{"id":625,"date":"2026-08-28T17:50:40","date_gmt":"2026-08-28T14:50:40","guid":{"rendered":"https:\/\/kadkon.net\/blog\/bing-ads-arbitrage-channel-audience-skew\/"},"modified":"2026-08-28T17:50:40","modified_gmt":"2026-08-28T14:50:40","slug":"bing-ads-arbitrage-channel-audience-skew","status":"publish","type":"post","link":"https:\/\/kadkon.net\/zh-hans\/blog\/bing-ads-arbitrage-channel-audience-skew\/","title":{"rendered":"Bing Ads\u4f5c\u4e3a\u5957\u5229\u6e20\u9053\uff1a\u4e3a\u4ec0\u4e48\u53d7\u4f17\u504f\u659c\u8ba9\u70b9\u51fb\u66f4\u4fbf\u5b9c\uff0c\u4ee5\u53ca\u5982\u4f55\u5728Microsoft Advertising\u4e0a\u6d4b\u8bd5\u7ec4\u5408"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<p>Bing Ads\uff08Microsoft Advertising\uff09\u4ecd\u7136\u662f2026\u5e74\u6700\u88ab\u4f4e\u4f30\u7684\u4ed8\u8d39\u6d41\u91cf\u5957\u5229\u6e20\u9053\u3002\u539f\u56e0\u5f88\u7b80\u5355\uff1aBing\u4e0a\u7684\u5e7f\u544a\u4e3b\u66f4\u5c11\uff0c\u56e0\u6b64\u7ade\u4ef7\u66f4\u4f4e\uff0c\u70b9\u51fb\u66f4\u4fbf\u5b9c\u3002\u4f46\u70b9\u51fb\u4fbf\u5b9c\u5e76\u4e0d\u4fdd\u8bc1\u76c8\u5229\u3002\u51b3\u5b9a\u6027\u56e0\u7d20\u662faudience skew\u2014\u2014Bing\u53d7\u4f17\u5728\u4eba\u53e3\u7edf\u8ba1\u548c\u884c\u4e3a\u4e0a\u7684\u504f\u659c\uff0c\u5b83\u65e2\u80fd\u653e\u5927\u4f60\u7684\u5957\u5229\u5229\u6da6\uff0c\u4e5f\u80fd\u6bc1\u6389\u4f60\u7684\u5957\u5229\u4ef7\u5dee\u3002<\/p>\n<p>\u672c\u6587\u5c06\u4ecb\u7ecd\uff1aaudience skew\u5982\u4f55\u5728Microsoft Advertising\u4e0a\u521b\u9020\u5957\u5229\u673a\u4f1a\uff0c\u4e3a\u4ec0\u4e48\u70b9\u51fb\u66f4\u4fbf\u5b9c\u4ee5\u53ca\u5230\u5e95\u5bf9\u8c01\u66f4\u4fbf\u5b9c\uff0c\u5982\u4f55\u8ba1\u7b97\u4e0eGoogle Ads\u7684\u4ef7\u5dee\uff0c\u4ee5\u53ca\u5982\u4f55\u57287\u201310\u5929\u5185\u4e0d\u70e7\u9884\u7b97\u7684\u60c5\u51b5\u4e0b\u6d4b\u8bd5Bing\u7684\u53ef\u884c\u6027\u3002<\/p>\n<h2 id=\"audienceskewbingads\">\u4ec0\u4e48\u662fBing Ads\u4e2d\u7684audience skew<\/h2>\n<p>Audience skew\u662f\u6307\u5e73\u53f0\u53d7\u4f17\u6784\u6210\u76f8\u5bf9\u4e8e\u201c\u5e73\u5747\u201d\u4e92\u8054\u7f51\u53d7\u4f17\u7684\u7cfb\u7edf\u6027\u504f\u659c\u3002\u5728Bing\uff08Microsoft Advertising\uff09\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u79cd\u504f\u659c\u6709\u51e0\u4e2a\u7ef4\u5ea6\u3002<\/p>\n<p><strong>\u5e74\u9f84\u4e0e\u6536\u5165\u3002<\/strong> Bing\u7528\u6237\u5728\u7edf\u8ba1\u4e0a\u5e74\u9f84\u66f4\u5927\uff0c\u5e73\u5747\u6536\u5165\u66f4\u9ad8\u3002Bing\u53d7\u4f17\u4e2d\u6709\u5f88\u5927\u4e00\u90e8\u5206\u662f35\u201365\u5c81\u3001\u5bb6\u5ead\u6536\u5165\u8d85\u8fc775,000\u7f8e\u5143\u7684\u7528\u6237\u3002\u8fd9\u4e0d\u662f\u56e0\u4e3aBing\u201c\u66f4\u597d\u201d\u2014\u2014