a\u4e86\u6253\u51fb\u8fdd\u53cd\u653f\u7b56\u7684\u5185\u5bb9\uff08\u5982\u66b4\u529b\u3001\u6210\u4eba\u5185\u5bb9\u3001\u6781\u7aef\u4e3b\u4e49\uff09\u800c\u6784\u5efa\u7684\u3002\u5b83\u4eec\u901a\u8fc7\u5206\u6790\u6587\u672c\u548c\u56fe\u50cf\u6765\u5224\u65ad\u662f\u5426\u7b26\u5408\u8fdd\u7981\u4e3b\u9898\u5217\u8868\u3002AI\u5783\u573e\u5185\u5bb9\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0d\u540c\uff1a\u5b83\u5728\u6280\u672f\u4e0a\u662f\u5e72\u51c0\u7684\uff0c\u6ca1\u6709\u660e\u663e\u8fdd\u53cd\u653f\u7b56\uff0c\u4f46\u5bf9\u7528\u6237\u6beb\u65e0\u4ef7\u503c\u3002<\/p>\n<h3 id=\"\">\u7ed5\u8fc7\u673a\u5236<\/h3>\n<p>\u9a8c\u8bc1\u7cfb\u7edf\u4f7f\u7528\u5185\u5bb9\u5206\u7c7b\u5668\u3002AI\u751f\u6210\u5668\u521b\u5efa\u7684\u6587\u672c\u80fd\u591f\u901a\u8fc7\u8fd9\u4e9b\u5206\u7c7b\u5668\uff0c\u56e0\u4e3a\uff1a<\/p>\n<ul>\n<li>\u6587\u672c\u8bed\u6cd5\u6b63\u786e\u4e14\u7ed3\u6784\u6e05\u6670\u3002<\/li>\n<li>\u4e3b\u9898\u5728\u5f62\u5f0f\u4e0a\u5c5e\u4e8e\u5141\u8bb8\u7684\u7c7b\u522b\uff08\u4f8b\u5982\u201c\u79d1\u6280\u201d\u6216\u201c\u91d1\u878d\u201d\uff09\u3002<\/li>\n<li>\u751f\u6210\u7684\u56fe\u50cf\u6ca1\u6709\u660e\u663e\u7684\u8fdd\u89c4\u6807\u8bb0\u3002<\/li>\n<li>\u57df\u540d\u5386\u53f2\u8f83\u77ed\u4f46\u8bb0\u5f55\u5e72\u51c0\u3002<\/li>\n<\/ul>\n<p>\u7ed3\u679c\uff0c\u8fd9\u4e9b\u5e93\u5b58\u83b7\u5f97\u4e86\u9a8c\u8bc1\u7cfb\u7edf\u7684\u7eff\u706f\uff0c\u5e76\u8fdb\u5165\u4e86\u7a0b\u5e8f\u5316\u5e7f\u544a\u7ade\u4ef7\u3002\u4f7f\u7528\u6807\u51c6\u5b9a\u4f4d\u8bbe\u7f6e\u7684\u5a92\u4f53\u4e70\u5bb6\u8d2d\u4e70\u4e86\u8fd9\u4e9b\u6d41\u91cf\uff0c\u5374\u4e0d\u77e5\u9053\u5c55\u793a\u80cc\u540e\u5e76\u975e\u771f\u5b9e\u7528\u6237\uff0c\u800c\u662f\u4e0eAI\u5185\u5bb9\u4ea4\u4e92\u7684\u811a\u672c\u3002<\/p>\n<h2 id=\"-1\">\u5bf9\u6d41\u91cf\u5957\u5229\u7ecf\u6d4e\u6548\u76ca\u7684\u5f71\u54cd<\/h2>\n<p>\u5bf9\u4e8e\u6d41\u91cf\u5957\u5229\u8005\u6765\u8bf4\uff0cAI\u5783\u573e\u5185\u5bb9\u9020\u6210\u4e86\u4e09\u91cd\u95ee\u9898\u3002\u7b2c\u4e00\u662f\u9884\u7b97\u76f4\u63a5\u6d6a\u8d39\u5728\u865a\u5047\u5e93\u5b58\u4e0a\u3002\u7b2c\u4e8c\u662f\u4f18\u5316\u6570\u636e\u5931\u771f\u3002\u7b2c\u4e09\u662fGoogle Ads\u548c\u5176\u4ed6\u5e7f\u544a\u7f51\u7edc\u4e2d\u7684\u8d26\u53f7\u88ab\u5c01\u98ce\u9669\u3002<\/p>\n<h3 