{"id":552,"date":"2026-08-15T18:03:40","date_gmt":"2026-08-15T15:03:40","guid":{"rendered":"https:\/\/kadkon.net\/blog\/google-ads-cancels-language-targeting-september\/"},"modified":"2026-08-15T18:03:40","modified_gmt":"2026-08-15T15:03:40","slug":"google-ads-cancels-language-targeting-september","status":"publish","type":"post","link":"https:\/\/kadkon.net\/zh-hans\/blog\/google-ads-cancels-language-targeting-september\/","title":{"rendered":"Google Ads\u5c06\u4e8e9\u6708\u53d6\u6d88\u8bed\u8a00\u5b9a\u4f4d\uff1a\u5a92\u4ecb\u4e70\u5bb6\u5982\u4f55\u91cd\u7ec4\u5e7f\u544a\u7cfb\u5217\u5e76\u907f\u514d\u5c06\u9884\u7b97\u6d6a\u8d39\u5728\u975e\u76ee\u6807\u6d41\u91cf\u4e0a"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<p>Google Ads\u6b63\u5f0f\u5ba3\u5e03\uff0c\u5c06\u4ece2026\u5e749\u6708\u8d77\u53d6\u6d88\u8bed\u8a00\u5b9a\u4f4d\uff08language targeting\uff09\u2014\u2014\u6bd4\u539f\u5b9a\u622a\u6b62\u65e5\u671f\u665a\u4e86\u4e5d\u4e2a\u6708\u3002\u5bf9\u4e8e\u5a92\u4ecb\u4e70\u5bb6\u548c\u6d41\u91cf\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u63a7\u5236\u6d41\u91cf\u8d28\u91cf\u7684\u57fa\u672c\u6760\u6746\u4e4b\u4e00\u6b63\u5728\u6d88\u5931\u3002\u8fc7\u53bb\u4f9d\u8d56\u8bed\u8a00\u5b9a\u4f4d\u5728\u591a\u8bed\u8a00GEO\u4e2d\u8fc7\u6ee4\u975e\u76ee\u6807\u6d41\u91cf\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u73b0\u5728\u5c06\u5411\u7528\u6237\u5c55\u793a\u5e7f\u544a\uff0c\u800c\u4e0d\u7ba1\u5176\u6d4f\u89c8\u5668\u754c\u9762\u8bed\u8a00\u662f\u4ec0\u4e48\u3002\u5c06\u9884\u7b97\u6d6a\u8d39\u5728\u4e0d\u7406\u89e3\u7740\u9646\u9875\u8bed\u8a00\u7684\u7528\u6237\u8eab\u4e0a\u7684\u98ce\u9669\u6210\u500d\u589e\u52a0\u2014\u2014\u7279\u522b\u662f\u5728\u52a0\u62ff\u5927\uff08\u82f1\u8bed\/\u6cd5\u8bed\uff09\u3001\u6bd4\u5229\u65f6\uff08\u5f17\u62c9\u8292\u8bed\/\u6cd5\u8bed\uff09\u3001\u745e\u58eb\uff08\u5fb7\u8bed\/\u6cd5\u8bed\/\u610f\u5927\u5229\u8bed\uff09\u548c\u72ec\u8054\u4f53\u56fd\u5bb6\uff08\u4fc4\u8bed\/\u5f53\u5730\u8bed\u8a00\uff09\u7b49\u5730\u533a\u3002\u672c\u6587\u5c06\u4ecb\u7ecd\u5177\u4f53\u53d1\u751f\u4e86\u4ec0\u4e48\u53d8\u5316\u3001\u5982\u4f55\u91cd\u7ec4\u5b9a\u4f4d\u4ee5\u53ca\u5728\u65b0\u6761\u4ef6\u4e0b\u54ea\u4e9b\u7b56\u7565\u6709\u6548\u3002\u53d6\u6d88language targeting\u5e76\u4e0d\u662f\u8868\u9762\u4e0a\u7684\u6539\u52a8\u3002\u8bed\u8a00\u5b9a\u4f4d\u662fGoogle