\u800c\u662f\u56e0\u4e3aBing\u662fWindows\u7684\u9ed8\u8ba4\u641c\u7d22\u5f15\u64ce\uff0c\u800cWindows\u5728\u4f01\u4e1a\u684c\u9762\u7aef\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002<\/p>\n<p><strong>\u684c\u9762\u7aef\u4e0e\u79fb\u52a8\u7aef\u3002<\/strong> Bing\u7684\u684c\u9762\u7aef\u6d41\u91cf\u5360\u6bd4\u660e\u663e\u9ad8\u4e8eGoogle\u3002\u4f01\u4e1a\u7b14\u8bb0\u672c\u3001\u5de5\u4f5c\u7ad9\u548c\u529e\u516c\u7535\u8111\u662fBing\u7684\u5929\u7136\u73af\u5883\u3002\u5bf9\u4e8e\u5177\u6709\u957f\u843d\u5730\u9875\u3001\u590d\u6742\u8868\u5355\u6216B2B\u6f0f\u6597\u7684offer\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u4f18\u52bf\u3002<\/p>\n<p><strong>\u610f\u56fe\u753b\u50cf\u3002<\/strong> Bing\u7528\u6237\u66f4\u503e\u5411\u4e8e\u5728\u5de5\u4f5c\u65f6\u95f4\u3001\u4f7f\u7528\u5de5\u4f5c\u8bbe\u5907\u3001\u5728\u4e13\u4e1a\u4efb\u52a1\u80cc\u666f\u4e0b\u8fdb\u884c\u641c\u7d22\u3002\u8fd9\u4e0d\u662f\u5728\u4ea4\u901a\u5de5\u5177\u4e0a\u7528\u624b\u673a\u201c\u968f\u624b\u201d\u70b9\u51fb\u2014\u2014\u800c\u662f\u529e\u516c\u5ba4\u91cc\u684c\u9762\u7aef\u7684\u5b9a\u5411\u67e5\u8be2\u3002<\/p>\n<p>\u5bf9\u4e8e\u5957\u5229\u8005\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\uff1a\u5982\u679c\u4f60\u7684offer\u5728\u684c\u9762\u7aef\u3001\u5e74\u957f\u53d7\u4f17\u6216B2B\u7ec6\u5206\u5e02\u573a\u4e2d\u8f6c\u5316\u66f4\u597d\u2014\u2014Bing\u7684audience skew\u5bf9\u4f60\u6709\u5229\u3002\u5982\u679c\u4f60\u7684offer\u4e13\u4e3aZ\u4e16\u4ee3\u79fb\u52a8\u7aef\u51b2\u52a8\u6d41\u91cf\u5b9a\u5236\u2014\u2014Bing\u5c06\u662f\u6d6a\u8d39\u94b1\u3002<\/p>\n<h2 id=\"bingads\">\u4e3a\u4ec0\u4e48Bing Ads\u7684\u70b9\u51fb\u66f4\u4fbf\u5b9c\u2014\u2014\u4ee5\u53ca\u5bf9\u8c01\u66f4\u4fbf\u5b9c<\/h2>\n<p>ROI Vault\u7684\u8868\u8ff0\u5f88\u51c6\u786e\uff1a\u201c\u4e70\u5bb6\u7684\u8d28\u91cf\u6ca1\u6709\u4efb\u4f55\u4e0b\u964d\uff0c\u53ea\u662f\u5e7f\u544a\u4e3b\u66f4\u5c11\u4e86\u3002\u201dBing Ads\u70b9\u51fb\u4fbf\u5b9c\u5e76\u4e0d\u662f\u56e0\u4e3a\u53d7\u4f17\u8d28\u91cf\u4e0b\u964d\uff0c\u800c\u662f\u7ade\u4ef7\u4e2d\u7ade\u4e89\u8f83\u5c11\u7684\u7ed3\u6784\u6027\u7ed3\u679c\u3002<\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/kadkon.net\/wp-content\/uploads\/2026\/08\/inline-26.png\" alt=\"\u6982\u5ff5\u4fe1\u606f\u56fe\uff1a\u4e24\u4e2a\u641c\u7d22\u5e73\u53f0\u4e4b\u95f4\u7684audience skew\u2014\u2014\u684c\u9762\u7aef\u4f01\u4e1a\u53d7\u4f17\u5bf9\u6bd4\u79fb\u52a8\u7aef\u53d7\u4f17\"\/><figcaption>Bing\u7684audience