Paid search is up 122% despite AEO. Learn why affiliates shouldn’t write off Google Ads, how click economics are changing, and where OpenAI budgets will go.
Live shopping is hitting the US market. Learn how to adapt your affiliate traffic funnels, attribution, and unit economics for stream-commerce.
Google Gemini’s delay impacts Google Ads API, Performance Max, and media buyers. Discover how to adapt your campaigns and stay profitable.
Is Apple Maps Ads a viable alternative to Google Local Ads? Explore targeting, costs, moderation, and practical scenarios for media buyers.
Surveillance pricing reshapes affiliate arbitrage. Learn how data-driven dynamic pricing impacts conversions and what media buyers can do to adapt.
Explore Google’s new AI ad labeling policy, its impact on CTR, compliance risks, and strategies for media buyers and arbitrageurs.
The advertising industry has entered the outcomes era. Learn how media buyers and arbitrage specialists can restructure their ad purchasing to maximize ROI.
On Device data shows no single ad channel drives full-funnel results. Learn how media buyers can sequence budgets across awareness, consideration, and intent.
World Cup 2026 is booming on prediction markets. Learn how sports traffic breaks ad compliance and discover safe arbitrage strategies.
Agentic media buying is taking over programmatic campaigns. Learn how AI agents impact CPM trends and what affiliate marketers should do to adapt.