id=\"-2\">\u4f18\u5316\u6570\u636e\u5931\u771f<\/h3>\n<p>Google Ads\u548c\u5176\u4ed6\u5e73\u53f0\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6765\u4f18\u5316\u51fa\u4ef7\u3002\u5f53AI\u5783\u573e\u7f51\u7ad9\u7684\u6d41\u91cf\u8fdb\u5165\u8bad\u7ec3\u6837\u672c\u65f6\uff0c\u7b97\u6cd5\u5f00\u59cb\u5c06\u201c\u9ad8\u70b9\u51fb\u7387\u2014\u2014\u96f6\u8f6c\u5316\u201d\u7684\u6a21\u5f0f\u89c6\u4e3a\u6b63\u5e38\u3002\u8fd9\u7834\u574f\u4e86\u5f52\u56e0\u548c\u9884\u6d4b\u6a21\u578b\u3002\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff08Performance Max\uff09\u5c24\u5176\u8106\u5f31\uff0c\u56e0\u4e3aGoogle\u81ea\u884c\u9009\u62e9\u5c55\u793a\u4f4d\u7f6e\uff0c\u4e14\u5e93\u5b58\u900f\u660e\u5ea6\u6781\u4f4e\u3002<\/p>\n<h3 id=\"-3\">\u8d26\u53f7\u88ab\u5c01\u98ce\u9669<\/h3>\n<p>\u5982\u679cGoogle\u53d1\u73b0\u4f60\u7684\u6d41\u91cf\u6765\u81ea\u8fdd\u53cd\u5e73\u53f0\u653f\u7b56\u7684\u7f51\u7ad9\uff08\u800cAI\u5783\u573e\u7f51\u7ad9\u901a\u5e38\u8fdd\u53cd\u5783\u573e\u4fe1\u606f\u653f\u7b56\uff09\uff0c\u8fd9\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u8d26\u53f7\u88ab\u5c01\u3002\u5bf9\u4e8e\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u4e0d\u4ec5\u635f\u5931\u4e86\u9884\u7b97\uff0c\u8fd8\u635f\u5931\u4e86\u57fa\u7840\u8bbe\u65bd\u2014\u2014\u8d26\u53f7\u3001\u7ed1\u5b9a\u7684\u5361\u7247\u3001\u4f18\u5316\u5386\u53f2\u3002<\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/07\/inline-20.png\" alt=\"AI\u5783\u573e\u5185\u5bb9\u6d41\u91cf\u6f0f\u6597\u793a\u610f\u56fe\uff1a\u4ece\u5185\u5bb9\u751f\u6210\u5230\u7ed5\u8fc7\u9a8c\u8bc1\u5e76\u8fdb\u5165\u5957\u5229\u8005\u7684\u843d\u5730\u9875\u3002\"\/><figcaption>AI\u5783\u573e\u5185\u5bb9\u5256\u6790\uff1a\u751f\u6210\u7684\u5783\u573e\u5185\u5bb9\u5982\u4f55\u901a\u8fc7\u8fc7\u6ee4\u5668\u5e76\u8fdb\u5165\u5a92\u4f53\u4e70\u5bb6\u7684\u6f0f\u6597\u3002<\/figcaption><\/figure>\n<h2 id=\"aislop-2\">\u5982\u4f55\u53d1\u73b0\u4f60\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684AI\u5783\u573e\u5185\u5bb9<\/h2>\n<p>\u5728\u6570\u636e\u5206\u6790\u9636\u6bb5\u5c31\u80fd\u53d1\u73b0\u6d41\u91cf\u88abAI\u5783\u573e\u5185\u5bb9\u6c61\u67d3\u7684\u8ff9\u8c61\u3002\u4ee5\u4e0b\u662f\u5173\u952e\u6307\u6807\uff1a<\/p>\n<ul>\n<li><strong>\u70b9\u51fb\u7387\