Ads\u4e2d\u4e09\u4e2a\u57fa\u672c\u8fc7\u6ee4\u5668\u4e4b\u4e00\uff08\u4e0eGEO\u548cdevice\u4e00\u8d77\uff09\uff0c\u5b83\u5141\u8bb8\u5a92\u4ecb\u4e70\u5bb6\u5c06\u53d7\u4f17\u7f29\u5c0f\u5230\u6d4f\u89c8\u5668\u754c\u9762\u8bed\u8a00\u4e0e\u5e7f\u544a\u7d20\u6750\u548c\u7740\u9646\u9875\u8bed\u8a00\u4e00\u81f4\u7684\u7528\u6237\u3002\u6ca1\u6709\u8fd9\u4e2a\u8fc7\u6ee4\u5668\uff0c\u9488\u5bf9\u745e\u58eb\u4f7f\u7528\u5fb7\u8bed\u7740\u9646\u9875\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4e5f\u4f1a\u5c55\u793a\u7ed9\u8bb2\u6cd5\u8bed\u548c\u8bb2\u610f\u5927\u5229\u8bed\u7684\u745e\u58eb\u4eba\u3002\u5bf9\u4e8e\u5229\u6da6\u5fae\u8584\u4e14\u4f7f\u7528CPA offer\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u591a\u8bed\u8a00GEO\u7684\u8f6c\u5316\u7387\u4e0b\u964d15-30%\u3002 ## \u5177\u4f53\u53d6\u6d88\u4ec0\u4e48\u4ee5\u53ca\u4f55\u65f6\u53d6\u6d88 Google Ads\u53d6\u6d88\u4e86\u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u9009\u62e9\u5b9a\u4f4d\u8bed\u8a00\u7684\u529f\u80fd\u3002\u4ee5\u524d\u5728\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u4e2d\u6700\u591a\u53ef\u4ee5\u9009\u62e941\u79cd\u8bed\u8a00\uff1aGoogle\u4f1a\u5c06\u7528\u6237\u7684\u6d4f\u89c8\u5668\u754c\u9762\u8bed\u8a00\u8fdb\u884c\u5339\u914d\uff0c\u5e76\u4ec5\u5411\u8bed\u8a00\u5339\u914d\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u3002\u4ece2026\u5e749\u6708\u8d77\uff0c\u6b64\u53c2\u6570\u5c06\u505c\u6b62\u5de5\u4f5c\u3002Google\u7ed9\u51fa\u7684\u7406\u7531\u662f\uff0c\u7528\u6237\u7684\u8bed\u8a00\u504f\u597d\u53d8\u5f97\u4e0d\u90a3\u4e48\u53ef\u9884\u6d4b\uff1a\u4eba\u4eec\u4f7f\u7528VPN\u3001\u66f4\u6539\u754c\u9762\u8bed\u8a00\u3001\u5728\u591a\u8bed\u8a00\u73af\u5883\u4e2d\u5de5\u4f5c\u3002\u6839\u636eGoogle\u7684\u6570\u636e\uff0c\u6b27\u76df\u4e2d\u9ad8\u8fbe23%\u7684\u7528\u6237\u7ecf\u5e38\u4f7f\u7528\u975e\u6bcd\u8bed\u7684\u6d4f\u89c8\u5668\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u5a92\u4ecb\u4e70\u5bb6\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u5931\u53bb\u4e86\u5bf9\u6d41\u91cf\u8d28\u91cf\u7684\u63a7\u5236\u3002 ## \u4e3a\u4ec0\u4e48\u8fd9\u5bf9\u6d41\u91cf\u5957\u5229\u81f3\u5173\u91cd\u8981 \u5957\u5229\u8005\u5728\u4e09\u4e2a\u5173\u952e\u573a\u666f\u4e2d\u4f7f\u7528\u8bed\u8a00\u5b9a\u4f4d\uff1a <strong>\u573a\u666f1\uff1a\u591a\u8bed\u8a00GEO\u3002<\/strong> \u52a0\u62ff\u5927\u3001\u6bd4\u5229\u65f6\u3001\u745e\u58eb\u3001\u82ac\u5170\u3001\u5370\u5ea6\u2014\u2014\u8fd9\u4e9b\u56fd\u5bb6\u6709\u51e0\u79cd\u5b98\u65b9\u8bed\u8a00\u3002\u8bed\u8a00\u5b9a\u4f4d\u5141\u8bb8\u53ea\u6295\u653e\u7ed9\u8bb2\u82f1\u8bed\u7684\u52a0\u62ff\u5927\u4eba\u6216\u53ea\u8bb2\u6cd5\u8bed\u7684\u6bd4\u5229\u65f6\u4eba\u3002\u6ca1\u6709\u5b83\uff0c\u8986\u76d6\u8303\u56f4\u6269\u5927\u4e86\uff0c\u4f46\u8d28\u91cf\u4e0b\u964d\u4e86\u3002 <strong>\u573a\u666f2\uff1a\u8fc7\u6ee4\u5783\u573e\u6d41\u91cf\u3002<\/strong> \u5728\u72ec\u8054\u4f53\u548c\u4e1c\u6b27\u56fd\u5bb6\uff0c\u9488\u5bf9\u4fc4\u8bed\u7684\u8bed\u8a00\u5b9a\u4f4d\u8fc7\u6ee4\u6389\u4e86\u4f7f\u7528\u672c\u5730\u5316\u6d4f\u89c8\u5668\uff08\u54c8\u8428\u514b\u8bed\u3001\u4e4c\u514b\u5170\u8bed\u3001\u767d\u4fc4\u7f57\u65af\u8bed\uff09\u7684\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u901a\u5e38\u4e0d\u4f1a\u5728\u4fc4\u8bedoffer\u4e0a\u8f6c\u5316\u3002 <strong>\u573a\u666f3\uff1a\u5e7f\u544a\u7d20\u6750\u672c\u5730\u5316\u3002<\/strong> \u4f7f\u7528\u5f53\u5730\u8bed\u8a00\u5e7f\u544a\u7d20\u6750\uff08\u5fb7\u56fd\u7528\u5fb7\u8bed\uff0c\u6cd5\u56fd\u7528\u6cd5\u8bed\uff09\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u8bed\u8a00\u5b9a\u4f4d\u4f5c\u4e3a\u7528\u6237\u80fd\u7406\u89e3\u5e7f\u544a\u7d20\u6750\u7684\u4fdd\u8bc1\u3002\u6ca1\u6709\u5b83\uff0c\u90e8\u5206\u5c55\u793a\u5c06\u6d41\u5411\u4f7f\u7528\u5176\u4ed6\u754c\u9762\u8bed\u8a00\u7684\u7528\u6237\u3002 <\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/08\/inline-13.png\" alt=\"Google Ads\u4e2d\u4ece\u8bed\u8a00\u5b9a\u4f4d\u8fc7\u6e21\u5230\u533a\u57df\u5b9a\u4f4d\u7684\u793a\u610f\u56fe\uff0c\u5305\u542bCPA\u56fe\u8868\u548c\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784\"\/><figcaption>Google Ads\u4e2d\u4ecelanguage targeting\u5230\u5e7f\u544a\u7cfb\u5217\u533a\u57df\u7ec6\u5206\u7684\u8fc7\u6e21\u2014\u2014\u5bf9CPA\u548c\u8d26\u6237\u7ed3\u6784\u5f71\u54cd\u7684\u53ef\u89c6\u5316<\/figcaption><\/figure>\n<p> ## \u6ca1\u6709\u5b9a\u4f4d\uff0cGoogle\u5c06\u5982\u4f55\u786e\u5b9a\u8bed\u8a00 Google\u8868\u793a\uff0c\u7cfb\u7edf\u5c06\u4e0d\u518d\u4f7f\u7528\u660e\u786e\u7684\u8bed\u8a00\u5b9a\u4f4d\uff0c\u800c\u662f\u57fa\u4e8e\u4fe1\u53f7\u4f7f\u7528\u201c\u81ea\u52a8\u8bed\u8a00\u68c0\u6d4b\u201d\uff1a\u641c\u7d22\u67e5\u8be2\u8bed\u8a00\u3001\u9875\u9762\u5185\u5bb9\u8bed\u8a00\uff08\u9488\u5bf9Display\uff09\u3001\u7528\u6237\u641c\u7d22\u5386\u53f2\u548cGoogle\u5e10\u53f7\u8bed\u8a00\u8bbe\u7f6e\u3002\u95ee\u9898\u5728\u4e8e\uff0c\u8fd9\u4e9b\u4fe1\u53f7\u4e0d\u5982\u76f4\u63a5\u7684\u6d4f\u89c8\u5668\u754c\u9762\u8bed\u8a00\u53ef\u9760\u3002\u7528\u82f1\u8bed\u641c\u7d22\u4f46\u4f7f\u7528\u6cd5\u8bed\u6d4f\u89c8\u5668\u7684\u7528\u6237\uff0c\u73b0\u5728\u53ef\u80fd\u4f1a\u770b\u5230\u82f1\u8bed\u5e7f\u544a\u2014\u2014\u5373\u4f7f\u7740\u9646\u9875\u662f\u6cd5\u8bed\u7684\u3002\u5bf9\u4e8ePerformance