skew\uff1a\u5e7f\u544a\u4e3b\u8f83\u5c11\u7684\u684c\u9762\u7aef\u4f01\u4e1a\u53d7\u4f17\u521b\u9020\u4e86\u7ed3\u6784\u4e0a\u66f4\u4fbf\u5b9c\u7684\u70b9\u51fb<\/figcaption><\/figure>\n<p><strong>\u5e7f\u544a\u4e3b\u66f4\u5c11\u2014\u2014CPC\u66f4\u4f4e\u3002<\/strong> \u5728Bing\u4e0a\uff0c\u5927\u591a\u6570\u5546\u4e1a\u67e5\u8be2\u7684\u7ade\u4ef7\u5bc6\u5ea6\u8f83\u4f4e\u3002\u5982\u679c\u5728Google Ads\u4e0a\u201cbusiness insurance\u201d\u670912\u4e2a\u5e7f\u544a\u4e3b\u7ade\u4e89\uff0c\u5728Bing\u4e0a\u53ef\u80fd\u53ea\u67093\u20134\u4e2a\u3002\u7ade\u4ef7\u53c2\u4e0e\u8005\u66f4\u5c11\u2014\u2014\u9996\u4ef7\u51fa\u4ef7\u66f4\u4f4e\u2014\u2014\u70b9\u51fb\u66f4\u4fbf\u5b9c\u3002\u8fd9\u662f\u4e0d\u5b8c\u5168\u7ade\u4e89\u4e0bVickrey\u62cd\u5356\u7684\u57fa\u672c\u673a\u5236\u3002<\/p>\n<p><strong>\u4f46\u8fd9\u5e76\u975e\u666e\u904d\u73b0\u8c61\u3002<\/strong> \u5728\u67d0\u4e9b\u5782\u76f4\u9886\u57df\uff0cBing\u7684\u7ade\u4ef7\u5bc6\u5ea6\u6b63\u5728\u8d76\u4e0aGoogle\u3002\u7535\u4fe1\u3001\u6c7d\u8f66\u4fdd\u9669\u3001\u65c5\u6e38\u2014\u2014\u8fd9\u4e9b\u9886\u57dfCPC\u5dee\u5f02\u53ef\u80fd\u53ea\u670910\u201315%\uff0c\u4e0d\u8db3\u4ee5\u521b\u9020\u6709\u610f\u4e49\u7684\u5957\u5229\u4ef7\u5dee\u3002\u5728\u6295\u5165\u9884\u7b97\u4e4b\u524d\uff0c\u8bf7\u5728Bing Keyword Planner\u4e2d\u68c0\u67e5\u76ee\u6807\u5173\u952e\u8bcd\u7684\u5b9e\u9645CPC\u3002<\/p>\n<p><strong>\u5bf9\u8c01\u66f4\u4fbf\u5b9c\u2014\u2014\u5bf9\u8c01\u4e0d\u4fbf\u5b9c\u3002<\/strong> \u5982\u679c\u4f60\u7684offer\u5728\u54c1\u724c\u5173\u952e\u8bcd\u4e0a\u8fd0\u884c\uff0c\u800cGoogle\u4e0a\u5df2\u67094\u20135\u4e2a\u9ad8\u7ade\u4ef7\u5e7f\u544a\u4e3b\uff0cBing\u5c06\u4ee5\u6700\u4f4e\u4ef7\u683c\u63d0\u4f9b\u54c1\u724c\u6d41\u91cf\u3002\u5982\u679c\u4f60\u5728\u4e24\u4e2a\u641c\u7d22\u5f15\u64ce\u7ade\u4e89\u90fd\u5f88\u6fc0\u70c8\u7684\u5782\u76f4\u9886\u57df\u8fd0\u8425\u2014\u2014Bing\u53ef\u80fd\u53ea\u4fbf\u5b9c\u4e00\u70b9\u70b9\uff0c\u5957\u5229\u4ef7\u5dee\u65e0\u6cd5\u8986\u76d6\u8fd0\u8425\u6210\u672c\u3002<\/p>\n<h2 id=\"googleadsbingads\">\u5982\u4f55\u8ba1\u7b97Google Ads\u548cBing Ads\u4e4b\u95f4\u7684\u5957\u5229\u4ef7\u5dee<\/h2>\n<p>\u5957\u5229\u4ef7\u5dee\u662f\u6307\u4e00\u4e2a\u6e20\u9053\u4e0e\u53e6\u4e00\u4e2a\u6e20\u9053\u4e4b\u95f4\u83b7\u53d6\u8f6c\u5316\u6210\u672c\uff08CPA\uff09\u7684\u5dee\u5f02\u3002\u5bf9\u4e8eBing Ads\uff0c\u4ef7\u5dee\u4e0d\u4ec5\u4ec5\u662f\u201cBing CPC\u51cf\u53bbGoogle CPC\u201d\uff0c\u8fd8\u8981\u8003\u8651\u8f6c\u5316\u7387\uff1a<\/p>\n<p><strong>\u516c\u5f0f\uff1a<\/strong> <code>CPA_Google \u2014 CPA_Bing = \u6bcf\u6b21\u8f6c\u5316\u7684\u5957\u5229\u4ef7\u5dee<\/code><\/p>\n<p>\u5176\u4e2d <code>CPA = CPC \/ CVR<\/code>\uff08\u70b9\u51fb\u6210\u672c\u9664\u4ee5\u8f6c\u5316\u7387\uff09\u3002<\/p>\n<p><strong>\u8ba1\u7b97\u793a\u4f8b\u3002<\/strong> Google