uff08CTR\uff09\u4e0e\u8f6c\u5316\u7387\uff08CR\uff09\u8131\u8282\u3002<\/strong>\u70b9\u51fb\u7387\u5f88\u9ad8\u4f46\u8f6c\u5316\u7387\u6781\u4f4e\u3002\u7528\u6237\u201c\u70b9\u51fb\u201d\u4e86\uff0c\u4f46\u6ca1\u6709\u5b8c\u6210\u76ee\u6807\u64cd\u4f5c\u3002<\/li>\n<li><strong>\u7f51\u7ad9\u505c\u7559\u65f6\u95f4\u5f02\u5e38\u3002<\/strong>\u9875\u9762\u505c\u7559\u65f6\u95f4\u8981\u4e48\u8d8b\u8fd1\u4e8e\u96f6\uff08\u673a\u5668\u4eba\uff09\uff0c\u8981\u4e48\u76f8\u53cd\uff0c\u5f02\u5e38\u5730\u9ad8\u4e14\u5728\u4e0d\u540c\u4f1a\u8bdd\u4e2d\u5b8c\u5168\u4e00\u81f4\uff08\u7ef4\u6301\u4f1a\u8bdd\u7684\u811a\u672c\uff09\u3002<\/li>\n<li><strong>\u5730\u7406\u4f4d\u7f6e\u5f02\u5e38\u3002<\/strong>\u6d41\u91cf\u6765\u81ea\u4f60\u7684\u5229\u57fa\u5e02\u573a\u4e0d\u5178\u578b\u7684\u5730\u533a\uff0c\u6216\u5947\u602a\u7684IP\u5730\u5740\u96c6\u7fa4\u3002<\/li>\n<li><strong>\u91cd\u590d\u7684\u7528\u6237\u8def\u5f84\u6a21\u5f0f\u3002<\/strong>\u5982\u679c\u4f60\u770b\u523080%\u7684\u4f1a\u8bdd\u9075\u5faa\u76f8\u540c\u7684\u8def\u5f84\uff1a\u4e00\u4e2a\u9875\u9762 -> \u70b9\u51fb\u5e7f\u544a -> \u9000\u51fa\uff0c\u8fd9\u5c31\u662f\u81ea\u52a8\u5316\u7684\u8ff9\u8c61\u3002<\/li>\n<\/ul>\n<h2 id=\"googleadsprogrammatic\">\u5728Google Ads\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e2d\u4fdd\u62a4\u9884\u7b97\u7684\u7b56\u7565<\/h2>\n<p>\u9632\u8303AI\u5783\u573e\u5185\u5bb9\u9700\u8981\u591a\u5c42\u6b21\u7684\u7b56\u7565\u3002\u5355\u4e00\u5de5\u5177\u6216\u8bbe\u7f6e\u65e0\u6cd5\u89e3\u51b3\u95ee\u9898\uff0c\u4f46\u5b83\u4eec\u7684\u7ec4\u5408\u80fd\u663e\u8457\u964d\u4f4e\u98ce\u9669\u3002<\/p>\n<h3 id=\"1programmatic\">1. \u7a0b\u5e8f\u5316\u5e7f\u544a\u4e2d\u7684\u4e25\u683c\u5e93\u5b58\u63a7\u5236<\/h3>\n<p>\u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u91c7\u4e70\u4e2d\uff0c\u4f7f\u7528\u767d\u540d\u5355\uff08allow-lists\uff09\u4ee3\u66ff\u9ed1\u540d\u5355\uff08block-lists\uff09\u3002\u4e0e\u5176\u8bd5\u56fe\u5c4f\u853d\u6240\u6709\u7cdf\u7cd5\u7684\u7f51\u7ad9\uff0c\u4e0d\u5982\u5217\u51fa\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u57df\u540d\u6e05\u5355\u3002\u8fd9\u4f1a\u964d\u4f4e\u8986\u76d6\u9762\uff0c\u4f46\u80fd\u6781\u5927\u5730\u63d0\u5347\u8d28\u91cf\u3002\u5bf9\u4e8e\u5728\u4f4e\u5229\u6da6\u4e0b\u8fd0\u8425\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u96be\u4ee5\u63a5\u53d7\uff0c\u4f46\u5bf9\u4e8e\u6295\u653e\u9ad8\u4f63\u91d1offer\u7684\u4eba\u6765\u8bf4\uff0c\u8d28\u91cf\u6bd4\u6570\u91cf\u66f4\u91cd\u8981\u3002<\/p>\n<h3 