Max\u5e7f\u544a\u7cfb\u5217\uff0c\u60c5\u51b5\u66f4\u52a0\u590d\u6742\uff1aPMax\u672c\u8eab\u5c31\u5728\u6700\u5c0f\u5b9a\u4f4d\u63a7\u5236\u4e0b\u8fd0\u884c\uff0c\u5931\u53bb\u8bed\u8a00\u8fc7\u6ee4\u5668\u610f\u5473\u7740\u53ef\u7528\u7684\u63a7\u5236\u6760\u6746\u66f4\u5c11\u3002 ## \u9002\u5e94\u7b56\u7565\uff1a\u7528\u4ec0\u4e48\u66ff\u4ee3language targeting ### 1. \u533a\u57df\u7ea7\u522b\u7684\u5730\u7406\u5b9a\u4f4d \u4e0d\u8981\u6309\u56fd\u5bb6\u8fdb\u884c\u8bed\u8a00\u5b9a\u4f4d\uff0c\u800c\u662f\u4f7f\u7528\u533a\u57df\u5b9a\u4f4d\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u52a0\u62ff\u5927\uff0c\u521b\u5efa\u4e24\u4e2a\u5355\u72ec\u7684\u5e7f\u544a\u7cfb\u5217\uff1a\u4e00\u4e2a\u9488\u5bf9\u5b89\u5927\u7565\u7701\u3001\u4e0d\u5217\u98a0\u54e5\u4f26\u6bd4\u4e9a\u7701\u3001\u963f\u5c14\u4f2f\u5854\u7701\uff08\u82f1\u8bed\uff09\uff0c\u53e6\u4e00\u4e2a\u9488\u5bf9\u9b41\u5317\u514b\u7701\uff08\u6cd5\u8bed\uff09\u3002\u5bf9\u4e8e\u6bd4\u5229\u65f6\uff0c\u5206\u4e3a\u5f17\u62c9\u8292\u5730\u533a\uff08\u5f17\u62c9\u8292\u8bed\uff09\u548c\u74e6\u9686\u5730\u533a\uff08\u6cd5\u8bed\uff09\u3002\u8fd9\u9700\u8981\u66f4\u591a\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4f46\u53ef\u4ee5\u901a\u8fc7\u5730\u7406\u63a7\u5236\u8bed\u8a00\u53d7\u4f17\u3002 ### 2. \u76ee\u6807\u8bed\u8a00\u7684\u5173\u952e\u8bcd \u5bf9\u4e8eSearch\u5e7f\u544a\u7cfb\u5217\uff0c\u8bed\u8a00\u5b9a\u4f4d\u90e8\u5206\u88ab\u5173\u952e\u8bcd\u672c\u8eab\u6240\u53d6\u4ee3\u3002\u5982\u679c\u60a8\u8d2d\u4e70\u5fb7\u8bed\u5173\u952e\u8bcd\uff0c\u5c31\u4f1a\u81ea\u52a8\u8fc7\u6ee4\u641c\u7d22\u5fb7\u8bed\u7684\u7528\u6237\u3002\u95ee\u9898\u5728\u4e8e\uff1a\u5e7f\u6cdb\u5339\u914d\u548cPerformance Max\u53ef\u80fd\u4f1a\u6839\u636e\u7ffb\u8bd1\u6216\u6df7\u5408\u67e5\u8be2\u5c55\u793a\u5e7f\u544a\u3002\u89e3\u51b3\u65b9\u6848\uff1a\u4f7f\u7528\u7cbe\u786e\u5339\u914d\u548c\u8bcd\u7ec4\u5339\u914d\uff0c\u5e76\u6dfb\u52a0\u5176\u4ed6\u8bed\u8a00\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u3002 ### 3. \u5e26\u81ea\u52a8\u68c0\u6d4b\u7684\u7740\u9646\u9875\u672c\u5730\u5316 \u8bbe\u7f6e\u7740\u9646\u9875\u81ea\u52a8\u68c0\u6d4b\u6d4f\u89c8\u5668\u8bed\u8a00\u5e76\u91cd\u5b9a\u5411\u5230\u6240\u9700\u7684\u8bed\u8a00\u7248\u672c\u3002\u8fd9\u5e76\u4e0d\u80fd\u89e3\u51b3\u4ee5\u9519\u8bef\u8bed\u8a00\u5c55\u793a\u5e7f\u544a\u7d20\u6750\u7684\u95ee\u9898\uff0c\u4f46\u964d\u4f4e\u4e86\u8df3\u51fa\u7387\u7684\u98ce\u9669\u3002\u5bf9\u4e8e\u62e5\u6709TDS\uff08\u6d41\u91cf\u5206\u53d1\u7cfb\u7edf\uff09\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u662f\u6807\u51c6\u505a\u6cd5\u2014\u2014\u6dfb\u52a0\u5bf9<code>Accept-Language<\/code>\u6807\u5934\u7684\u68c0\u67e5\u3002 ### 4. Performance Max\u4e2d\u7684\u53d7\u4f17\u4fe1\u53f7 \u5728PMax\u4e2d\u4f7f\u7528\u5e26\u6709\u8bed\u8a00\u7ec6\u5206\u7684\u53d7\u4f17\u4fe1\u53f7\u3002Google\u5141\u8bb8\u6839\u636e\u8bed\u8a00\u504f\u597d\u521b\u5efa\u53d7\u4f17\u2014\u2014\u8fd9\u4e0d\u662f\u5b8c\u7f8e\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u4f46\u4f1a\u7ed9\u7b97\u6cd5\u4e00\u4e2a\u4fe1\u53f7\uff0c\u544a\u8bc9\u5b83\u5e94\u8be5\u5b9a\u4f4d\u54ea\u4e2a\u7ec6\u5206\u5e02\u573a\u3002 ### 5. \u6309\u5e7f\u544a\u7d20\u6750\u8bed\u8a00\u62c6\u5206\u5e7f\u544a\u7cfb\u5217 \u4e3a\u6bcf\u79cd\u5e7f\u544a\u7d20\u6750\u8bed\u8a00\u521b\u5efa\u5355\u72ec\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u8fd9\u589e\u52a0\u4e86\u7ba1\u7406\u5f00\u9500\uff0c\u4f46\u5141\u8bb8\u63a7\u5236\u54ea\u4e2a\u7528\u6237\u770b\u5230\u54ea\u4e2a\u5e7f\u544a\u7d20\u6750\u3002\u5728Display\u548cDemand Gen\u4e2d\uff0c\u8fd9\u901a\u8fc7\u5e26\u6709\u4e0d\u540c\u8bed\u8a00\u7248\u672c\u6a2a\u5e45\u7684\u5355\u72ec\u5e7f\u544a\u7cfb\u5217\u6765\u5b9e\u73b0\u3002 ## \u5bf9\u4e0d\u540c\u7c7b\u578b\u5e7f\u544a\u7cfb\u5217\u7684\u5f71\u54cd ### Search Ads \u98ce\u9669\u6700\u5c0f\uff1a\u76ee\u6807\u8bed\u8a00\u7684\u5173\u952e\u8bcd\u5df2\u7ecf\u8d77\u5230\u4e86\u8fc7\u6ee4\u5668\u7684\u4f5c\u7528\u3002\u4f46\u662f\uff0c\u5e7f\u6cdb\u5339\u914d\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6839\u636e\u5176\u4ed6\u8bed\u8a00\u7684\u76f8\u90bb\u67e5\u8be2\u8fdb\u884c\u5c55\u793a\u3002\u5efa\u8bae\uff1a\u5728\u591a\u8bed\u8a00GEO\u4e2d\u5c06\u5e7f\u6cdb\u5339\u914d\u5207\u6362\u4e3a\u8bcd\u7ec4\u5339\u914d\u3002 ### Performance Max \u98ce\u9669\u6700\u5927\uff1aPMax\u4e0d\u63d0\u4f9b\u5bf9\u5c55\u793a\u8bed\u8a00\u7684\u63a7\u5236\u3002\u552f\u4e00\u7684\u6760\u6746\u662f\u53d7\u4f17\u4fe1\u53f7\u548c\u7d20\u6750\u672c\u5730\u5316\uff08\u6309\u8bed\u8a00\u5212\u5206\u7684asset