CPC\u4e3a3.20\u7f8e\u5143\uff0c\u8f6c\u5316\u7387\u4e3a4%\u3002CPA = 3.20 \/ 0.04 = 80\u7f8e\u5143\u3002Bing CPC\u4e3a1.80\u7f8e\u5143\uff0c\u8f6c\u5316\u7387\u4e3a3%\u3002CPA = 1.80 \/ 0.03 = 60\u7f8e\u5143\u3002\u4ef7\u5dee = \u6bcf\u6b21\u8f6c\u531620\u7f8e\u5143\u3002\u5728\u6bcf\u6b21\u8f6c\u5316\u652f\u4ed845\u7f8e\u5143\u7684\u60c5\u51b5\u4e0b\uff0cBing\u63d0\u4f9b15\u7f8e\u5143\u7684\u5229\u6da6\uff0c\u800cGoogle\u53ea\u67095\u7f8e\u5143\u3002<\/p>\n<p>\u4f46\u6709\u4e00\u4e2a\u7ec6\u8282\uff1aBing\u7684\u8f6c\u5316\u7387\u901a\u5e38\u8f83\u4f4e\uff0c\u4e0d\u662f\u56e0\u4e3a\u53d7\u4f17\u8f83\u5dee\uff0c\u800c\u662f\u56e0\u4e3aBing\u4f5c\u4e3a\u641c\u7d22\u5f15\u64ce\u8fd4\u56de\u7684\u7ed3\u679c\u76f8\u5173\u6027\u8f83\u4f4e\uff0c\u90e8\u5206\u70b9\u51fb\u6d41\u5411\u4e86\u4e0d\u76f8\u5173\u7684\u6d41\u91cf\u3002\u68c0\u67e5\u8df3\u51fa\u7387\u548c\u9875\u9762\u505c\u7559\u65f6\u95f4\u2014\u2014\u5982\u679c\u5b83\u4eec\u6bd4Google\u5dee\u5f88\u591a\u500d\uff0c\u95ee\u9898\u4e0d\u5728\u53d7\u4f17\uff0c\u800c\u5728query mapping\u3002<\/p>\n<h2 id=\"arbitragebing\">\u5728Bing\u4e0a\u6d4b\u8bd5\u5957\u5229\uff1a\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784<\/h2>\n<p>ROI Vault\u7684\u65b9\u6cd5\u8868\u8ff0\u5f97\u5f88\u76f4\u63a5\uff1a\u201c\u5982\u679c\u4e0d\u884c\u600e\u4e48\u529e\uff1f\u6211\u4eec\u505c\u4e0b\u6765\u3002\u6ca1\u6709\u5408\u540c\uff0c\u4e00\u4e2a\u5728\u516c\u5e73\u6d4b\u8bd5\u540e\u65e0\u6cd5\u8bc1\u660e\u5176\u83b7\u5ba2\u6210\u672c\u5408\u7406\u7684\u6e20\u9053\u4e0d\u5e94\u8be5\u51fa\u4e8e\u4e60\u60ef\u7ee7\u7eed\u8fd0\u884c\u3002\u201d\u539f\u5219\u662f\u6b63\u786e\u7684\uff0c\u4f46\u201c\u516c\u5e73\u6d4b\u8bd5\u201d\u9700\u8981\u5b9a\u91cf\u5b9a\u4e49\u3002<\/p>\n<p><strong>\u6d4b\u8bd5\u9884\u7b97\u3002<\/strong> 7\u201310\u5929\uff0c\u6bcf\u592950\u2013100\u7f8e\u5143\u3002\u8fd9\u8db3\u4ee5\u5728\u5e73\u5747CPC 1.50\u20133.00\u7f8e\u5143\u7684\u60c5\u51b5\u4e0b\u83b7\u5f97200\u2013300\u6b21\u70b9\u51fb\uff0c\u5e76\u4ea7\u751f\u7edf\u8ba1\u4e0a\u663e\u8457\u7684\u8f6c\u5316\u6837\u672c\u3002\u6bcf\u5929\u4f4e\u4e8e50\u7f8e\u5143\u2014\u2014\u4f60\u65e0\u6cd5\u6536\u96c6\u5230\u8db3\u591f\u7684\u6570\u636e\u6765\u5f97\u51fa\u7ed3\u8bba\u3002\u8d85\u8fc7100\u7f8e\u5143\u2014\u2014\u4f60\u53ef\u80fd\u4f1a\u5728\u4e0dwork\u7684\u7ec4\u5408\u4e0a\u70e7\u6389\u9884\u7b97\u3002<\/p>\n<p><strong>\u5bfc\u5165\u7ed3\u6784\u3002<\/strong> \u901a\u8fc7Google Import\u5c06Google Ads\u4e2d\u8868\u73b0\u6700\u597d\u7684\u5e7f\u544a\u7cfb\u5217\u5bfc\u5165Microsoft