id=\"2googleads\">2. Google Ads\u4e2d\u7684\u6d41\u91cf\u9694\u79bb<\/h3>\n<p>\u5728Google Ads\u4e2d\uff0c\u9488\u5bf9\u4e0d\u540c\u7c7b\u578b\u7684\u5e93\u5b58\u4f7f\u7528\u72ec\u7acb\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u4e0d\u8981\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u6df7\u5408\u641c\u7d22\u6d41\u91cf\u548c\u5c55\u793a\u5e7f\u544a\u7f51\u7edc\uff08GDN\uff09\u6d41\u91cf\u3002\u5bf9\u4e8eGDN\uff0c\u8bf7\u4f7f\u7528\u624b\u52a8\u9009\u62e9\u7f51\u7ad9\uff0c\u800c\u4e0d\u662f\u81ea\u52a8\u5b9a\u4f4d\u3002\u5728\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff08PMax\uff09\u4e2d\u8fd9\u662f\u4e0d\u53ef\u80fd\u7684\u2014\u2014\u5e73\u53f0\u81ea\u884c\u51b3\u5b9a\u5728\u54ea\u91cc\u5c55\u793a\u5e7f\u544a\u3002\u5982\u679c\u4f60\u4f7f\u7528PMax\uff0c\u8bf7\u5b9a\u671f\u68c0\u67e5\u5c55\u793a\u4f4d\u7f6e\u62a5\u544a\uff0c\u5e76\u6392\u9664\u8868\u73b0\u51faAI\u5783\u573e\u5185\u5bb9\u8ff9\u8c61\u7684\u57df\u540d\u3002<\/p>\n<h3 id=\"3\">3. \u7b2c\u4e09\u65b9\u9a8c\u8bc1\u5de5\u5177<\/h3>\n<p>\u4e0d\u8981\u4ec5\u4f9d\u8d56Google\u7684\u5185\u7f6e\u8fc7\u6ee4\u5668\u3002\u4f7f\u7528\u7b2c\u4e09\u65b9\u9a8c\u8bc1\u548c\u76d1\u63a7\u5de5\u5177\u2014\u2014\u5982DoubleVerify\u3001Integral Ad Science (IAS)\u3001CHEQ\u3002\u8fd9\u4e9b\u5e73\u53f0\u4f7f\u7528\u66f4\u5148\u8fdb\u7684\u6a21\u578b\u6765\u68c0\u6d4bAI\u751f\u6210\u7684\u5185\u5bb9\u548c\u673a\u5668\u4eba\u6d41\u91cf\u3002\u5bf9\u4e8e\u9884\u7b97\u6709\u9650\u7684\u5957\u5229\u8005\uff0cCHEQ\u63d0\u4f9b\u9488\u5bf9\u6548\u679c\u578b\u5e7f\u544a\u6d3b\u52a8\u7684\u7075\u6d3b\u5b9a\u4ef7\u3002<\/p>\n<h3 id=\"4\">4. 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id=\"aislop-3\">\u5b9e\u7528\u6e05\u5355\uff1a\u9488\u5bf9AI\u5783\u573e\u5185\u5bb9\u7684\u5e7f\u544a\u6d3b\u52a8\u5ba1\u8ba1<\/h2>\n<section class=\"kadkon-checklist\">\n<h2>\u6e05\u5355\uff1a\u9488\u5bf9AI\u5783\u573e\u5185\u5bb9\u7684\u5e7f\u544a\u6d3b\u52a8\u5ba1\u8ba1<\/h2>\n<ul>\n<li>\u68c0\u67e5\u8fc7\u53bb30\u5929\u5185Google 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