groups\uff09\u3002\u5982\u679c\u60a8\u5728\u591a\u8bed\u8a00GEO\u6295\u653ePMax\uff0c\u8bf7\u6309\u5730\u533a\u62c6\u5206\u4e3a\u5355\u72ec\u7684\u5e7f\u544a\u7cfb\u5217\u3002 ### Display &amp; Demand Gen \u98ce\u9669\u4e2d\u7b49\uff1a\u6309\u4e3b\u9898\u548c\u5c55\u793a\u4f4d\u7f6e\u5b9a\u4f4d\u90e8\u5206\u5f25\u8865\u4e86\u8bed\u8a00\u8fc7\u6ee4\u5668\u7684\u635f\u5931\u3002\u901a\u8fc7placement exclusions\u6dfb\u52a0\u5bf9\u4e0d\u9700\u8981\u8bed\u8a00\u7684\u7f51\u7ad9\u6392\u9664\u3002 ### YouTube Ads \u89c6\u9891\u5e7f\u544a\u7d20\u6750\u7684\u8bed\u8a00\u8d77\u7740\u5929\u7136\u8fc7\u6ee4\u5668\u7684\u4f5c\u7528\u2014\u2014\u4e0d\u61c2\u8be5\u8bed\u8a00\u7684\u7528\u6237\u53ea\u4f1a\u8df3\u8fc7\u5e7f\u544a\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u4e0d\u4f1a\u70b9\u51fb\u3002\u6dfb\u52a0\u5b57\u5e55\u548c\u672c\u5730\u5316\u7684CTA\u3002 ## \u5957\u5229\u8005\u7684\u98ce\u9669\uff1a\u53ef\u80fd\u51fa\u4ec0\u4e48\u95ee\u9898 <strong>\u98ce\u96691\uff1aCPM\u4e0a\u5347\u800c\u8f6c\u5316\u7387\u4e0b\u964d\u3002<\/strong> \u8986\u76d6\u8303\u56f4\u589e\u52a0\uff08\u66f4\u591a\u5c55\u793a\uff09\uff0c\u4f46\u8f6c\u5316\u7387\u4e0b\u964d\u3002\u7ed3\u679c\uff0cCPA\u4e0a\u5347\uff0c\u800cROAS\u4e0b\u964d\u3002\u5bf9\u4e8e\u5177\u6709\u56fa\u5b9apayout\u7684\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u4f1a\u4f7f\u7ec4\u5408\u4e8f\u635f\u3002 <strong>\u98ce\u96692\uff1a\u56e0\u4e0d\u76f8\u5173\u6d41\u91cf\u88ab\u5c01\u3002<\/strong> \u8054\u76df\u7f51\u7edc\u548caffiliate\u8ba1\u5212\u53ef\u80fd\u4f1a\u56e0\u4e3a\u201c\u5783\u573e\u201d\u6d41\u91cf\u5c01\u7981\u5e10\u6237\u2014\u2014\u5411\u4e0d\u7406\u89e3\u8bed\u8a00\u7684\u7528\u6237\u5c55\u793a\u7740\u9646\u9875\u901a\u5e38\u88ab\u89c6\u4e3a\u6b3a\u8bc8\u3002 <strong>\u98ce\u96693\uff1a\u5408\u89c4\u95ee\u9898\u3002<\/strong> \u5728\u67d0\u4e9b\u5782\u76f4\u9886\u57df\uff08\u91d1\u878d\u3001\u533b\u7597\u3001\u535a\u5f69\uff09\uff0c\u4ee5\u9519\u8bef\u7684\u8bed\u8a00\u6295\u653e\u5e7f\u544a\u53ef\u80fd\u4f1a\u8fdd\u53cd\u5f53\u5730\u6cd5\u5f8b\u3002\u4f8b\u5982\uff0c\u5728\u9b41\u5317\u514b\u7701\u6295\u653e\u6cd5\u8bed\u91d1\u878d\u670d\u52a1\u5e7f\u544a\u800c\u4e0d\u8fdb\u884c\u6cd5\u8bed\u672c\u5730\u5316\uff0c\u8fdd\u53cd\u4e86101\u6cd5\u6848\u3002 <strong>\u98ce\u96694\uff1aQuality Score\u964d\u4f4e\u3002<\/strong> \u5982\u679c\u4e00\u79cd\u8bed\u8a00\u7684\u5e7f\u544a\u7d20\u6750\u5c55\u793a\u7ed9\u4f7f\u7528\u53e6\u4e00\u79cd\u8bed\u8a00\u7684\u7528\u6237\uff0cCTR\u5c31\u4f1a\u4e0b\u964d\uff0cQuality