Advertising\u3002\u4e0d\u8981\u5168\u90e8\u590d\u5236\u2014\u2014\u9009\u62e9Google\u4e2dROAS\u6700\u9ad8\u76842\u20133\u4e2a\u5e7f\u544a\u7cfb\u5217\u3002\u4f7f\u7528\u76f8\u540c\u7684\u5173\u952e\u8bcd\u3001\u76f8\u540c\u7684\u5e7f\u544a\u6587\u6848\uff08\u6839\u636eBing\u5b57\u7b26\u9650\u5236\u8fdb\u884c\u8c03\u6574\uff09\u3001\u76f8\u540c\u7684\u843d\u5730\u9875\u3002<\/p>\n<p><strong>\u51fa\u4ef7\u3002<\/strong> \u4eceManual CPC\u5f00\u59cb\uff0c\u6bd4\u4f60\u7684Google\u51fa\u4ef7\u4f4e20\u201330%\u3002Bing\u7684\u7ade\u4ef7\u5bc6\u5ea6\u8f83\u4f4e\uff0c\u4f60\u7684Google\u51fa\u4ef7\u4f1a\u8fc7\u9ad8\u3002\u83b7\u5f973\u5929\u6570\u636e\u540e\uff0c\u5982\u679c\u8f6c\u5316\u6570\u91cf\u8db3\u4ee5\u4f9b\u7b97\u6cd5\u4f7f\u7528\uff0c\u5219\u5207\u6362\u5230Enhanced CPC\u6216Target CPA\u3002<\/p>\n<p><strong>\u6d4b\u91cf\u4ec0\u4e48\u3002<\/strong> \u4e0d\u662fCPC\uff0c\u4e0d\u662fCTR\uff0c\u4e0d\u662f\u5c55\u793a\u91cf\u3002\u6d4b\u91cfCPA\uff08\u83b7\u5ba2\u6210\u672c\uff09\u548cROAS\u3002\u5982\u679cBing\u7684CPA\u4f4e\u4e8eGoogle\uff0c\u4e14\u8f6c\u5316\u8d28\u91cf\u76f8\u5f53\u2014\u2014\u5957\u5229\u662f\u53ef\u884c\u7684\u3002\u5982\u679cCPA\u66f4\u9ad8\u6216\u8d28\u91cf\u66f4\u5dee\u2014\u2014\u8be5\u6e20\u9053\u4e0d\u9002\u5408\u4f60\u7684offer\uff0c\u8fd9\u4e0d\u662fBing\u7684\u95ee\u9898\uff0c\u800c\u662faudience skew\u4e0e\u4f60\u7684offer\u4e4b\u95f4\u7684\u5339\u914d\u95ee\u9898\u3002<\/p>\n<h2 id=\"\">\u4f55\u65f6\u505c\u6b62\u6e20\u9053\uff1a\u622a\u65ad\u6807\u51c6<\/h2>\n<p>\u7b80\u5355\u89c4\u5219\uff1a\u5982\u679c\u4e00\u4e2a\u6e20\u9053\u5728\u516c\u5e73\u6d4b\u8bd5\u540e\u65e0\u6cd5\u6536\u56de\u81ea\u8eab\u7684\u83b7\u5ba2\u6210\u672c\u2014\u2014\u5b83\u5c31\u4e0d\u5e94\u8be5\u51fa\u4e8e\u4e60\u60ef\u7ee7\u7eed\u8fd0\u884c\u3002\u5bf9\u6e20\u9053\u7684\u60c5\u611f\u4f9d\u604b\u662f\u5a92\u4f53\u8d2d\u4e70\u4e2d\u70e7\u9884\u7b97\u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n<p><strong>\u5b9a\u91cf\u505c\u6b62\u6807\u51c6\uff1a<\/strong><\/p>\n<ul>\n<li>\u5728\u70b9\u51fb\u91cf\u76f8\u5f53\u7684\u60c5\u51b5\u4e0b\uff0c7\u5929\u6d4b\u8bd5\u540eBing\u7684CPA\u9ad8\u4e8eGoogle Ads<\/li>\n<li>\u5728\u76f8\u540coffer\u548c\u843d\u5730\u9875\u7684\u60c5\u51b5\u4e0b\uff0c\u8f6c\u5316\u7387\u4f4e\u4e8eGoogle Ads\u8f6c\u5316\u7387\u768450%<\/li>\n<li>\u8df3\u51fa\u7387\u9ad8\u4e8e80%\u2014\u2014\u95ee\u9898\u51fa\u5728query mapping\u6216\u843d\u5730\u9875\u76f8\u5173\u6027<\/li>\n<li>\u82b1\u8d39200\u2013300\u7f8e\u5143\u9884\u7b97\u540e\u96f6\u8f6c\u5316\u2014\u2014\u8db3\u4ee5\u4f5c\u4e3a\u505c\u6b62\u7684\u4fe1\u53f7<\/li>\n<\/ul>\n<p><strong>\u4f55\u65f6\u7ee7\u7eed\uff1a<\/strong><\/p>\n<ul>\n<li>Bing\u7684CPA\u6bd4Google Ads\u4f4e20%\u4ee5\u4e0a<\/li>\n<li>\u8f6c\u5316\u7387\u5728Google\u768470%\u4ee5\u4e0a<\/li>\n<li>\u8df3\u51fa\u7387\u4f4e\u4e8e70%<\/li>\n<li>\u6d4b\u8bd5\u671f\u95f4\u81f3\u5c11\u67095\u201310\u6b21\u8f6c\u5316<\/li>\n<\/ul>\n<h2 