Paid search is up 122% despite AEO. Learn why affiliates shouldn’t write off Google Ads, how click economics are changing, and where OpenAI budgets will go.

Google Gemini’s delay impacts Google Ads API, Performance Max, and media buyers. Discover how to adapt your campaigns and stay profitable.

Explore Google’s new AI ad labeling policy, its impact on CTR, compliance risks, and strategies for media buyers and arbitrageurs.

Google is testing new match type labels in Search Ads. Learn how this affects traffic filtering, bidding, and what media buyers should do.