Score\u964d\u4f4e\uff0cCPC\u4e0a\u5347\u3002\u8fd9\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u6076\u6027\u5faa\u73af\u3002 ## 9\u6708\u524d\u7684\u5b9e\u9645\u8fc1\u79fb\u8ba1\u5212 \u60a8\u6709\u65f6\u95f4\u57282026\u5e749\u6708\u4e4b\u524d\u51c6\u5907\u5e7f\u544a\u7cfb\u5217\u3002\u4ee5\u4e0b\u662f\u5206\u6b65\u8ba1\u5212\uff1a 1. <strong>\u5ba1\u6838\u5f53\u524d\u5e7f\u544a\u7cfb\u5217\u3002<\/strong> \u8bc6\u522b\u6240\u6709\u4f7f\u7528\u8bed\u8a00\u5b9a\u4f4d\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u68c0\u67e5\u54ea\u4e9bGEO\u662f\u591a\u8bed\u8a00\u7684\u3002 2. <strong>\u6309\u533a\u57df\u7ec6\u5206\u3002<\/strong> \u6309\u5730\u533a\/\u7701\u4efd\u62c6\u5206\u591a\u8bed\u8a00GEO\u4e0a\u7684\u5e7f\u544a\u7cfb\u5217\u3002 3. <strong>\u5e7f\u544a\u7d20\u6750\u672c\u5730\u5316\u3002<\/strong> \u786e\u4fdd\u6bcf\u4e2a\u5e7f\u544a\u7d20\u6750\u90fd\u7b26\u5408\u76ee\u6807\u533a\u57df\u7684\u8bed\u8a00\u3002 4. <strong>\u914d\u7f6eTDS\u3002<\/strong> \u5728\u60a8\u7684\u6d41\u91cf\u5206\u53d1\u7cfb\u7edf\u4e2d\u6dfb\u52a0<code>Accept-Language<\/code>\u68c0\u67e5\uff0c\u4ee5\u91cd\u5b9a\u5411\u5230\u6b63\u786e\u7684\u7740\u9646\u9875\u3002 5. <strong>\u76d1\u63a7\u524d\u4e24\u5468\u3002<\/strong> \u53d6\u6d88\u540e\uff0c\u6309\u7ec6\u5206\u8ddf\u8e2aCTR\u3001\u8f6c\u5316\u7387\u548cCPA\u3002\u51c6\u5907\u597d\u8fdb\u884c\u5feb\u901f\u7684\u51fa\u4ef7\u8c03\u6574\u3002 ## Google\u5173\u4e8e\u8865\u507f\u7684\u8bf4\u6cd5 Google\u58f0\u79f0\uff0c\u57fa\u4e8eML\u4fe1\u53f7\u7684\u81ea\u52a8\u8bed\u8a00\u68c0\u6d4b\u5c06\u6bd4\u660e\u786e\u7684\u8bed\u8a00\u5b9a\u4f4d\u201c\u66f4\u51c6\u786e\u201d\u3002\u7136\u800c\uff0c\u76ee\u524d\u8fd8\u6ca1\u6709\u72ec\u7acb\u6570\u636e\u8bc1\u5b9e\u8fd9\u4e00\u70b9\u3002\u5a92\u4ecb\u4e70\u5bb6\u5e94\u5bf9\u6b64\u58f0\u660e\u6301\u6000\u7591\u6001\u5ea6\uff1aGoogle\u6709\u5174\u8da3\u6269\u5927\u8986\u76d6\u8303\u56f4\uff08\u66f4\u591a\u5c55\u793a=\u66f4\u591a\u6536\u5165\uff09\uff0c\u800c\u4e0d\u662f\u63d0\u9ad8\u5e7f\u544a\u4e3b\u7684\u6d41\u91cf\u8d28\u91cf\u3002 <\/p>\n<section class=\"kadkon-checklist\">\n<h2>\u6e05\u5355\uff1a\u51c6\u5907\u5e7f\u544a\u7cfb\u5217\u4ee5\u53d6\u6d88language