id=\"binggoogle\">Bing\u4e0eGoogle\u53d7\u4f17\u5bf9\u6bd4\uff1a\u8fd9\u5bf9\u5404\u5782\u76f4\u9886\u57df\u7684\u8f6c\u5316\u610f\u5473\u7740\u4ec0\u4e48<\/h2>\n<p><strong>B2B\u548cSaaS\u3002<\/strong> Bing\u7684audience skew\u662f\u4f18\u52bf\u3002\u4f01\u4e1a\u53d7\u4f17\u3001\u684c\u9762\u7aef\u3001\u5de5\u4f5c\u65f6\u95f4\u3002\u8bd5\u7528\u6ce8\u518c\u3001\u6f14\u793a\u8bf7\u6c42\u3001\u767d\u76ae\u4e66\u4e0b\u8f7d\u2014\u2014\u5728Bing\u4e0a\u7684\u8f6c\u5316\u901a\u5e38\u6bd4Google\u66f4\u597d\uff0c\u56e0\u4e3a\u7528\u6237\u5df2\u7ecf\u5904\u4e8e\u5de5\u4f5c\u80cc\u666f\u4e2d\u3002<\/p>\n<p><strong>\u91d1\u878d\u670d\u52a1\u3002<\/strong> \u7ed3\u679c\u6df7\u5408\u3002Bing\u5e74\u957f\u4e14\u6536\u5165\u8f83\u9ad8\u7684\u53d7\u4f17\u9002\u5408\u4fdd\u9669\u3001\u9000\u4f11\u89c4\u5212\u3001\u62b5\u62bc\u8d37\u6b3e\u3002\u4f46\u5728\u52a0\u5bc6\u8d27\u5e01\u3001\u4ea4\u6613\u5e94\u7528\u3001\u6570\u5b57\u94f6\u884c\u9886\u57df\u2014\u2014Google\u7684\u79fb\u52a8\u53d7\u4f17\u8f6c\u5316\u66f4\u597d\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4ea7\u54c1\u4e13\u4e3a\u79fb\u52a8\u4f53\u9a8c\u8bbe\u8ba1\u3002<\/p>\n<p><strong>\u7535\u5b50\u5546\u52a1\u3002<\/strong> \u6f5c\u529b\u6709\u9650\u3002Bing\u53d7\u4f17\u7684\u51b2\u52a8\u6027\u8f83\u4f4e\uff0c\u79fb\u52a8\u8d2d\u7269\u4f1a\u8bdd\u8f83\u5c11\u3002\u5bf9\u4e8e\u6807\u51c6SKU\u7535\u5b50\u5546\u52a1\uff0cGoogle Shopping\u901a\u5e38\u63d0\u4f9b\u66f4\u597d\u7684ROAS\uff0c\u56e0\u4e3aShopping\u683c\u5f0f\u9002\u7528\u4e8e\u89c6\u89c9\u51b2\u52a8\u9009\u62e9\u3002<\/p>\n<p><strong>\u7ebf\u7d22\u751f\u6210\u3002<\/strong> \u5f3a\u52bf\u6e20\u9053\u3002\u957f\u8868\u5355\u7ebf\u7d22\u751f\u6210\u2014\u2014\u4fdd\u9669\u62a5\u4ef7\u3001\u62b5\u62bc\u8d37\u6b3e\u7533\u8bf7\u3001\u6559\u80b2\u7ebf\u7d22\u2014\u2014\u5728Bing\u4e0a\u901a\u5e38\u66f4\u4fbf\u5b9c\uff0c\u4e14\u8d28\u91cf\u76f8\u5f53\u6216\u66f4\u597d\uff0c\u56e0\u4e3a\u684c\u9762\u7aef\u53d7\u4f17\u5bf9\u957f\u8868\u5355\u66f4\u6709\u8010\u5fc3\u3002<\/p>\n<h2 id=\"bingads-1\">Bing Ads\u7528\u4e8e\u5957\u5229\u7684\u98ce\u9669\u548c\u9650\u5236<\/h2>\n<p><strong>\u6d41\u91cf\u89c4\u6a21\u3002<\/strong> Bing\u5360\u636e\u7ea66\u20139%\u7684\u641c\u7d22\u5e02\u573a\u4efd\u989d\u3002\u5373\u4f7f\u5728CPA\u5b8c\u7f8e\u7684\u60c5\u51b5\u4e0b\uff0c\u89c4\u6a21\u4e5f\u4f1a\u53d7\u9650\u3002\u5bf9\u4e8e\u6bcf\u5929\u6295\u653e10,000\u7f8e\u5143\u7684\u5957\u5229\u8005\uff0cBing\u65e0\u6cd5\u66ff\u4ee3Google\u3002\u4f46\u4f5c\u4e3aGoogle Ads\u7684\u8865\u5145\u2014\u2014Bing\u53ef\u4ee5\u5728\u66f4\u597d\u7684\u6df7\u5408CPA\u4e0b\u589e\u52a015\u201325%\u7684\u989d\u5916\u8f6c\u5316\u91cf\u3002<\/p>\n<p><strong>\u5730\u57df\u9650\u5236\u3002<\/strong> Bing\u5728\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u52a0\u62ff\u5927\u3001\u6fb3\u5927\u5229\u4e9a\u5b9e\u529b\u5f3a\u52b2\u3002\u5728tier-2\u548ctier-3\u5730\u533a\uff0c\u6d41\u91cf\u89c4\u6a21\u6781\u5c0f\u3002\u5bf9\u4e8e\u5728\u62c9\u7f8e\u3001\u4e2d\u4e1c\u6216\u4e1c\u5357\u4e9a\u8fd0\u8425\u7684\u5957\u5229\u8005\u2014\u2014Bing\u51e0\u4e4e\u65e0\u7528\uff0c\u9884\u7b97\u6700\u597d\u6295\u5411\u672c\u5730\u5e7f\u544a\u7f51\u7edc\u3002<\/p>\n<p><strong>\u4eceGoogle Ads\u5bfc\u5165\u3002<\/strong> Microsoft Advertising\u5141\u8bb8\u4eceGoogle Ads\u5bfc\u5165\u5e7f\u544a\u7cfb\u5217\uff0c\u4f46\u5e76\u975e\u6240\u6709\u5185\u5bb9\u90fd\u80fd\u5e72\u51c0\u5bfc\u5165\u3002\u6269\u5c55\u7c7b\u578b\u3001\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u53d8\u4f53\u548c\u7ad9\u70b9\u94fe\u63a5\u6269\u5c55\u9700\u8981\u624b\u52a8\u8c03\u6574\u3002\u5728\u542f\u52a8\u4e4b\u524d\uff0c\u68c0\u67e5\u5bfc\u5165\u7684\u5e7f\u544a\u7cfb\u5217\u662f\u5426\u5b58\u5728\u6587\u672c\u4e22\u5931\u548c\u6269\u5c55\u4e0d\u4e00\u81f4\u7684\u95ee\u9898\u3002<\/p>\n<p><strong>\u5ba1\u6838\u3002<\/strong> Microsoft Advertising\u5728\u67d0\u4e9b\u7c7b\u522b\u7684\u5ba1\u6838\u6bd4Google\u66f4\u4e25\u683c\u3002\u6210\u4eba\u3001\u8d4c\u535a\u3001\u533b\u836f\u2014\u2014\u6bcf\u4e2a\u5782\u76f4\u9886\u57df\u90fd\u6709\u5355\u72ec\u7684\u653f\u7b56\u3002\u5728\u542f\u52a8\u4e4b\u524d\uff0c\u8bf7\u68c0\u67e5Microsoft\u7684\u5e7f\u544a\u653f\u7b56\uff0c\u800c\u4e0d\u662f\u81ea\u52a8\u7167\u642cGoogle\u7684\u7ecf\u9a8c\u3002\u5728Microsoft Advertising\u4e0a\u7533\u8bc9\u5c01\u7981\u6bd4Google\u66f4\u96be\u3002<\/p>\n<h2 id=\"bing\">\u5982\u4f55\u5c06Bing\u6574\u5408\u5230\u5957\u5229\u5a92\u4f53\u7ec4\u5408\u4e2d<\/h2>\n<p>Bing Ads\u4e0d\u5e94\u662f\u552f\u4e00\u7684\u6e20\u9053\u2014\u2014\u5b83\u5e94\u8be5\u662f\u4f60\u5a92\u4f53\u7ec4\u5408\u4e2dGoogle Ads\u7684\u8865\u5145\u3002\u6574\u5408\u903b\u8f91\uff1a<\/p>\n<ol>\n<li>\n<p><strong>\u5728Google Ads\u4e0a\u9a8c\u8bc1\u7ecf\u6d4e\u6027\u3002<\/strong> Google\u662f\u4f60\u9996\u5148\u8bc1\u660e\u7ec4\u5408work\u7684\u7f51\u7edc\u3002\u5982\u679cGoogle\u4e0a\u7684CPA\u4e0d\u76c8\u5229\uff0cBing\u4e0a\u5927\u6982\u7387\u4e5f\u4e0d\u76c8\u5229\uff0c\u56e0\u4e3a\u95ee\u9898\u51fa\u5728offer\u6216\u843d\u5730\u9875\u4e0a\uff0c\u800c\u4e0d\u662f\u6e20\u9053\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5c06work\u7684\u7ec4\u5408\u8f6c\u79fb\u5230Bing\u3002<\/strong> \u5728Google\u786e\u8ba4\u7ec4\u5408\u8f6c\u5316\u540e\uff0c\u5c06\u5176\u5bfc\u5165Bing\u3002\u5982\u679cBing\u7684audience