targeting<\/h2>\n<ul>\n<li>\u8bc6\u522b\u5e10\u6237\u4e2d\u6240\u6709\u4f7f\u7528\u8bed\u8a00\u5b9a\u4f4d\u7684\u5e7f\u544a\u7cfb\u5217\u548c\u591a\u8bed\u8a00GEO<\/li>\n<li>\u5c06\u5e7f\u544a\u7cfb\u5217\u62c6\u5206\u4e3a\u533a\u57df\u7ec6\u5206\u800c\u4e0d\u662f\u8bed\u8a00\u7ec6\u5206<\/li>\n<li>\u5728\u591a\u8bed\u8a00Search\u5e7f\u544a\u7cfb\u5217\u4e2d\u5c06\u5e7f\u6cdb\u5339\u914d\u5207\u6362\u4e3a\u8bcd\u7ec4\u5339\u914d<\/li>\n<li>\u6dfb\u52a0\u4e0d\u9700\u8981\u8bed\u8a00\u7684\u5426\u5b9a\u5173\u952e\u8bcd<\/li>\n<li>\u6839\u636eAccept-Language\u6807\u5934\u5728TDS\u4e2d\u914d\u7f6e\u8bed\u8a00\u81ea\u52a8\u68c0\u6d4b<\/li>\n<li>\u5728PMax\u4e2d\u4e3a\u6bcf\u79cd\u5e7f\u544a\u7d20\u6750\u8bed\u8a00\u521b\u5efa\u5355\u72ec\u7684asset groups<\/li>\n<li>\u8bbe\u7f6e\u53d6\u6d88\u540e\u524d\u4e24\u5468CPA\u4e0a\u5347\u7684\u8b66\u62a5<\/li>\n<\/ul>\n<\/section>\n<p> ## \u9884\u6d4b\uff1a\u8c01\u53d7\u5f71\u54cd\u6700\u5927 \u53d6\u6d88language targeting\u5bf9\u4ee5\u4e0b\u5957\u5229\u8005\u6253\u51fb\u6700\u5927\uff1a \u2014 <strong>\u52a0\u62ff\u5927<\/strong>\uff08\u82f1\u8bed\/\u6cd5\u8bed\uff09\uff1a\u9700\u8981\u6309\u7701\u4efd\u62c6\u5206\u5e7f\u544a\u7cfb\u5217 \u2014 <strong>\u745e\u58eb<\/strong>\uff08\u4e09\u79cd\u5b98\u65b9\u8bed\u8a00\uff09\uff1a\u7ec6\u5206\u590d\u6742 \u2014 <strong>\u6bd4\u5229\u65f6<\/strong>\uff08\u5f17\u62c9\u8292\u8bed\/\u6cd5\u8bed\uff09\uff1a\u533a\u57df\u5212\u5206 \u2014 <strong>\u5370\u5ea6<\/strong>\uff08\u5370\u5730\u8bed\/\u82f1\u8bed\/\u533a\u57df\u8bed\u8a00\uff09\uff1a\u8986\u76d6\u9762\u5e7f\uff0c\u8d28\u91cf\u4f4e \u2014 <strong>\u72ec\u8054\u4f53GEO<\/strong>\uff08\u4fc4\u8bed\/\u5f53\u5730\u8bed\u8a00\uff09\uff1a\u5783\u573e\u6d41\u91cf\u589e\u52a0 \u53d7\u5f71\u54cd\u6700\u5c0f\u7684\u662f\u4f7f\u7528\u5355\u8bed\u8a00GEO\uff08\u5fb7\u56fd\u3001\u6cd5\u56fd\u3001\u65e5\u672c\u3001\u97e9\u56fd\uff09\u7684\u5957\u5229\u8005\uff0c\u8fd9\u4e9b\u5730\u533a95%\u4ee5\u4e0a\u7684\u6d4f\u89c8\u5668\u754c\u9762\u8bed\u8a00\u4e0e\u56fd\u5bb6\u8bed\u8a00\u4e00\u81f4\u3002 <\/p>\n<section class=\"kadkon-faq\">\n<h2>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n<details>\n<summary>2026\u5e749\u6708Google Ads\u5177\u4f53\u53d6\u6d88\u4e86\u4ec0\u4e48\uff1f<\/summary>\n<p>Google 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Max\u5e7f\u544a\u7cfb\u5217\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff1f<\/summary>\n<p>PMax\u53d7\u5f71\u54cd\u6700\u5927\uff0c\u56e0\u4e3a\u5b83\u672c\u8eab\u63d0\u4f9b\u7684\u5b9a\u4f4d\u63a7\u5236\u6700\u5c11\u3002\u5efa\u8bae\u4e3a\u6bcf\u4e2a\u8bed\u8a00\u7ec6\u5206\u521b\u5efa\u5355\u72ec\u7684PMax\u5e7f\u544a\u7cfb\u5217\uff0c\u5e76\u4f7f\u7528\u672c\u5730\u5316\u7684asset 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