skew\u4e0e\u4f60\u7684\u76ee\u6807\u753b\u50cf\u5339\u914d\u2014\u2014\u4f60\u5c06\u5728\u540c\u4e00offer\u4e0a\u83b7\u5f97\u66f4\u4fbf\u5b9c\u7684\u8f6c\u5316\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u91cd\u65b0\u5206\u914d\u9884\u7b97\u3002<\/strong> \u5f53Bing\u7684CPA\u6bd4Google\u4f4e20\u201330%\u65f6\u2014\u2014\u5c06\u6bcf\u65e5\u9884\u7b97\u768415\u201320%\u4eceGoogle\u91cd\u65b0\u5206\u914d\u5230Bing\u3002\u4e0d\u8981\u66f4\u591a\u2014\u2014\u9700\u8981\u4fdd\u7559Google\u4f5c\u4e3a\u4e3b\u8981\u7684\u89c4\u6a21\u6765\u6e90\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u76d1\u63a7\u8d28\u91cf\u3002<\/strong> \u5982\u679cBing\u7684\u8f6c\u5316\u8d28\u91cf\uff08\u9000\u8d27\u7387\u3001\u751f\u547d\u5468\u671f\u4ef7\u503c\u3001\u62d2\u4ed8\u7387\uff09\u6bd4Google\u5dee\u2014\u2014\u5373\u4f7fCPA\u770b\u8d77\u6765\u66f4\u6709\u5229\uff0c\u4e5f\u8981\u964d\u4f4eBing\u7684\u6bd4\u4f8b\u3002\u4e0d\u8003\u8651\u8d28\u91cf\u7684CPA\u662f\u5e7b\u89c9\u3002<\/p>\n<\/li>\n<\/ol>\n<section class=\"kadkon-checklist\">\n<h2>\u6e05\u5355\uff1a\u542f\u52a8Bing Ads\u5957\u5229<\/h2>\n<ul>\n<li>\u5728Bing Keyword Planner\u4e2d\u68c0\u67e5offer\u524d10\u4e2a\u5173\u952e\u8bcd\u7684\u6d41\u91cf\u89c4\u6a21\u2014\u2014\u5982\u679c\u6bcf\u6708\u5c55\u793a\u91cf\u4f4e\u4e8e500\uff0c\u8be5\u6e20\u9053\u65e0\u6cd5\u89c4\u6a21\u5316<\/li>\n<li>\u6bd4\u8f83Bing\u548cGoogle\u7684\u5b9e\u9645CPC\u2014\u2014\u4ef7\u5dee\u5e94\u81f3\u5c11\u4e3a25%\u624d\u80fd\u5b9e\u73b0\u6709\u610f\u4e49\u7684\u5957\u5229<\/li>\n<li>\u901a\u8fc7Google Import\u5bfc\u51652\u20133\u4e2a\u6700\u4f73Google Ads\u5e7f\u544a\u7cfb\u5217\uff0c\u6839\u636eBing\u5b57\u7b26\u9650\u5236\u8c03\u6574\u5e7f\u544a\u6587\u6848<\/li>\n<li>\u521d\u59cb\u8bbe\u7f6eManual CPC\u6bd4Google\u51fa\u4ef7\u4f4e25\u201330%\uff0c3\u5929\u6570\u636e\u540e\u5207\u6362\u5230Target CPA<\/li>\n<li>\u8bbe\u7f6esource=bing\u7684UTM\u53c2\u6570\uff0c\u4ee5\u5728\u5206\u6790\u4e2d\u9694\u79bb\u5f52\u56e0\u5e76\u4e0eGoogle Ads\u8fdb\u884c\u6bd4\u8f83<\/li>\n<li>\u6bcf\u5929\u5206\u914d50\u2013100\u7f8e\u5143\u8fdb\u884c7\u201310\u5929\u6d4b\u8bd5\uff0c\u6d4b\u91cfCPA\u548cROAS\uff0c\u800c\u4e0d\u662fCPC\u548cCTR<\/li>\n<li>\u5982\u679cCPA\u9ad8\u4e8eGoogle\u6216\u82b1\u8d39250\u7f8e\u5143\u540e\u96f6\u8f6c\u5316\uff0c\u5219\u505c\u6b62\u8be5\u6e20\u9053<\/li>\n<\/ul>\n<\/section>\n<section class=\"kadkon-faq\">\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<details>\n<summary>Bing Ads\u548cMicrosoft Advertising\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/summary>\n<p>Microsoft Advertising\u662fBing 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